{"id":12617,"date":"2019-03-19T10:44:54","date_gmt":"2019-03-19T10:44:54","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12617"},"modified":"2020-09-24T12:23:36","modified_gmt":"2020-09-24T11:23:36","slug":"advanced-marketing-strategies-amazon-sellers","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/","title":{"rendered":"12 Advanced Marketing Strategies for Amazon Sellers"},"content":{"rendered":"<p><strong>Once you\u2019ve mastered basic marketing strategies like <a href=\"http:\/\/www.repricerexpress.com\/amazon-seo\/\">optimizing keywords<\/a>, engaging in social media and auto-repricing, it\u2019s time to move onto more advanced techniques. <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> has you covered with twelve of the top ones you need to know for 2019.<\/strong><\/p>\n<h2>1. Injecting Emotion into Your Images<\/h2>\n<p>Your main image should be just the product on a white background, but when it comes to the secondary images, it\u2019s time to let loose a bit \u2014 and forget about the usual tips of shooting in natural light or shooting multiple angles. We\u2019re talking about things like:<\/p>\n<ul>\n<li>Comparisons between your product\u2019s (superiority) and a competitor\u2019s (inferiority).<\/li>\n<li>Hi-res (minimum of 1,000 x 1,000) so buyers can zoom and scroll over it.<\/li>\n<li>Sizing charts and product labels.<\/li>\n<li>Lifestyle\/action images featuring different kinds of users (so every buyer can imagine themselves using it).<\/li>\n<\/ul>\n<h2>2. Doing Testing on Images to Select the Best Ones<\/h2>\n<p>Be scientific by swapping out just one image a week so you can isolate its metrics. Then, track sessions, sales, conversion rate and revenue each week you\u2019re changing images until you find the combination that works best.<\/p>\n<h2>3. Using Surveys<\/h2>\n<p>Sometimes testing will only take you so far and you\u2019ll need to extend yourself into surveys. Using a third-party tool like <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Survey Monkey<\/a>, <a href=\"https:\/\/www.surveyplanet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Survey Planet<\/a> or <a href=\"https:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Typeform<\/a>, write up a list of yes-or-no, multiple-choice and short answer questions for buyers to answer. If you want to amp up your results, you can try offering a coupon or discount on a future purchase, but we judicious in its use. Take time to read each survey and see the commonalities, then apply it to your listings.<\/p>\n<h2>4. Triage Your Bullet Points<\/h2>\n<p>Your first three bullet points should include the most important features of your product, while the next two or three should answer potential questions buyers would have. To further emphasise things, use bold all caps for the beginnings, like:<\/p>\n<blockquote><p><strong>100% 30-Day Money Back Guarantee<\/strong> If you\u2019re not fully satisfied, you can return (the product) for a full refund. There\u2019s nothing to lose.<\/p><\/blockquote>\n<h2>5. Use HTML to Your Advantage<\/h2>\n<p>While you can\u2019t do crazy things like use classes or ids, you can use HTML that bolds, italicises, quotes, line breaks and page breaks on your product description. Use the basic forms to emphasise keywords or phrases, as well as break up walls of texts.<\/p>\n<h2>6. Or Just Go with an Enhanced Brand Content Page<\/h2>\n<p>If you want all the trappings of HTML, then going with an <a href=\"http:\/\/www.repricerexpress.com\/learn-amazon-enhanced-brand-content\/\">Enhanced Brand Content<\/a> page might be your best bet. You can design the layout yourself or choose from a pre-made module, either of which brings a lot of life to your listings.<\/p>\n<h2>7. Go Deep with Competitor Analysis<\/h2>\n<p>This one will take some investment, but the payoff is pretty worth it. Instead of simply browsing competitor listings, order their products so you can see in real life what they\u2019re like. You\u2019ll want to keep a spreadsheet as you go so you can compare things like:<\/p>\n<ul>\n<li>Product presentation and packaging.<\/li>\n<li>If the seller included a product insert that had information about a warranty, how to contact them or a link to leave a review.<\/li>\n<li>Any accessories it came with, or if any accessories are missing.<\/li>\n<li>A user manual or other form of instructions, and how detailed it was.<\/li>\n<\/ul>\n<h2>8. Fighting Negative Reviews Like Your Business Depends on It<\/h2>\n<p>&#8230;because it does, in a way. When a buyer looks at two nearly-identical products, they\u2019ll choose the one with the 4.5-star rating over the 3-star rating, every single time. Trying to remedy negative reviews might not seem like an advanced marketing strategy, but it is. You\u2019re telling buyers just how worthwhile (or not) your products are, all without having to say a single word.<\/p>\n<p><strong>Pro Tip:<\/strong> Focus a lot of attention on buyers who paid full price, as their reviews are weighted especially heavily.