{"id":13247,"date":"2019-10-08T11:29:59","date_gmt":"2019-10-08T10:29:59","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=13247"},"modified":"2020-09-24T12:23:47","modified_gmt":"2020-09-24T11:23:47","slug":"protect-your-brand-on-amazon","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/protect-your-brand-on-amazon\/","title":{"rendered":"How to Protect Your Brand on Amazon"},"content":{"rendered":"

When it comes to protecting your brand on Amazon, you absolutely cannot<\/em> stick your head in the sand and pretend it\u2019s not a problem that\u2019ll never affect you. There are tons of unscrupulous sellers out there trying to take advantage of easy marks, but with a bit of help from RepricerExpress<\/a>, you can steer clear of them. Here\u2019s how.<\/strong><\/p>\n

Start by Enrolling in the Amazon Brand Registry Program<\/h2>\n

Your first step \u2014 after you\u2019ve already sourced products and negotiated contracts with suppliers and logistics companies \u2014 is to safeguard your brand with Amazon. Their Amazon Brand Registry Program<\/a> is specifically designed to legitimize you as the owner of the brand, giving you a strong leg to stand on in the future should anything go wrong.<\/p>\n

What\u2019s neat about this is you can do away with Universal Product Codes<\/a> (UPCs) on your products and apply individual ones instead. Plus, the keywords you choose for your product listings will carry more weight than those submitted by other sellers because you\u2019re in a higher position of authority.<\/p>\n

The downside? As much as it protects you, it\u2019s not a foolproof method to stop other sellers from hawking your wares. For that, you\u2019ll need to take extra steps.<\/p>\n

What if You Suspect a Seller of Trying to Rip Off Your Brand?<\/h2>\n

Other than a copycat listing where it\u2019s almost identical, word-for-word, to yours, there\u2019s another way to test if a seller is trying to hack your brand. Try adding their product to your cart, but select a ridiculously high number, like 900. If you\u2019re able to do that no problem, you might have a rogue seller on your hands.<\/p>\n

Now That You\u2019ve Found One, How Do You Protect Your Brand on Amazon?<\/h2>\n

Since you\u2019re selling on Amazon, your first course of action is to reach out through Amazon by sending them a formally-written message outlining what\u2019s going on, telling them to cut it out. A good deal of the time, this is enough and they\u2019ll back off.<\/p>\n

If not, you can always include a line that threatens contacting Amazon<\/a> directly and that should take care of the rest of the bunch.<\/p>\n

And if that<\/em> doesn\u2019t work, then it\u2019s time to up the ante.<\/p>\n

Get in Contact with Amazon<\/h2>\n

Since playing nice hasn\u2019t worked, it\u2019s time to pull out the big guns: Amazon themselves. They have an infringement team that\u2019s dedicated to this sort of thing, so send a message to them that:<\/p>\n