{"id":2080,"date":"2014-04-04T10:37:55","date_gmt":"2014-04-04T10:37:55","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2080"},"modified":"2024-12-20T10:37:24","modified_gmt":"2024-12-20T10:37:24","slug":"drive-traffic-unlock-amazon-buy-box","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/drive-traffic-unlock-amazon-buy-box\/","title":{"rendered":"Drive Traffic Up, Unlock The Amazon Buy Box"},"content":{"rendered":"

Every Amazon seller\u2019s goal is to unlock as many Buy Boxes as possible because it drastically affects sales\u2014for the better. The majority of buyers click through on the Buy Box to make a purchase (or the first page of ‘more buying options’) after finding their product on Amazon. Whilst it’s generally accepted that Amazon rotates the seller in the Buy Box, landing that position or close to it undoubtedly spikes sales, and more sales in turn help your metrics.<\/h3>\n

“I Want it, I Need it, but so do my Competitors!”<\/h2>\n

You\u2019re neck-and-neck with an elite group of competitors on Amazon when all of a sudden, one breaks free: they\u2019re consistently unlocking that Amazon Buy Box. Why? What are they doing differently\u2014and better\u2014than you?<\/p>\n

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  1. Evaluate Your Images:<\/strong> Think of Where\u2019s Waldo?<\/em> books for a second, and why they\u2019re so simultaneously satisfying and confounding. To go a little further, imagine if all the little pictures in a Where\u2019s Waldo?<\/em> book was replaced by descriptive text, and just how much of the meaning would be lost.<\/li>\n
  2. Pile up the Reviews:<\/strong> Because your consumers don\u2019t have the luxury of picking up on body language they would for in-store purchases, they need reassurance they\u2019re buying something solid. The best way to do that is with reviews, and you can amass them by sending out a quick email asking for their feedback.<\/li>\n
  3. Price Your Wares Competitively:<\/strong> If you\u2019ve been one of our faithful readers, you know that we make a Pretty Big Deal about repricing<\/a>\u2014and for good reason. The more attractively you reprice your products, the better chance you have of moving your inventory\u2026and inching a step closer to unlocking a(nother) Buy Box.<\/li>\n<\/ol>\n

    Let Your Words Shine<\/h2>\n

    Now that you\u2019ve put the above tips into action, balance out your Amazon page with amazing copywriting. Never settle for just good enough, and take heed of the wise words of Ricky Bobby<\/a>: “If you ain\u2019t first, you\u2019re last”. There are plenty of competitors nipping at your heels, just waiting for you to only write good<\/em> product descriptions, and they\u2019re just waiting for a moment to overtake you.<\/p>\n

    Check Your Pricing One Last Time<\/h2>\n

    Sure we have an interest in expounding the virtues of repricing software, but a solution like RepricerExpress<\/a>\u00a0will help you:<\/p>\n