{"id":1834,"date":"2014-03-04T11:23:14","date_gmt":"2014-03-04T11:23:14","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=1834"},"modified":"2025-06-10T16:01:59","modified_gmt":"2025-06-10T15:01:59","slug":"amazon-repricing-mistakes","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-repricing-mistakes\/","title":{"rendered":"7 Common Amazon Repricing Mistakes Sellers Make"},"content":{"rendered":"

The same product doesn\u2019t stay priced at the same cost forever, with retailers repricing either on a consistent schedule or using a software solution that does the job automatically<\/a>. Sounds simple, right? Maybe not. Here are the top repricing mistakes retailers make, and the practices of successful ones.<\/strong><\/p>\n

Mistake 1: Sticking to Only One Kind of Repricing Method<\/h2>\n

Repricing occurs either manually\u2014you\u2014or automatically\u2014the software. There are pros and cons to both, and smart Amazon retailers know not to rely on one method blindly. Say you favour repricing yourself every Monday because you know you\u2019ve started off the week properly. It\u2019s a good way to establish a schedule, but humans make mistakes and there\u2019s a good chance you may be distracted one day and make a repricing error with your merchandise.<\/p>\n

But simple automatic repricing isn\u2019t perfect either, as software is only as good as its developer or user. Coding repricing software, even simple software, can be incredibly complex; even one wrong line can lead to disaster, like high-valued items suddenly transformed into penny listings.<\/p>\n

Smarter Choice: Put Your Eggs in More Than One Basket<\/h3>\n

Cover your tracks by employing a mix of your brains and the software\u2019s simplicity. Your software will do whatever you tell it to, but it doesn\u2019t have the ability to intuitively sense market trends or make predictions based on gut feelings\u2014but you do. Evaluate the past performance of your stock, taking into account how and why it sells when it does (e.g. sale of sweaters increases at Christmas). Use this knowledge to make your software work at maximum efficiency\u2014and for you.<\/i><\/p>\n

Mistake 2: Undersizing Your Inventory to Avoid Using Software<\/h2>\n

Rookie sellers on Amazon tend to make the classic mistake of thinking they don\u2019t have enough SKUs to warrant the use of software, leading to the first mistake listed here. However, it\u2019s important to add the proviso that this becomes a mistake only if you\u2019re spending consistent time repricing your inventory, even if it\u2019s as seldom as once a week.<\/p>\n

Smarter Choice: Source Out Your Work<\/h3>\n

Why spend hours of your precious time manually repricing your inventory when the right software can put you miles ahead? It may take a bit of trial-and-error, but once you find the software that best suits your needs\u2014which may not be the software that\u2019s right for someone else\u2014you can start making it work for you. And just imagine: once you hit on that right repricing software, your work will continue to make you money while you sleep and enjoy your life.<\/p>\n

Mistake 3: Playing by Someone Else\u2019s Rules<\/h2>\n

Who knows your inventory better than you? And how well do you know others\u2019 inventory compared to your own? Using this concept, it\u2019s a big mistake to reprice your stock to compete with others because you may not always have the whole picture. Some retailers may have huge inventories and can afford to put up penny listings, or they may do so to get good ratings quickly.<\/p>\n

Smarter Choice: Be Consistent with Your Own Practices<\/h3>\n

The great thing about repricing automation is it\u2019s your rules, your game. You can, of course, start with trying a known Amazon Buy Box formula<\/a> and tweaking it from there in line with your own unique situation. Say your primary inventory consists of books and you sell to more than one market (i.e. students and Kindle readers). Set the min and max values accordingly for each demographic, like perhaps lower max values for Kindle books because it\u2019s a highly competitive market and higher max values for textbooks because students have less choice.<\/p>\n

Mistake 4: Not Being Ready When Using eBay Repricing<\/h2>\n

Repricing on eBay is different from Amazon repricing, in that you\u2019ll be able to either base your eBay prices off Amazon or choose to compete with other sellers who have the same barcode as you (EAN, UPC, ISBN).<\/p>\n

Smarter Choice: Be Ready When Starting eBay Repricing<\/h3>\n

Before starting using eBay repricing with RepricerExpress, remember:<\/p>\n

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  1. Your eBay products need to have custom labels to get imported into RepricerExpress<\/strong>. A custom label<\/a> on eBay is the equivalent of an Amazon SKU. Note, if you want to use eBay repricing to base your eBay prices off your current prices on Amazon, please make sure that eBay custom label = Amazon SKU and ensure that your custom labels don\u2019t contain commas and are unique for each product.<\/li>\n
  2. If you wish to compete against other sellers in the eBay catalogue who have the same barcode as you, you need to make sure that your eBay products have UPCs, ISBNs or EANs assigned<\/strong>. If they don\u2019t, then it wouldn\u2019t be possible for us to identify your competitors and your products won\u2019t reprice. Note, make sure that your barcodes are valid and are matching the barcode of your competitors. If you update the barcode after the product has been imported into RepricerExpress, you will need to delete\/restore the product so it can be re-imported with the new barcode.<\/li>\n<\/ol>\n

    Mistake 5: Not Setting Your Min\/Max Range Properly<\/h2>\n

    Another common repricing mistake when starting is not setting your Minimum and Maximum prices correctly. You should set your Minimum and Maximum price at what you\u2019re willing to sell at.<\/p>\n

    Smarter Choice: Set Realistic Min\/Maxs<\/h3>\n