{"id":14142,"date":"2020-07-13T09:00:51","date_gmt":"2020-07-13T08:00:51","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=14142"},"modified":"2025-01-31T09:56:11","modified_gmt":"2025-01-31T09:56:11","slug":"amazon-account-health","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-account-health\/","title":{"rendered":"Amazon Account Health &#8211; A Guide for FBA Sellers"},"content":{"rendered":"<p><strong>If you\u2019ve logged into your <a href=\"http:\/\/www.repricerexpress.com\/create-amazon-seller-central-account\/\">Amazon Seller Central account<\/a> to find something called the Account Health page and have no idea what it\u2019s about, RepricerExpress is here to break it all down for you. <\/strong><\/p>\n<p>This section in your Amazon seller account gives you an overview of your account\u2019s <a href=\"http:\/\/www.repricerexpress.com\/amazon-seller-metrics\/\">seller metrics<\/a> that affect your overall health. We\u2019ll show you the important areas and how to stay on top of them.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.2;\" data-fontsize=\"36\" data-lineheight=\"43.20000076293945px\">What is the Amazon Account Health Page?<\/h2>\n<p>To sell on Amazon means agreeing to abide by their rules. One of them is maintaining metrics at certain levels, which is otherwise known as account health. There are various thresholds you need to meet to continue <a href=\"http:\/\/www.repricerexpress.com\/how-to-sell-on-amazon\/\">selling on Amazon<\/a>; consistently falling below them can lead to a warning, account suspension or, if not rectified, account removal.<\/p>\n<p>Amazon has created a dedicated page on your Seller Central account called \u201cAccount Health\u201d that displays the six most important metrics you need to focus on. It\u2019s not to say you can ignore other metrics, but these ones are crucial to maintaining selling privileges on Amazon. But as a nice little bonus, Amazon says they\u2019ve removed some metrics from the Account Health page \u2014 and they\u2019re <a href=\"http:\/\/www.repricerexpress.com\/amazon-seller-metrics\/\">seller metrics<\/a> Amazon won\u2019t take action on.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.2;\" data-fontsize=\"36\" data-lineheight=\"43.20000076293945px\">What Metrics Should I Pay Attention to on the Account Health Page?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12927\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics.jpg\" alt=\"Amazon seller metrics\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics.jpg 3072w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics-300x200.jpg 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics-768x512.jpg 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics-1024x683.jpg 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics-50x33.jpg 50w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics-200x133.jpg 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics-400x267.jpg 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics-600x400.jpg 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics-800x533.jpg 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/06\/amazon-seller-metrics-1200x800.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>As said above, there are six key areas to focus on that mean the difference between selling normally and having to deal with appeals or plans of action.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.400001525878906px\">1. Order Defect Rate<\/h3>\n<p>The <a href=\"https:\/\/sellercentral.amazon.co.uk\/gp\/help\/external\/G200285170?language=en_GB\" target=\"_blank\" rel=\"noopener noreferrer\">Order Defect Rate<\/a> (ODR) measures your overall ability within the past 60 days to leave customers as happy as the A-to-z guarantee promises they will be. It covers a few areas, all of which you need to aggregate less than 1% with to have a satisfactory ODR. An order has a defect if it:<\/p>\n<ul>\n<li>Has negative feedback<\/li>\n<li>A successful A-to-z claim<\/li>\n<li>Credit card chargeback<\/li>\n<\/ul>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.400001525878906px\">2. Cancellation Rate<\/h3>\n<p>This is only for seller-fulfilled orders and measures, in 7-day timeframes, the percentage of orders cancelled by the seller. For example, if a customer cancelled a pending order, your Cancellation Rate (CR) wouldn\u2019t be impacted. As for Amazon account health, this metric must be under 2.5%.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.400001525878906px\">3. Late Dispatch Rate<\/h3>\n<p>Measured over a 10-day or 30-day timeframe, the Late Dispatch Rate (LDR) refers to how many orders (as a percentage of overall orders) had their shipping confirmation posted <em>after<\/em> the expected ship date. Your LDR needs to be under 4% or you could face a warning or suspension.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.400001525878906px\">4. Valid Tracking Rate<\/h3>\n<p>Again, this metric is only applicable to seller-fulfilled orders. Displayed over a 30-day period, the Valid Tracking Rate (VTR) measures the percentage of total orders that were given a valid tracking number. Keep this metric above 95% and you\u2019re good to go.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.400001525878906px\">5. On-Time Delivery Rate<\/h3>\n<p>The On-Time Delivery Rate (OTDR) sums up, as a percentage of total orders, how many packages made it to their respective doorsteps by the estimated delivery date. This metric also only applies to seller-fulfilled orders, so be watchful in keeping it above 97%.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.400001525878906px\">6. Return Dissatisfaction Rate<\/h3>\n<p>Last but not least, this metric has to do with how satisfied a customer was with the return experience. The <a href=\"http:\/\/www.repricerexpress.com\/amazons-return-dissatisfaction-rate\/\">Return Dissatisfaction Rate<\/a> (RDR), which needs to be under 10%, can rise if you:<\/p>\n<ul>\n<li>Get negative feedback (Negative Return Feedback Rate),<\/li>\n<li>Don\u2019t respond to the return request within 48 hours (Late Response Rate), or<\/li>\n<li>Incorrectly deny the return request (Invalid Rejection Rate)<\/li>\n<\/ul>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.400001525878906px\">7. Invoice Defect Rate<\/h3>\n<p>In June 2020, Amazon introduced a new performance metric called Invoice Defect Rate. It aims to help third-party sellers monitor the invoicing experience it provides to Amazon Business customers who require invoices or receipts for tax and accounting purposes.