{"id":13639,"date":"2020-03-04T16:53:42","date_gmt":"2020-03-04T16:53:42","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=13639"},"modified":"2020-09-24T12:23:52","modified_gmt":"2020-09-24T11:23:52","slug":"amazon-product-detail-page","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/","title":{"rendered":"Mastering an Amazon Product Detail Page"},"content":{"rendered":"<p><strong>An Amazon product detail page is what buyers see when they\u2019re searching for something to buy on the marketplace. Getting this part right can mean the difference between a sale and a lost customer, so <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> is here to help you master an Amazon product detail page.<\/strong><\/p>\n<h2>What\u2019s on an Amazon Product Detail Page?<\/h2>\n<p>While the appearance of a product detail page will vary based on the seller, brand, product and template they use, all pages contain a few of the same fundamental elements.<\/p>\n<ul>\n<li><strong>Product name<\/strong>. This is usually worked into the title.<\/li>\n<li><strong>Product brand<\/strong>. Again, this is also usually worked into the title.<\/li>\n<li><strong>Product image(s).<\/strong> The products will have at least a main image, with several smaller ones to accompany it that highlight other areas of the product.<\/li>\n<li><strong>Average product rating.<\/strong> How many reviews and what the average star rating is. This is based on the product itself, not the seller\u2019s ratings.<\/li>\n<li><strong>Product price<\/strong><\/li>\n<li><strong>Fulfillment method.<\/strong> If the buyer hasn\u2019t filtered results based on Prime-eligible products, then they\u2019ll see a greater variation on which fulfillment methods are available, like Fulfillment by Amazon (FBA) or others.<\/li>\n<li>Is it in stock or not?<\/li>\n<li><strong>Product variants<\/strong>. For example, colour, material, size, etc.<\/li>\n<li><strong>Product details.<\/strong> This includes bullet point features, as well as longer sentences that go into more depth describing the product.<\/li>\n<li><strong>Buy Box.<\/strong> If this is available it\u2019ll be displayed, or other buying options will be if the Buy Box isn\u2019t there<\/li>\n<li><strong>Frequently bought together.<\/strong> This is where the buyer will see Amazon\u2019s recommendations for similar products that can be purchased together, like a charger cable or cases for a phone. While you have no direct control over this, we wrote a post about <a href=\"https:\/\/www.feedbackexpress.com\/frequently-bought-together-on-amazon\/\" target=\"_blank\" rel=\"noopener noreferrer\">how you can hack Frequently Bought Together<\/a> on our sister site, FeedbackExpress.<\/li>\n<\/ul>\n<h2>Getting Started with Creating a Product Detail Page on Amazon<\/h2>\n<p>Before you can begin filling in all the aforementioned fields, you\u2019ll need to set up an Amazon seller account.<\/p>\n<p>You have two options: an Individual account where you pay no monthly subscription but pay a fee of $0.99 on each product sold (in addition to all of Amazon\u2019s other fees), or a Professional account where you pay a monthly subscription of $39.99 but no individual sold product fees (in addition to all of Amazon\u2019s other fees). We recommend starting with the Individual account until your sales volume exceeds 40 units per month.<\/p>\n<p>Assuming you\u2019ve already researched and purchased your inventory (and we have a post that can help you with <a href=\"http:\/\/www.repricerexpress.com\/amazon-product-research\/\">researching products to sell on Amazon<\/a>), the next step is to begin creating product detail pages for them.<\/p>\n<p>While you\u2019re responsible for the lion\u2019s share of information on a product detail page, actions from buyers and Amazon will regularly change how the product detail page appears.<\/p>\n<p>Remember how we listed features like average rating, availability and <a href=\"http:\/\/www.repricerexpress.com\/win-amazon-buy-box\/\">Buy Box<\/a> as stuff that appears on a product detail page? These are examples of things that you don\u2019t directly control, as buyers will leave reviews that affect your rating, they may clear out our inventory, and Amazon is the one responsible for whether or not your product detail page has a Buy Box on it.<\/p>\n<p>The rest, though, is in your hands.<\/p>\n<p>If you have a Professional account, you can download a template to upload product offers in bulk. Toggle over to the Inventory drop-down menu and select Add Products via Upload to use this method.<\/p>\n<p>If you have an Individual account, you\u2019ll need to work with products one at a time.