{"id":12926,"date":"2019-07-22T10:07:31","date_gmt":"2019-07-22T09:07:31","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12926"},"modified":"2020-09-24T12:23:42","modified_gmt":"2020-09-24T11:23:42","slug":"amazon-seller-metrics","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-seller-metrics\/","title":{"rendered":"The Amazon Seller Metrics That Matter Most"},"content":{"rendered":"

Guest post by Brooklin from OrderMetrics<\/em><\/p>\n

Amazon isn\u2019t going anywhere, and will most likely only become an even bigger part of ecommerce in the United States. This leaves many ecommerce brands asking whether they should sell on Amazon or their own storefront<\/a>.\u00a0<\/strong><\/p>\n

Thankfully, it\u2019s not an either-or question. ecommerce brands will sell on both their own storefront and the Amazon platform. The former allows for more control over everything from listings to marketing, while the latter lets brands gain a huge amount of exposure.<\/p>\n

But this isn\u2019t a post about the merits of Amazon. It\u2019s a post about tracking your metrics.<\/p>\n

Whether you sell solely on Amazon or across multiple channels, keeping track of your metrics is critical for long term success. How else will you know what\u2019s working, what\u2019s not and what ultimately drives your profitability?<\/p>\n

\u201cEvery ecommerce seller knows the rule \u2014 utilize your data to increase sales,\u201d<\/strong> writes Sellbrite co-founder Michael Ugino. \u201cThough everyone may have heard this rule, not everyone knows how to use data to increase their revenue. With so many metrics to track, it can be difficult to know which ones to focus on and improve.\u201d<\/p>\n

Amazon seller metrics will give you insight into your Amazon account health<\/a> including everything from product pricing, marketing effectiveness, customer satisfaction and more. But what are the most important metrics to track?<\/p>\n

1. Product Ranking<\/h2>\n

When people land on Amazon, they are there to shop \u2014 and most take advantage of Amazon\u2019s robust functionality. 75% of Amazon customers<\/a> utilise Amazon\u2019s search box \u2014 though 40% don\u2019t scroll beyond the first page.<\/p>\n

This means you need to focus on your products\u2019 ranking so that you land on that first page of search results. Aim for Best Seller ranking for best results.<\/p>\n

The Best Seller rank<\/a> is calculated by sales volume, not seller reviews or customer feedback. They are also updated hourly, so get selling!<\/p>\n

If you see a lot of traffic to your Amazon products but a low conversion rate, it may be worth exploring your pricing strategy<\/a>. With product comparison so straightforward on the Amazon platform, a price differential of just a few dollars could make a huge difference to reaching that Best Seller ranking.<\/p>\n

2. Seller Rating<\/h2>\n

Amazon\u2019s Seller Rating puts a more objective number to your performance as a seller by combining metrics from customer feedback, fulfilment and more.<\/p>\n

According to FeedbackExpress<\/a>, the Seller Rating is a score between 0-100 and includes six major metrics.<\/p>\n