<\/p>\n<p><strong>What is the Amazon Invoice Defect Rate?<\/strong> It is the share of orders placed by <a href=\"https:\/\/services.amazon.co.uk\/services\/reach-business-customers\/features-and-benefits.html\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Business<\/a> customers for which you have not provided a downloadable VAT invoice (or a receipt) within one business day after shipping confirmation in line with the Amazon Business invoicing policy.<\/p>\n<p>Amazon recommends that sellers maintain an Invoice Defect Rate of below 5%. At the time of writing, there is no action if your Amazon Invoice Defect Rate is above this target.<\/p>\n<p>Using eDesk, you can <a href=\"https:\/\/support.edesk.com\/automating-your-amazon-invoicing?__hstc=179834555.cef67cb211fe2f94cbced06a5eec90db.1654593807319.1656951174307.1657019331444.16&amp;__hssc=179834555.11.1657019331444&amp;__hsfp=2600066663\" target=\"_blank\" rel=\"noopener noreferrer\">automatically generate invoices<\/a> for your customers using the Amazon VAT Calculation Service.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.2;\" data-fontsize=\"36\" data-lineheight=\"43.20000076293945px\">What Happens if Your Amazon Account Health Metrics Aren\u2019t on Target?<\/h2>\n<p>If it\u2019s your first time having a metric or two slip under the mandated threshold, don\u2019t panic just yet. Amazon will reach out to you and tell you to submit a <a href=\"http:\/\/www.repricerexpress.com\/amazon-plan-of-action\/\">Plan of Action<\/a> (POA) within a certain time (usually 48 hours). A rep will actually call you to go over the details so you can get an idea of how to formulate your POA.<\/p>\n<p class=\"custom-quote\">If you submit a good POA, then Amazon will not suspend your account because you showed them you understood where the problem areas were and how you were going to address them.<\/p>\n<p>We can\u2019t state enough how important it is for you to drop everything and craft your POA as if your business depended on it \u2014 because it does.<\/p>\n<p>When you\u2019re on the phone with Amazon, it\u2019s helpful to know what they can and can\u2019t do. They can offer their opinion, but don\u2019t put all your eggs in one basket over this preliminary phone call. Take your time and really do your research on what to put into your POA.<\/p>\n<p>Don\u2019t ask the Amazon rep (when in the pre-suspension stage) to bug other teams for answers. They can\u2019t \u2014 and won\u2019t \u2014 do this. Their sole responsibility is for helping you in the early stages, which means they probably won\u2019t be able to tell you why your appeal was denied, if it was. And don\u2019t be surprised if you talk to a different rep next time. Amazon reps take each call as it comes, and they\u2019re not \u201cassigned\u201d to customer cases.<\/p>\n<p>Lastly, work with each team and their capability at every stage. This means seeing through your POA before starting an appeal, e.g. not making pie-in-the-sky promises just to get the whole thing over with. It won\u2019t, and you\u2019ll have wasted a bunch of your own time.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.2;\" data-fontsize=\"36\" data-lineheight=\"43.20000076293945px\">Final Thoughts<\/h2>\n<p>Taking care of your Amazon account health should always be a top priority, but not at the expense of maintaining other areas of your business. Luckily, using <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> is fairly hands-off and can free up a ton of your time. Once you set things up, you can let it run in the background and just make minor tweaks in the future as needed. But if you\u2019re not using it, you\u2019re losing out so <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">sign up right away and get started with a 14-day free trial<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11085 size-full\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png\" alt=\"Amazon repricing software free trial\" width=\"1280\" height=\"550\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><strong>Related: <\/strong><a href=\"http:\/\/www.repricerexpress.com\/rank-your-products-higher-on-amazon\/\">21 Ways to Rank Your Products Higher on Amazon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve logged into your Amazon Seller Central account to find something called the Account Health page and have no idea what it\u2019s about, RepricerExpress is here to break it all down for you. This section in your Amazon seller account gives you an overview of your account\u2019s seller metrics that affect your overall health. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-14142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Account Health - A Guide for FBA Sellers in 2023<\/title>\n<meta name=\"description\" content=\"The Amazon Account Health page provides an overview of your seller account&#039;s adherence to the performance targets and policies required to sell on Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/amazon-account-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Account Health - A Guide for FBA Sellers in 2023\" \/>\n<meta property=\"og:description\" content=\"The Amazon Account Health page provides an overview of your seller account&#039;s adherence to the performance targets and policies required to sell on Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/amazon-account-health\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-13T08:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T09:56:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/03\/amazon-product-detail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-account-health\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-account-health\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"Amazon Account Health &#8211; 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