{"id":13133,"date":"2019-09-09T11:37:27","date_gmt":"2019-09-09T10:37:27","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=13133"},"modified":"2020-12-03T12:02:52","modified_gmt":"2020-12-03T12:02:52","slug":"walmart-buy-box","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/walmart-buy-box\/","title":{"rendered":"How to Win the Walmart Buy Box"},"content":{"rendered":"

Amazon\u2019s Buy Box has become so synonymous with success and increased sales, other retailers are using the concept. Walmart is part of that group, rewarding strong sellers with their own Walmart Buy Box that appears as a blue \u201cAdd to Cart\u201d button on product pages. <\/strong><\/p>\n

Using RepricerExpress to competitively price your items is one of the top ways of getting sales and winning the Buy Box on Amazon<\/a>, but how can you nab one on Walmart? Let’s find out.<\/p>\n

Competitive Pricing is Your Best Bet<\/h2>\n

Walmart is known for its low prices, so it\u2019s no surprise they use competitive prices as one of the most direct ways you can win a Buy Box.<\/p>\n

However, when it comes to the best and most competitive price, it\u2019s important to remember that it\u2019s the total price as it appears to the buyer, which factors in both product price and shipping costs.<\/p>\n

But when it comes to figuring out your pricing and pricing rules<\/a> (if you\u2019re using a repricer<\/a>), one thing you need to watch out for \u2014 if you\u2019re an omnichannel retailer \u2014 is potentially having your Walmart<\/a> products delisted because of price parity.<\/p>\n

This means that your Walmart product price isn\u2019t as competitive as it can or should be, such as if you list the exact same product on your Amazon site, but for a lower price.<\/strong><\/p>\n

Your product can also be delisted if shoppers can find the same product from someone else or some other store, or from Walmart itself, for a lower price)<\/p>\n

But Don\u2019t Forget About How Fast You Can Ship Orders, Too<\/h2>\n

Another factor in the Walmart Buy Box algorithm<\/strong> is how quickly you can ship ordered products. This is in direct aim at Amazon\u2019s Prime two-day guarantee, with Walmart wanting to pick up as many Amazon customers as possible.<\/p>\n

If you make your orders eligible for two-day or next-day delivery and your competitors don\u2019t, you\u2019ve just gained a huge advantage over them for winning yourself a Buy Box.<\/p>\n

And if you combine this with competitive pricing? You\u2019ve made an incredibly strong case for yourself.
\nBut in your hurry to cover both these angles, don\u2019t forget about\u2026<\/p>\n

Keeping a Full Inventory<\/h2>\n

Having good inventory management is a must at the best of times, but when it comes to being awarded a Buy Box, it\u2019s even more important. That\u2019s because having one tends to mean a big spike in sales, and Walmart wants to ensure you\u2019re able to meet that new demand.<\/p>\n

Maintaining that balance can be tricky. You want to make sure you have enough stock to handle higher conversions thanks to the Buy Box, but not so many you\u2019re left with stuck items.<\/p>\n

But if you\u2019re already a strong seller, you\u2026<\/p>\n

Regularly Maintain Healthy Account Metrics<\/h2>\n

Account seller metrics<\/a> are pretty similar to Amazon and measure how good of a seller you are. Not only do they show an overview of your history as a seller, but it also grades you on things like order defect rates, shipment rates, customer feedback and more.<\/p>\n

These metrics tell a story of how well you\u2019ve been able to meet orders in the past and respond to customer queries and concerns. And if you\u2019ve got good numbers and an extensive history, it\u2019s likely because you\u2026<\/p>\n

Take the Time to Build Quality Product Listings<\/h2>\n

Having good product listings tends to be the same across the board, but here\u2019s a quick refresher on how to optimise your product listings just in case you\u2019ve forgotten.<\/p>\n

There are a few things to do differently when it comes to optimising your Walmart product listings, and they include:<\/p>\n