{"id":14711,"date":"2022-09-14T15:24:45","date_gmt":"2022-09-14T14:24:45","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=14711"},"modified":"2024-01-23T11:58:58","modified_gmt":"2024-01-23T11:58:58","slug":"tiktok-shops-for-shopify-sellers","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/tiktok-shops-for-shopify-sellers\/","title":{"rendered":"TikTok Shops: A Complete Guide For Shopify Sellers"},"content":{"rendered":"

If you are a Shopify seller are you wondering whether a TikTok Shop should be an <\/span>app that is part of your seller’s arsenal<\/span>?<\/span><\/p>\n

It\u2019s only a couple of years since Shopify added TikTok to its portfolio of social media channels and now that everything\u2019s settled in, sellers can strengthen their relationship with their customers by placing <\/span>Shopify<\/a> shopping<\/span> tabs onto their TikTok for Business TikTok accounts.<\/span><\/p>\n

I<\/span>t\u2019s called TikTok Shopping, but many people refer to it as TikTok Shops.<\/span><\/p>\n

Let\u2019s consider the market, take a look at some of the benefits of adding TikTok Shopping to your sales strategy and go through the set-up process.<\/span><\/p>\n

\"using<\/p>\n

Why Bother With TikTok Shops?<\/span><\/h2>\n

It\u2019s an incredible opportunity for your online retail business Shopify Store. The TikTok market is huge and is growing fast.<\/span><\/p>\n

At first, the TikTok audience was generally young, (around the Gen Z age of 25, and younger), but this has been changing recently to an older audience. As a Shopify seller, the chances are that this will appeal to you as \u2018older\u2019 generations tend to have deeper pockets!<\/span><\/p>\n

\"statista<\/p>\n

Source: Statista<\/a><\/p>\n

In 2021, TikTok had 78.7 million users in the United States, of which 47.4% were under 29 years old. But that doesn\u2019t mean one should ignore the more than 50% who are 30 and above! <\/span><\/p>\n

What Is TikTok & Why Is It Different?<\/h2>\n

TikTok is an obsessively video-centric social media platform. Quality isn\u2019t as important as on other sites like Instagram. Posts are more about the content or story, and it can be much more attention-grabbing.<\/span><\/p>\n

From a retailing point of view, not having to worry so much about top-notch photography can be a good thing and it\u2019s also less of a burden on your budget.<\/span><\/p>\n

Add to this the fact that telling more of a story using video can arguably give you more opportunity to portray some of the real-life benefits of your product, and the whole selling environment becomes more appealing.<\/span><\/p>\n

The icing on the cake is that on TikTok you don\u2019t need to have loads of followers to showcase your content. You could have zero followers, post a video and end up with a million views. Yes, that\u2019s a compelling proposition isn\u2019t it? Especially when you consider that TikTok globally has hundreds of millions of users and this figure is climbing fast.<\/span><\/p>\n

Here are some stunning stats according to Backlinko<\/a> in January 2022.<\/span><\/p>\n