{"id":13420,"date":"2019-12-17T14:26:52","date_gmt":"2019-12-17T14:26:52","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=13420"},"modified":"2020-09-24T12:23:49","modified_gmt":"2020-09-24T11:23:49","slug":"amazon-attribution","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-attribution\/","title":{"rendered":"What is Amazon Attribution?"},"content":{"rendered":"

What is Amazon Attribution?<\/h2>\n

Amazon Attribution allows sellers to measure the impact of media channels off Amazon on sales. It’s designed to help you maximise your return on investment and grow your sales.<\/p>\n

Using Amazon Attribution you can measure the impact of search, social, email, display and video media channels based on how consumers discover, research and buy your products on Amazon.<\/p>\n

Amazon Attribution\u2019s unique conversion metrics \u2014 including Amazon detail page views, purchase rate and sales<\/strong> \u2014 give you a comprehensive view of how each of your marketing tactics contributes to shopping activity on Amazon.<\/p>\n

    \n
  1. Measure:<\/strong> Gain insight into advertising channel effectiveness through Amazon sales impact analysis.<\/li>\n
  2. Optimise:<\/strong> On-demand attribution reporting allows for in-flight optimisation.<\/li>\n
  3. Plan:<\/strong> Review channel performance trends to plan future marketing strategies that can maximise ROI.<\/li>\n<\/ol>\n

    Who Can Use Amazon Attribution<\/h2>\n

    \"\"<\/p>\n

    Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry<\/a>, vendors and agencies that advertise to sell products on Amazon.<\/p>\n

    How To Get Started<\/h2>\n
      \n
    1. Vendors fill out this sign-up form<\/a>. Sellers sign in to Seller Central and register.<\/a><\/li>\n
    2. Add the products for which you want to measure conversions.<\/li>\n
    3. Generate tags for each of your marketing strategies.<\/li>\n
    4. Implement tags across your search ads, social ads, display ads, video ads and email marketing<\/a>.<\/li>\n<\/ol>\n

      Why Do I Need Amazon Attribution?<\/h2>\n

      \"\"<\/p>\n

      Amazon Attribution allows you to attribute sales to your off-Amazon marketing and understand your customers better.<\/p>\n

      When someone buys your product you’ll know exactly where they’ve come from.<\/p>\n

      You’ll be able to kill ineffective ads and devote more resources to the sources that are working.<\/p>\n

      How Does Amazon Attribution Work?<\/h2>\n

      Amazon’s “Attribution tag” works in a similar way to how Google and Facebook use pixels.<\/p>\n

      According to Amazon:<\/p>\n

      “Attribution tags are parameterized URLs that measure click-throughs and attribute conversions and sales of their products on Amazon.\u201d<\/p><\/blockquote>\n

      Essentially, it is a tracking URL that you create in your Amazon Attribution account for your product listing that Amazon can track. When people click on the link, Amazon can let you know what actions users take.<\/p>\n

      Creating Your First Amazon Attribution Tag<\/h2>\n

      Once you’ve set up your account, it’s very easy to create your first Attribution tag following the instructions provided by Amazon.<\/p>\n

      \"Amazon<\/p>\n

      What Metrics Does Amazon Attribution Let You Track?<\/b><\/h2>\n

      You can track the below metrics by campaign and by ASIN.<\/p>\n