{"id":1886,"date":"2014-03-12T09:52:05","date_gmt":"2014-03-12T09:52:05","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=1886"},"modified":"2018-12-12T10:00:06","modified_gmt":"2018-12-12T10:00:06","slug":"10-commandments-product-search-optimisation","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/10-commandments-product-search-optimisation\/","title":{"rendered":"10 Commandments for Product Search Optimisation"},"content":{"rendered":"

The Key to Unlocking More Sales<\/h1>\n

Optimising your product page so it ranks prominently can be a tricky thing to figure out, but once you have the basics down, it quickly becomes second nature. The internet has a very specific way of deciding what gets the most attention, and not following their rules can mean banishment to the forgotten land.<\/h3>\n

Commandment 1:
\nThou Shalt Use Great Images<\/h2>\n

The most immediate way you can grab a buyer\u2019s attention is by showcasing your product clearly and visibly. Shoot your product from a variety of angles, show it in context via size and proportion, and display how it\u2019s supposed to be used. And if possible, add 360-degree viewing or click-and-drag zoom.<\/p>\n

Commandment 2:
\nThou Shalt Not Skimp On Product Descriptions<\/h2>\n

So you\u2019ve got a great selection of images, but without enough words to describe it, how will your buyers know what you\u2019re selling? Take the time to craft an excellent product description that informs, engages and persuades.<\/p>\n

Commandment 3:
\nThou Shalt Honour the Importance of Metadata<\/h2>\n

Metadata is the data that describes other data, and includes good title tags, ALT tags, image file names, URLs, sitemap.xml and robots.txt files, and meta descriptions. Essentially, it\u2019s an internet map that guides users to your page.<\/p>\n

Commandment 4:
\nThou Shalt Understand HTML Markups<\/h2>\n

HTML is no great mystery, but time and time again, users ignore the basic rules. When designing your site, keep this in mind:<\/p>\n

H1 Page (product) title<\/h1>\n

H2 Heading 2<\/h2>\n

H3 Smaller text heading\/description<\/h3>\n

H4 Description<\/h4>\n

H5 Description<\/h5>\n
H6 Smallest description<\/h6>\n

Commandment 5:
\nThou Shalt Not Plagiarise<\/h2>\n

One of the fastest ways you can get booted to the bottom is to steal other people\u2019s words, especially manufacturers\u2019. The internet does not take kindly to recycled material posing as original words, and it\u2019s a lot less of a headache to come up with unique content.<\/p>\n

Commandment 6:
\nThou Shalt Scrounge up Product Reviews<\/h2>\n

Buyers are much likelier to buy something on impulse in a brick-and-mortar store because they can use body language\u2014and an easier return policy\u2014to their advantage. Online, though, that\u2019s removed and customers need another way to judge your character: product reviews.<\/p>\n

Commandment 7:
\nThou Shalt Give Searchers the Terms They Use<\/h2>\n

One of the classic mistakes of poor SEO is using the search terms and keywords you<\/em> think are important instead of what\u2019s actually being used. The consequence of this is a brilliantly-written product that absolutely nobody\u2019s looking for.<\/p>\n

Commandment 8:
\nThou Shalt Make Uniqueness a Priority<\/h2>\n

One of the dangers in SEO is duplication, which makes things bleed together into one amorphous product. Some products will just naturally have the same words in them, but you can avoid this by making unique phrases with this formula: Brand\u2014Model\u2014Item Type\u2014Year\u2014(Colour).<\/p>\n

Commandment 9:
\nThou Shalt Utilise the KISS Method<\/h2>\n

The last thing buyers want to do when they visit your site is unearth what they\u2019re looking for; they want the product right in front of them with the least amount of trouble possible. Keep your homepage simply designed, yet filled with enough pointers and markers to be informative. If you’re selling on marketplaces like Amazon and Rakuten’s Play, a repricing solution will ensure your products find themselves closer to the buyers’ search results, particularly if you’ve taken on board these ten commandments and avoided common Amazon repricing mistakes<\/a>.<\/p>\n

Commandment 10:
\nThou Shalt Include Calls-to-Action<\/h2>\n

CLICK HERE<\/a> for a 15 day free trial of RepricerExpress.<\/p>\n

Optimising the SEO on your product page isn\u2019t impossible or mysterious, but there are certain rules that need to be followed.<\/h3>\n","protected":false},"excerpt":{"rendered":"

The Key to Unlocking More Sales Optimising your product page so it ranks prominently can be a tricky thing to figure out, but once you have the basics down, it quickly becomes second nature. The internet has a very specific way of deciding what gets the most attention, and not following their rules can mean […]<\/p>\n","protected":false},"author":3,"featured_media":1899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-1886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-tips"],"yoast_head":"\n10 Tips for Amazon Product Search Optimization<\/title>\n<meta name=\"description\" content=\"10 tips to ensure your product search optimisation helps you listings to be found easily by search engines and customers, and converts more sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/10-commandments-product-search-optimisation\/\" \/>\n<meta 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