{"id":14948,"date":"2022-12-09T12:16:01","date_gmt":"2022-12-09T12:16:01","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=14948"},"modified":"2022-12-09T12:16:01","modified_gmt":"2022-12-09T12:16:01","slug":"tips-to-improve-cash-flow-for-ecommerce-sellers","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/tips-to-improve-cash-flow-for-ecommerce-sellers\/","title":{"rendered":"7 Tips To Improve Cash Flow For eCommerce Sellers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever heard the term &#8216;Cash Is King?&#8217; When it comes to eCommerce, this saying is true.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your flow of cash is what keeps your business afloat, so you need to have a steady influx of cash flowing into your business to cover your costs and turn a profit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.vz.ae\/blog\/best-ecommerce-platforms\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eCommerce businesses<\/span><\/a><span style=\"font-weight: 400;\">, this can be difficult to achieve as they constantly need cash to re-invest back into replenishing stock, paying for shipments, and all of the other overheads involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we will discuss what creates poor cash flow, and I&#8217;ll provide 7 tips that will help you improve your cash flow and keep your business running smoothly.<\/span><\/p>\n<h2>What is cash flow in an eCommerce business?<\/h2>\n<p><span style=\"font-weight: 400;\">Cash flow is the movement of money into and out of the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes sales coming in, and expenses being paid out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to keep a close eye on your cash flow because if there isn\u2019t enough money coming in, it can be difficult to cover all your costs and make a profit and keep a steady flow of inventory available in stock.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I first <\/span><a href=\"https:\/\/craig-adam.com\/amazon-fba-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">started my FBA business<\/span><\/a><span style=\"font-weight: 400;\"> in 2015, I&#8217;d heard the words &#8216;<\/span><i><span style=\"font-weight: 400;\">cash flow&#8217;<\/span><\/i><span style=\"font-weight: 400;\"> before, and thought it was just another business term for money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I didn&#8217;t realize that your cash quite literally has to flow smoothly in and out of your account, without too much drama, whilst growing each month.<\/span><\/p>\n<h2>Reasons For Poor Cash Flow<\/h2>\n<p><span style=\"font-weight: 400;\">I quickly discovered that timing was my biggest downfall when it came to cash flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I first started, I invested most of my savings into my inventory order and paid the shipping fees upfront, leaving me with nothing left to place a deposit down on my second inventory order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I then had to wait until I had generated enough sales from my first inventory, to pay the deposit for the manufacturing of my second order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was not only a nightmare for my cash flow, but it was also poor inventory management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fully understand how running out of stock can have negative effects on your cash flow, you first need to understand the process of <\/span><a href=\"https:\/\/mydigitalkube.com\/amazon-inventory-management\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ordering inventory<\/span><\/a><span style=\"font-weight: 400;\"> and the time scale of the process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place a deposit with the manufacturer, and wait for your turn in the production line.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start the manufacturing process (around 30 days)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality Control inventory before shipment (up to 2 days)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ship your inventory to your desired location (China to the US &#8211; around 30 days)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a <\/span><a href=\"http:\/\/www.repricerexpress.com\/best-fba-prep-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3rd Party Logistics company<\/span><\/a><span style=\"font-weight: 400;\"> to palletize your stock and move it to the correct fulfillment center. (around 7 days)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wait for the fulfillment center to check in your inventory and be available to sell (up to 3-5 days)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So all in all, the process can take almost 3 months from placing your deposit with your manufacturer, until any products are in stock and available to sell online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you run out of stock too early because you don&#8217;t have enough working capital to pay for your second inventory order, both stock and cash stop flowing smoothly, and you see large dips and spikes in your cash flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some other reasons for poor cash flow are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of working capital &#8211; Not starting with enough money to properly invest.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failure to put enough money aside to pay taxes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failure to forecast and budget for future payments and growth of the business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failure to negotiate better terms with suppliers, manufacturers, and shipments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Withdrawing too much money from the business too early.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cashflow is something that most businesses struggle with at some point in the first 3 years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact &#8211; 82% of businesses fail because of cash flow problems, which is a sad statistic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, let&#8217;s look at some ways to help avoid this&#8230;<\/span><\/p>\n<h2>7 Tips That Can Help You Improve Your Cash Flow:<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14949 size-full\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow.png\" alt=\"tips to improve cashflow\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow.png 1920w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow-300x169.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow-1024x576.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow-768x432.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow-1536x864.png 1536w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow-200x113.