<\/p>\n<h2>Comply with Amazon&#8217;s Terms of Service<\/h2>\n<p>No matter which type of account you have, make sure to follow <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/200390640\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u2019s rules for creating a product detail page<\/a>. This encompasses everything from being accurate and honest to comply with their Terms of Service, and everything in between.<\/p>\n<p>To help you get things right, follow these simple steps.<\/p>\n<ol>\n<li>Select the right category for your product. You can either search for a category in the search terms box and choose to Find Category, or browse through various categories.<\/li>\n<li>Input the <a href=\"https:\/\/www.feedbackexpress.com\/amazon-barcodes\/\" target=\"_blank\" rel=\"noopener noreferrer\">barcode information<\/a>, whether that\u2019s a UPC, ISBN, EAN or another number. If Amazon needs more information about a certain product, they\u2019ll indicate that with an asterisk.<\/li>\n<li>Upload images, making sure to follow <a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=202073580\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u2019s image requirements<\/a>.<\/li>\n<li><a href=\"http:\/\/www.repricerexpress.com\/amazon-product-descriptions\/\">Describe the product\u2019s features<\/a>, as well as including the product\u2019s condition and shipping details.<\/li>\n<\/ol>\n<p>Voila, you\u2019re done! You\u2019ve just created a product detail page for your product and can get down to working on selling it.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>One of the biggest factors to help you with conversions on your product detail page is having competitive pricing. But instead of manually changing prices on all your products based on market trends, get <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> to automate that process for you. It works at lightning speed, around the clock, so all you have to do is input your rules and let it take over the rest. Plus, when you <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">sign up now, you\u2019ll start off with a free trial<\/a> to help you get started. What are you waiting for?<\/p>\n<p><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11085 size-full\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png\" alt=\"Amazon repricing software free trial\" width=\"1280\" height=\"550\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p><strong>Related:\u00a0<\/strong><a href=\"http:\/\/www.repricerexpress.com\/rank-your-products-higher-on-amazon\/\">21 Ways to Rank Your Products Higher on Amazon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Amazon product detail page is what buyers see when they\u2019re searching for something to buy on the marketplace. Getting this part right can mean the difference between a sale and a lost customer, so RepricerExpress is here to help you master an Amazon product detail page. What\u2019s on an Amazon Product Detail Page? While [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-13639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering an Amazon Product Detail Page<\/title>\n<meta name=\"description\" content=\"An Amazon product detail page is what buyers see when they\u2019re searching for something to buy on the marketplace. Getting this part right can mean...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering an Amazon Product Detail Page\" \/>\n<meta property=\"og:description\" content=\"An Amazon product detail page is what buyers see when they\u2019re searching for something to buy on the marketplace. Getting this part right can mean...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-04T16:53:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T11:23:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/03\/amazon-product-detail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"Mastering an Amazon Product Detail Page\",\"datePublished\":\"2020-03-04T16:53:42+00:00\",\"dateModified\":\"2020-09-24T11:23:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/\"},\"wordCount\":871,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/03\/amazon-product-detail.jpg\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/\",\"url\":\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/\",\"name\":\"Mastering an Amazon Product Detail Page\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-product-detail-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/03\/amazon-product-detail.jpg\",\"datePublished\":\"2020-03-04T16:53:42+00:00\",\"dateModified\":\"2020-09-24T11:23:52+00:00\",\"description\":\"An Amazon product detail page is what buyers see when they\u2019re searching for something to buy on the marketplace. 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