{"id":13609,"date":"2020-03-09T14:15:35","date_gmt":"2020-03-09T14:15:35","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=13609"},"modified":"2020-09-24T12:23:52","modified_gmt":"2020-09-24T11:23:52","slug":"amazon-featured-offer","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-featured-offer\/","title":{"rendered":"What is the Amazon Featured Offer?"},"content":{"rendered":"

If it seems like Amazon is constantly introducing something new to keep sellers on their feet, well, you wouldn\u2019t be totally wrong. One thing they\u2019ve introduced is the Amazon Featured Offer, which shares a lot of similarities to the Amazon Buy Box<\/a>. Curious to learn more? RepricerExpress<\/a> has everything you need to know about it and how to land one on your product listing.<\/strong><\/p>\n

What is the Amazon Featured Offer?<\/h2>\n

As we said, it\u2019s similar to a Buy Box. Very similar, actually. You\u2019ll notice there\u2019s an \u201cAdd to Cart\u201d button the same way there is with a Buy Box, allowing consumers a quicker path to purchase.<\/p>\n

And like the Buy Box, it also contains \u2014 along with the \u201cAdd to Cart\u201d button \u2014 the \u201cBuy Now\u201d button for instant purchases, the product\u2019s pricing information, shipping information (such return details and Prime eligibility), product availability information and an \u201cAdd to List\u201d button. There\u2019s also the seller\u2019s name in small print if you look closely.<\/p>\n

So, if it\u2019s essentially the same as a Buy Box, what differentiates it?<\/p>\n

Pretty much just the name, it looks like. We\u2019ve talked about the benefits of A\/B split testing<\/a> before and it seems as though Amazon is doing the very same thing itself. By keeping all elements the same except for one \u2014 the name \u2014 and testing out the changes.<\/p>\n

It makes sense, too, as \u201cFeatured Offer\u201d makes a lot more sense to understand than \u201cBuy Box\u201d, especially for those less familiar with Amazon.<\/p>\n

All that being said, how do you qualify for the Amazon Featured Offer?<\/p>\n

Getting a Featured Offer to Appear on Your Product Listing<\/h2>\n

Regular readers of RepricerExpress will know that we regularly offer tips on how to win an Amazon Buy Box<\/a>. But for those a bit newer to the game, here\u2019s a back-to-basics breakdown that\u2019ll get you well on your way.<\/p>\n

Step 1: Meet the Basic Eligibility Requirements<\/h3>\n

To get an Amazon Featured Offer button, you have to be an Amazon seller, at the very least. You can sign up for either an individual or professional account to get started.<\/p>\n

We recommend going the route of the individual account at first until you can string enough sales together to move on to the professional account.<\/p>\n

Step 2: Increase Your Sales Volume<\/h3>\n

Once you\u2019re all set up and have a store ready, your next step is to increase your sales to the point that Amazon decides you\u2019re ready to handle the increased traffic that a Featured Offer brings.<\/p>\n

What that exact number is is a mystery, but you\u2019ll need to show regular and consistent sales over at least a 30-day period so that Amazon knows you\u2019ve got a handle on selling well.<\/p>\n

Step 3: Keep Your Selling Metrics in Top Shape<\/h3>\n

We\u2019ve written a post on the top Amazon seller metrics<\/a> you should be paying attention to, so here\u2019s a quick recap of them.<\/p>\n