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow-400x225.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow-600x338.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow-800x450.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/12\/tips-to-improve-cashflow-1200x675.png 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>1 &#8211; Negotiate better payment terms with suppliers<\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to ask for more favourable payment terms from your suppliers, as this could save you money in the long run and free up more cash to invest in your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once I had built a strong working relationship with my suppliers, I managed to negotiate to place a 15% deposit on inventory before manufacturing, and then clear the rest of the 85% once the shipment had reached the fulfillment center. (Instead of the standard 30% deposit &#8211; 70% when landed.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will allow your business to be more cash positive for a further 30 days.<\/span><\/p>\n<h3>2 &#8211; Get Paid sooner<\/h3>\n<p><span style=\"font-weight: 400;\">Offering incentives for customers to pay upfront, or via direct debit, could help you recoup more of the money you have invested into stock quicker than if you had to wait for payments to be made by other methods such as credit card or PayPal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re an FBA seller, arrange with Amazon to pay out every 2 weeks, instead of having to wait to be paid once a month. Getting paid more frequently means you have more funds available, more often.<\/span><\/p>\n<h3>3 &#8211; Optimize, or clear out your inventory<\/h3>\n<p><span style=\"font-weight: 400;\">You want to make sure that you are stocking the products that will sell quickly, as this will reduce your cash flow issues quicker than if you have a lot of stock sitting on shelves waiting to be sold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a product that is selling slowly, something that may help to clear out a load of stock that is holding cash could be the next step in this list&#8230;<\/span><\/p>\n<h3>4 &#8211; Run promotions and discounts<\/h3>\n<p><span style=\"font-weight: 400;\">Offering customers discounts or special promos are a great way to drive sales and increase cash flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering loyal customers a chance to buy your products at a discounted rate is a great way for releasing some cash tied up in stock, and it also rewards your customers for purchasing from you in the past.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Positive reviews come flowing much more freely when <\/span><a href=\"http:\/\/www.repricerexpress.com\/ecommerce-customer-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer service is of a high standard<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>5 &#8211; Reduce unnecessary overheads<\/h3>\n<p><span style=\"font-weight: 400;\">Take a look at your monthly expenses, and see what you can cut back on. There might be some services, <\/span><a href=\"https:\/\/onlinesuccessgenie.com\/business-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">business tools<\/span><\/a><span style=\"font-weight: 400;\">, or subscriptions that you are no longer using, which will help you save money in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some unnecessary overheads for eCommerce sellers can be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High rent on office space, or paying for too much space.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unnecessary staff on a payroll, when their duties could be done by cheaper freelancers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High shipping fees &#8211; always be looking for the best rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expensive 3-Party Logistics (3PL) companies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor currency exchange rates for international sellers. I&#8217;d recommend using currency exchange services like <\/span><a href=\"https:\/\/craig-adam.com\/torfx-review\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TorFX<\/span><\/a><span style=\"font-weight: 400;\"> to handle this for faster and better currency exchanges.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unnecessary travel. Flights overseas are expensive. If you need to meet suppliers and run Quality Control checks, always try to use online meeting software to do this.<\/span><\/li>\n<\/ul>\n<h3>6 &#8211; Forecast your cash flow<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s important to have a plan in place and to be able to predict how much money you need each month, and when it needs to arrive. This will help you keep on top of your cash flow and avoid any nasty surprises down the line.<\/span><\/p>\n<h3>7 &#8211; Increase your average order value (AOV)<\/h3>\n<p><span style=\"font-weight: 400;\">A simple way to do this is by offering complementary products or services that customers can add to their orders. For example, if you sell pet treats, you could offer an additional toy with each purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a &#8216;frequently bought together&#8217; feature is a great way of increasing your average order value.<\/span><\/p>\n<h2>In Summary<\/h2>\n<p><span style=\"font-weight: 400;\">The bottom line is that cash flow is essential for any business to survive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter how amazing your products are, or how great your customer service is &#8211; if you don\u2019t have the funds to invest in stock and pay other expenses, your business will not be able to last for very long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So take some time to review your cash flow, and use the tips above to ensure that you are staying on top of it. Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever heard the term &#8216;Cash Is King?&#8217; When it comes to eCommerce, this saying is true. Your flow of cash is what keeps your business afloat, so you need to have a steady influx of cash flowing into your business to cover your costs and turn a profit. With eCommerce businesses, this can [&hellip;]<\/p>\n","protected":false},"author":4457,"featured_media":14950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,9],"tags":[],"class_list":["post-14948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Tips To Improve Cash Flow For eCommerce Sellers<\/title>\n<meta name=\"description\" content=\"Cash flow can be problematic for eCommerce sellers &amp; difficult to know how to manage cash in &amp; out, so here are 7 tips to improve cash flow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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