{"id":13062,"date":"2019-08-06T13:06:21","date_gmt":"2019-08-06T12:06:21","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=13062"},"modified":"2020-09-24T12:23:42","modified_gmt":"2020-09-24T11:23:42","slug":"best-subject-lines-for-amazon-emails","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/best-subject-lines-for-amazon-emails\/","title":{"rendered":"How to Write the Best Subject Lines for Amazon Emails"},"content":{"rendered":"

If Amazon shoppers are anything like me, they spend about half a second looking at the subject line of an unread email before deciding to open it or trash it. That leaves you with very little time to make enough of an impression on them to get you to the next step: leaving a review on their purchase. But with help from Repricer<\/a>Express<\/a>, we\u2019ll get you writing engaging email subject lines that will make even the toughest nut crack.<\/strong><\/p>\n

1. Add Some Personalisation in the Subject Line<\/h2>\n

One of the most powerful ways you can write an email subject line is to add the recipient\u2019s name, name of the product, or purchase order number in there. Why? Because it immediately grabs their attention by telling them the email has something important they need to read, and not just something spammy that can be swiped into the trash can.<\/p>\n

I buy on Amazon regularly, which means I sometimes get notification emails from them. If I only see \u201cAmazon\u201d in the subject line, I\u2019m probably going to delete it because it\u2019ll likely be long and wordy and not super important to me. But if I see \u201cAmazon\u201d plus my name or the name of a product I recently purchased, I\u2019m definitely going to open it to make sure everything\u2019s okay.<\/p>\n

2. Be Succinct and to the Point<\/h2>\n

MailChimp conducted a study<\/a> on the best practices for email subject lines and one of their strongest findings was keeping it short and on-topic. This is especially true for mobile users, as they deal with limited real estate on their devices.<\/p>\n

However, while brevity works better than long clickbaity titles, you still need to be descriptive. Recipients need to immediately know what the email is about to be motivated to read it, so writing a summary like \u201cYour order is on its way\u201d goes a long way.<\/p>\n

Lastly, this tip works best when the email being sent has to do with an already-established connection, like a recent purchase or customer question.<\/p>\n

3. Go With Just One Word<\/h2>\n

For a really dramatic twist from the usual, try using just one word in the email subject line. This can be a powerful strategy for a couple of reasons:<\/p>\n