{"id":12682,"date":"2019-04-08T13:48:29","date_gmt":"2019-04-08T12:48:29","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12682"},"modified":"2024-12-13T16:44:19","modified_gmt":"2024-12-13T16:44:19","slug":"should-you-use-amazon-review-groups-on-facebook","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/should-you-use-amazon-review-groups-on-facebook\/","title":{"rendered":"Should You Use Amazon Review Groups on Facebook?"},"content":{"rendered":"
\n

On Amazon, reviews are kind of a big deal. They provide social proof and are one of the top ways you can get more sales. But as serious as we are about getting Amazon reviews<\/a>, it\u2019s about going about them in a way that aligns with Amazon\u2019s Terms of Service (ToS)<\/a>.<\/strong><\/p>\n

You might have heard about Amazon review groups, so let\u2019s take a look at what they are and if they\u2019re a viable option for sellers.<\/p>\n

What an Amazon Review Group Consists Of<\/h2>\n

An Amazon review group brings together sellers in need of product reviews and buyers who want free or heavily discounted products. The practice usually occurs on Facebook Groups.<\/p>\n

If it sounds a bit like incentivised reviews \u2014 a practice Amazon banned in 2016<\/a>, you wouldn\u2019t be wrong.<\/p>\n

Some sellers offer in these Facebook Groups offer a fee or free product to the buyer in exchange for a positive 5-star review, which most definitely goes against Amazon\u2019s ToS<\/strong>.<\/p>\n

Shortly, after banning incentivised reviews, Amazon introduced it\u2019s \u201cVerified Purchase\u201d tag.<\/p>\n

Amazon will place a Verified Review tag (shown below) if they can verify that the purchase was made on Amazon by the person leaving the review.<\/p>\n

\"Verified<\/p>\n

How do Facebook groups get around this?<\/strong><\/p>\n

One of the ways they do this is for a seller to reimburse the buyer. The buyer will purchase the product, then the seller will refund the purchase money (like through PayPal) once the positive review has been posted \u2014 and maybe pay a fee or include a gift card to sweeten the deal.<\/p>\n

Current Status of Amazon Review Groups<\/h2>\n

Things change on Amazon rapidly, and you\u2019d be forgiven for assuming that review groups would have been stamped out in the 2+ years since Amazon started cracking down on incentivised reviews.<\/p>\n

But they still proliferate, usually in the form of Facebook groups (although you can probably find sites that offer these \u2018services\u2019, if you dig hard enough).<\/p>\n

The Facebook groups are private and require buyers and sellers to join and be approved in order to view the contents, giving them a mask of privacy.<\/p>\n

Make no mistake though, it\u2019s no guarantee Amazon won\u2019t find the people in there. And if you\u2019re discovered to be taking part, you could have your account suspended\/banned.<\/p>\n

Related:<\/strong> What to Do If Your Amazon Account Gets Suspended<\/a><\/p>\n

Honest Alternatives to Getting Reviews<\/h2>\n

We can\u2019t, in good consciousness, recommend something like a review group to boost the amount of feedback you have on your page.<\/strong><\/p>\n

It\u2019s directly against Amazon\u2019s ToS, doesn\u2019t build a solid foundation for the long-term, and usually leads to getting banned instead of more sales from having more reviews.<\/p>\n

You\u2019re much better off trying one of these methods to increase the amount of feedback you get.<\/p>\n

1. Using a Feedback Service<\/h3>\n

Going with an Amazon compliant software solution like FeedbackExpress<\/a> makes it super easy to take your mind off the work of obtaining reviews. Buyers will receive timely, professional emails asking them to leave a review, all so you don\u2019t have to. Plus, you\u2019ll get notified if someone leaves negative feedback, giving you plenty of time to respond to it quickly and efficiently.<\/p>\n

2. Amazon Early Reviewer Program<\/h3>\n

If one of your products has fewer than five reviews, you can enrol in the Amazon Early Reviewer Program<\/a>. You pay $60 to take part, and Amazon will match you up with a random buyer who\u2019ll review your product (the buyer gets an Amazon gift voucher). You\u2019re allowed to have up to 5 products be reviewed.<\/p>\n

While this may sound like incentivised reviewing, it\u2019s not, and the key difference is neither you nor Amazon has control over the temperature of the review; it could be positive or<\/em> negative. The only stipulation is that the review must be honest.<\/p>\n

This can be an excellent strategy for new buyers looking to build leverage or for buyers to increase visibility for new products.<\/p>\n

3. Building an Exciting, Enticing Brand<\/h3>\n

There\u2019s a reason why Apple, Coca-Cola, Beats by Dre, Hershey, and more are so widely-known: they\u2019ve created branding that\u2019s unified in nature, solid products, and plenty of content in the way of videos, advertising, and blog posts.<\/p>\n

You can \u2014 and should \u2014 do the same. By creating a base of loyal and supportive buyers, you make it much easier on yourself to build favourable reviews.<\/p>\n

Related:<\/strong> What\u2019s in a Brand Name for Amazon?<\/a><\/p>\n

Final Thoughts<\/h2>\n

No matter which strategy you choose, using an Amazon feedback tool<\/a> should underscore everything. Using FeedbackExpress can help boost your Amazon seller rating<\/a>, which can increase your chances of winning a Buy Box. But we still haven\u2019t mentioned the best part: when you sign up right now, you start off with a free 30-day trial<\/a>.<\/p>\n

\"FeedbackExpress<\/a><\/p>\n

*Originally published here<\/a><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

On Amazon, reviews are kind of a big deal. They provide social proof and are one of the top ways you can get more sales. But as serious as we are about getting Amazon reviews, it\u2019s about going about them in a way that aligns with Amazon\u2019s Terms of Service (ToS). You might have heard […]<\/p>\n","protected":false},"author":3,"featured_media":12505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8],"tags":[],"class_list":["post-12682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news"],"yoast_head":"\nShould You Use Amazon Review Groups on Facebook?<\/title>\n<meta name=\"description\" content=\"Discover the pros and cons of using Amazon review groups on Facebook with RepricerExpress. 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