{"id":13153,"date":"2022-04-30T00:00:00","date_gmt":"2022-04-29T23:00:00","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=13153"},"modified":"2025-02-07T16:43:23","modified_gmt":"2025-02-07T16:43:23","slug":"what-to-sell-on-amazon-fba","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/what-to-sell-on-amazon-fba\/","title":{"rendered":"What to Sell on Amazon FBA: The Definitive Guide"},"content":{"rendered":"

When it comes to running a successful online business, deciding what to sell on Amazon FBA is one of the most important factors for consideration and is vital to your future business success. You cannot simply pick a random product to sell because a product that you think will sell on Amazon FBA<\/a> may not necessarily be of interest to other consumers at all. <\/strong><\/p>\n

Let\u2019s face it, you might just have a weird sense of taste or style! But with nearly 400 million individual products being sold on Amazon<\/a>, how can you possibly know which products are most likely to give you a return on your investment? Well, that’s where research and considering product criteria are critical.<\/p>\n

The main point you should remember when deciding what to sell on Amazon FBA is that it is a \u2018price-driven\u2019 marketplace. In other words, people visit the website intending to seek out the best deal on products.<\/p>\n

This means that whatever you plan to sell on Amazon FBA must be attractive to your target audience and often in a particular price range, so you must understand the identifying criteria<\/a> to follow when you are deciding what to sell on Amazon FBA.<\/p>\n

Since FBA (Fulfilment By Amazon) was introduced back in 2008, it has been an absolute game-changer for Amazon sellers. So it’s unsurprising that many successful sellers are firm fans of the service.<\/p>\n

FBA allows Amazon sellers to store large amounts of stock and have all their order picking, packing and shipping dealt with remotely from Amazon’s vast warehouses.<\/p>\n

Amongst other things, this allows sellers to concentrate on different aspects of their business rather than having to deal with day to day administration.<\/p>\n

But the question is if you are selling on Amazon FBA, should the products you choose to list differ from those that you might decide to sell if you were managing and shipping orders yourself?<\/p>\n

The simple answer is no! Amazon FBA makes the process simple, but the criteria for what to sell on Amazon remains the same.<\/p>\n

What to Sell on Amazon FBA: Product Criteria<\/h2>\n

You may not realise this, but there are some precise criteria you should follow to ensure you research and select the best products to sell on Amazon FBA. For starters, although it\u2019s tempting, you should not try to sell well known or designer branded products.<\/strong><\/p>\n

Amazon is not the place to do that! Amazon is, of course, the platform that best lends itself best to the sale of own branded products at competitive prices.<\/p>\n

Most Amazon buyers are genuinely not interested in purchasing big brand-named products, they are interested in buying a decent product that looks the business and comes at a low cost to them.<\/p>\n

This strategy, however, does mean you will potentially be going head to head against other sellers offering similar products<\/strong>, which is why along with specific product criteria, you should also take the ‘similar but better’ route.<\/p>\n

In other words, by all means, sell the same product, but make sure it is listed under your own brand name, and you offer something a little extra. The extra doesn\u2019t have to be something big, just faster shipping or a better product listing and overall service. So, let\u2019s have a look at the most important criteria you should consider when you are deciding what to sell on Amazon FBA.<\/p>\n

Choose a Selling Price Between \u00a310 and \u00a350<\/h2>\n

Any product you list and sell below the \u00a310 mark is unlikely to make you any kind of decent profit<\/a>. You will need to sell in huge volumes, which isn\u2019t necessarily a problem when using Amazon FBA, as your storage, packing and shipping will be dealt with for you, but actually ensuring you achieve volume sales is another matter.<\/p>\n

You\u2019ll need to be a marketing whizz at promoting your product<\/a>, and at that price, it’s unlikely you’ll have a unique product, so competition will be super fierce.<\/p>\n

On the other hand, if you sell your product for \u00a350, there is the potential for more profit, assuming you have researched and sourced the product correctly, and you will need to sell fewer.<\/p>\n

The good news is that any product selling for less than \u00a350 is within the \u2018impulse buy\u2019 price range! In other words, your buyer won\u2019t need to think very hard about making the purchase.<\/p>\n

Between \u00a310 and \u00a350 is a small enough amount for buyers to make a quick decision, which is precisely what you want as it means more sales for you!<\/strong><\/p>\n

Choose a Small and Lightweight Product<\/h2>\n

The heavier and bulkier your product, the more complex the shipping. This applies even when it comes to selling on Amazon FBA. Although they will store your product for you, the amount of space it takes up in their warehouse is an important consideration, especially if you choose a slow-selling product, as you\u2019ll then be charged extra storage fees<\/a>.<\/p>\n

You will also need to take into account the shipping costs, initially from the manufacturer and then later when it is fulfilled by Amazon FBA. The bigger and heavier the product, the more those costs will be. Remember, many buyers will expect free shipping<\/a> even if they are not Prime members.<\/p>\n

So, your ideal product should be small and lightweight, and you should avoid products that are easily damaged, so steer away from products that contain glass or delicate parts.<\/strong><\/p>\n

Private Label Your Product<\/h2>\n

Gone are the days when unbranded generic products sold on Amazon FBA! Right now, the more profitable option is to private label your products \u2013 in other words, brand them as your own.<\/p>\n

Private label products<\/a> are simply goods created by one company and branded and sold by another company. The usual process is to get your branding done at the manufacturing stage, although you may decide to source unbranded products and then simply label them with your own brand yourself \u2013 this is the cheaper (but less professional) option.<\/p>\n

Choose a Non-Seasonal Product<\/h2>\n

It makes sense to want to achieve year-round, steady profits when you sell on Amazon FBA so avoid seasonal products where possible. For example, you should not choose to sell Christmas lights, Valentine\u2019s Day gifts or products that can only be used during one season, for instance, paddling pools, ski accessories, and so on.<\/p>\n

If you have a large inventory of products, by all means, add seasonal products to achieve additional sales, but they should not be your main product line as seasonal fluctuations will occur.<\/p>\n

Choose an Uncomplicated Product<\/h2>\n

When considering what to sell on Amazon FBA, a popular go-to category is Electronics<\/a>. The reason for this is that it’s popular with buyers looking for goods and so is seen as a profitable niche. But, the electronics category has enormous potential for customer issues too. Products can break down, contain restricted products like batteries and can generally cause headaches if you pick the wrong product.<\/p>\n

The same can be said for clothing and footwear products that may require you to stock a variety of colours, sizes and styles. You should also steer clear from certain foods, toys, batteries and beauty products because these often require certifications or paperwork that is challenging and frustrating to obtain.<\/p>\n

Choose a Product that Solves a Problem or Fulfils a Need<\/h2>\n

The straight facts are that if your chosen products don’t address a need or solve a problem, they will be harder to sell! While people ‘browse’ on Amazon, it’s rare they are not searching for a specific type of product.<\/p>\n

For example:<\/strong><\/p>\n