{"id":12646,"date":"2024-12-24T00:00:00","date_gmt":"2024-12-24T00:00:00","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12646"},"modified":"2025-12-05T10:45:10","modified_gmt":"2025-12-05T10:45:10","slug":"amazon-statistics","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-statistics\/","title":{"rendered":"20 Amazon Statistics You Need to Know in 2025"},"content":{"rendered":"\t\t
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When you\u2019re selling on Amazon, knowing some Amazon statistics is vital. As the old saying goes, information is power!<\/span><\/p>

Well, get ready to feel more powerful as we show you the top Amazon statistics and Amazon sales data that you need to know about. Once you know them, you can use them to your advantage in your business decisions. Thank us later!<\/span><\/p>

1. Amazon\u2019s Share of the US Ecommerce Market is 37.8%<\/strong><\/h2>

Take a dive into the Amazon statistics, you’ll find the platform boasts an inventory of about 12 million items across all its categories and services. When you look at all the items that Marketplace sellers list, that number expands to about 350 million. Of all the Amazon statistics, this one highlights that there is a lot of competition \u2014 but with that comes a lot of visibility and sales, too.<\/span><\/p>

Amazon sales data reveals that it was responsible for 37.6% of US eCommerce spending in 2023, says According to <\/span>Statista<\/span><\/a>. What\u2019s more, that figure is expected to rise by another <\/span>11.7%<\/span><\/a> by the end of 2024, though we\u2019ll be well into 2025 before the official figures come out.<\/span><\/p>

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2. Amazon’s Net Revenue Continues to Grow<\/h2>

Amazon\u2019s net revenue increased by over $40 billion year-on-year, from $513.98 billion in 2022 to <\/span>$554.02 billion in 2023<\/span><\/a>. These Amazon sales statistics tell the story loud and clear about the platform\u2019s consistent dominance in eCommerce.<\/span><\/p>

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3. The US marketplace is still the highest-performing<\/h2>

It\u2019s not surprising that Amazon started its journey in the United States, as this is where Jeff Bezos originally founded the company. Since then, Amazon has expanded globally, encompassing 21 marketplaces.\u00a0<\/span><\/p>

Amazon stats reveal that following the U.S., the highest-earning Amazon marketplaces are in Canada, the UK, Mexico, and Germany, with France also being a close contender.<\/span><\/p><\/div><\/div><\/div>

4. Prime Members Spend a Lot<\/h2>

There are over 200 million <\/span>Amazon Prime<\/span><\/a> members around the world (outnumbering non-Prime shoppers), and they typically spend over $1,000 a year. This might be an extra incentive to fulfil with Amazon, or at least make your items Prime-eligible.<\/span><\/p>

For those without a Prime membership, they tend to spend a little less freely than their Prime counterparts. About three-quarters of non-Prime shoppers spend between $100 to $500 a year on Amazon.<\/span><\/p>

5. Almost 1 in 3 Americans Have a Prime Membership<\/h2>

The US Amazon Marketplace is a huge one, with over 148 million Americans claiming a Prime membership, according to Amazon statistics. They make up over two-thirds of Amazon\u2019s total US audience. These Amazon sales data insights demonstrate how vital Prime-eligible products are for success on the platform.<\/span><\/p>

6. Third-party sellers make up the majority of total Amazon sellers<\/h2>

Around the world, close to <\/span>2 million<\/span><\/a> small and medium-sized third-party businesses engage in selling on Amazon. As of 2023, Amazon statistics show that approximately 70% of these sellers operate as independent third-party (3P) sellers, utilizing Amazon\u2019s Seller Central platform.<\/span><\/p>

7. Millennials Are the Biggest Audience<\/h2>

Millennials might get a bad rap in some areas, but not when it comes to using Amazon. They outpace <\/span>Baby Boomers<\/span><\/a> by a ratio of two to one for using Amazon as a shopping tool. This trend in Amazon sales data tells us about the growing importance of targeting younger demographics.<\/span><\/p>

8. Amazon is Taking Over Traditional Brick-and-Mortar Categories<\/h2>

One of the biggest changes in shopping behaviour is the home improvement industry. Before, buyers would head to their local hardware store and have a pro help them pick out products in person, but as confirmed by Amazon statistics, the platform\u2019s 1.1 million home improvement items display a clear shift away from offline shopping in that area. Amazon sales statistics confirm this significant shift towards online retail dominance.<\/span><\/p>

9. Almost Everyone Price Checks on Amazon<\/h2>

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Amazon almost always jumps to the tops of shoppers\u2019 list for price checking, and Amazon stats reveal that 9 out of 10 shoppers checking out the marketplace for what the best deals are. When consumers do that, it\u2019s because they\u2019re looking for the best all-around package of price, customer service and shipping speed.<\/span><\/p>

Related:<\/strong>\u00a0Best Amazon Price Trackers<\/a><\/p>