{"id":2056,"date":"2014-04-02T09:56:22","date_gmt":"2014-04-02T09:56:22","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2056"},"modified":"2024-12-20T10:36:53","modified_gmt":"2024-12-20T10:36:53","slug":"get-sales-to-next-level-amazon-seller-tips","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/get-sales-to-next-level-amazon-seller-tips\/","title":{"rendered":"3 Amazon Seller Tips to Take You to the Next Level as an Amazon Seller"},"content":{"rendered":"<h4>You\u2019re the ideal Amazon seller because you have a full inventory of wanted merchandise, you\u2019re open to Amazon seller tips and ideas, and you\u2019re really earnest about making the business work. But somehow, somewhere, things just aren\u2019t clicking. If I were a betting man, I\u2019d say it\u2019s because you\u2019re not using all the 3 tips listed below that block you from reaching the next level and unlocking more Buy Boxes.<\/h4>\n<h2>An Unexamined Product Description is Not Worth Hits<\/h2>\n<p>We may be paraphrasing Socrates here, but the concept remains the same: whatever you\u2019re doing isn\u2019t worth continuing if you aren\u2019t constantly and closely examining it, and truly understanding your reasoning behind doing so.<\/p>\n<p>Extrapolating this to your Amazon page\u2014particularly the product description\u2014means you need to be acutely aware of what you\u2019re doing, and why. For starters, what does your product title look like? Does it accurately describe the product, or can it be mistaken for something else? Two things to avoid are:<\/p>\n<ul>\n<li>A product title general enough it can apply to more than just yours<\/li>\n<li>Techy words and descriptions usually found on the manufacturer\u2019s website (remember: Google and Amazon value originality, not copy-and-pasting)<\/li>\n<\/ul>\n<p>Another tip to keep in mind is that your product description is complete. Use this mini checklist to make sure you\u2019ve got everything a buyer needs when they\u2019re looking for your merchandise:<\/p>\n<ul>\n<li>High-quality image(s)<\/li>\n<li>Brand name<\/li>\n<li>The right category and classifications<\/li>\n<li>Bullet points for main ideas<\/li>\n<li>Longer description that fleshes out what you\u2019re selling<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Are You Pricing to Sell, or Pricing from the Heart?<\/h2>\n<p>Every successful retailer, whether they\u2019re dealing in stocks, groceries or any other commodity that people trade for money, knows that prices are never static. Just look at cars for one of the most common examples. The manufacturer\u2019s suggested retail price (MSRP) is <em>never<\/em> the price that dealers know they\u2019re going to get for the car, and consumers use that to haggle down for something more reasonable.<\/p>\n<p>While that\u2019s not exactly possible on Amazon, you can use repricing software to your advantage by having it do the leg work for you. <a title=\"Search Engine Land Online Retailer Tips\" href=\"http:\/\/searchengineland.com\/six-ways-online-retailers-can-better-optimize-listings-for-amazon-101752\">Search Engine Land<\/a> recommends you lower your prices by an average of 10% to attract the sweet spot of Amazon shoppers, but in truth you need to keep testing your pricing rules\u2014you could in fact test our own<a title=\"Amazon Buy Box Secret Formula\" href=\"\/?page_id=1302\"> formula for the Amazon Buy Box<\/a> as your starting point.<\/p>\n<p>The trick is to use the <em>right<\/em> Amazon repricing tool that caters as much to your needs as possible, like <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>. One thing you should look for is a <a title=\"Amazon repricing tool free trial\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">free trial<\/a>,\u00a0that lets you test run the repricer. Once you\u2019ve keyed in your min and max values you can run repricing in safe mode (in RepricerExpress) to see how it&#8217;s working out without affecting your live listings in any way\u2014then when you&#8217;re happy, flick the switch, sit back and watch time become yours again\u2014as well as higher sales and profits.<\/p>\n<h2>Get Your Keywords in a Row<\/h2>\n<p>It would be fair to say that most sellers have a grasp of how Google search works, but it\u2019s a mistake to think Amazon works the same way, especially if your goal is an Amazon Buy Box (which it is for any successful retailer). Amazon\u2019s algorithm is a closely guarded secret, but what\u2019s known is their focus on the following six fields:<\/p>\n<ul>\n<li>Search terms<\/li>\n<li>Title<\/li>\n<li>Brand<\/li>\n<li>Manufacturer<\/li>\n<li>Manufacturer Product Name<\/li>\n<li>UPC fields<\/li>\n<\/ul>\n<p>In particular, the first one\u2014search terms\u2014is what you should be focusing on. Think like a shopper visiting your page and compile your keywords in a way that would lead right to your Amazon page. For example, if you\u2019re selling modems, some search terms you\u2019ll want to include centre on frequency, port, connection, compatibility, and speed. Say you specialise in D-Link Broadband Cable Modems, some of your example keywords or search terms can include \u201cD-Link ethernet modem\u201d, \u201cD-Link USB modem\u201d, \u201cTurboDox modem\u201d, or \u201c6MHz modem\u201d.<\/p>\n<h4>Use these three tips to take your Amazon selling to the next level, but make sure you\u2019ve got <a title=\"RepricerExpress Amazon and Rakuten's Play.com repricer\" href=\"http:\/\/www.repricerexpress.com\">RepricerExpress<\/a> helping you. Our <a title=\"Amazon repricing free trial\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a>\u00a0will bring you the repricing software you need to make the final adjustments necessary to lift you into superstardom, and settle you on the perch you know you belong on.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re the ideal Amazon seller because you have a full inventory of wanted merchandise, you\u2019re open to Amazon seller tips and ideas, and you\u2019re really earnest about making the business work. But somehow, somewhere, things just aren\u2019t clicking. If I were a betting man, I\u2019d say it\u2019s because you\u2019re not using all the 3 tips [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Seller Tips to Take Your Sales to the Next Level<\/title>\n<meta name=\"description\" content=\"3 Amazon seller tips from the experts at RepricerExpress that are sure to increase your sales across your Amazon channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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