<\/p>\n<p><strong>Related:<\/strong> <a href=\"http:\/\/www.repricerexpress.com\/how-to-remove-negative-feedback-on-amazon\/\">How To Remove Negative Feedback on Amazon<\/a><\/p>\n<h2>9. Answer Quickly, Thoroughly and Positively<\/h2>\n<p>It goes without saying that you should answer customers\u2019 questions, but when you think of it as a marketing strategy, you\u2019ll go about it smarter and more efficiently. Remember that episode of <a href=\"http:\/\/imdb.com\/title\/tt0804503\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mad Men<\/a> when Don Draper renamed Lucky Strike cigarettes as \u2018toasted\u2019? He was anticipating buyer\u2019s concerns and questions and getting to them right away, but also cleverly not making a health claim or downplaying the risks of smoking. Keep a little Don Draper in your back pocket when answering buyers\u2019 questions.<\/p>\n<h2>10. Go Pro on Your Back-End Search Terms<\/h2>\n<p>The back-end of Amazon isn\u2019t visible to buyers and contains a mini treasure trove you can use to boost your listings. Do things like:<\/p>\n<ul>\n<li>Use the first 250 characters most importantly, as they\u2019re the indexed characters.<\/li>\n<li>Put a space in between words.<\/li>\n<li>Include both the singular and plural forms of words because they are different.<\/li>\n<li>Don\u2019t repeat words you\u2019ve already used in other sentences, phrases or longtail keywords.<\/li>\n<\/ul>\n<h2>11. Advertise Away From Amazon<\/h2>\n<p>Sticking to just advertising on Amazon is putting all your eggs in one basket. Instead, do things like sponsored posts on Instagram, curate Pinterest boards, have a LinkedIn page, and advertise on Facebook and Twitter.<\/p>\n<p>Using sites like Quora and Reddit are better suited for introducing your product and warming it up, rather than outright advertising \u2014 you\u2019ll turn buyers off more than you\u2019ll engage if you advertise there, based on the nature of each site.<\/p>\n<p>Lastly, use influencers to help spread the gospel of you. Their price tag might seem a little costly, but their reach and message can feel wider and more organic than traditional marketing and advertising.<\/p>\n<h2>12. Master High Converting Sales Funnels<\/h2>\n<p>You can market and advertise until the cows come home, but if your page isn\u2019t set up like a high converting sales funnel, then you\u2019ve missed the chance to score on your front door.<\/p>\n<p>Here\u2019s how to bring \u2018er home:<\/p>\n<blockquote><p>Set up a professional website with a slick theme.<\/p><\/blockquote>\n<p>Put a simple, yet effective, marketing funnel in place, including a bridge (i.e. blog post, article, etc.), landing page with email opt-in, thank you page that offers an immediate sale (so you can see if they\u2019re actually interested in buying or not), and an initial upsell to get them spending.<\/p>\n<p>To finish off your sales funnel, get a segmented and targeted email campaign going, making sure to drive traffic. When you\u2019re all done, review the results and do split testing to see what to implement next time.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>We thought about including auto-repricing in as an advanced marketing strategy but decided against it because it\u2019s something <em>every<\/em> seller should be using, no matter their experience level. And there\u2019s no better tool to use than <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>. It\u2019s simple enough that you can get it going right away but customisable enough that you can make it suit detailed needs. All you have to do is <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">sign up now to start with a free 15-day trial<\/a>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11085 size-large\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png\" alt=\"Free trial\" width=\"1024\" height=\"440\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>Related:<\/strong>\u00a0<a href=\"http:\/\/www.repricerexpress.com\/amazon-seller-marketing-strategies\/\">5 Amazing Amazon Seller Marketing Strategies for 2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once you\u2019ve mastered basic marketing strategies like optimizing keywords, engaging in social media and auto-repricing, it\u2019s time to move onto more advanced techniques. RepricerExpress has you covered with twelve of the top ones you need to know for 2019. 1. Injecting Emotion into Your Images Your main image should be just the product on a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-12617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Advanced Marketing Strategies for Amazon Sellers<\/title>\n<meta name=\"description\" content=\"Competition on Amazon has never been more intense. Learn more about advanced marketing strategies for Amazon to stay ahead of your competiton.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Advanced Marketing Strategies for Amazon Sellers\" \/>\n<meta property=\"og:description\" content=\"Competition on Amazon has never been more intense. Learn more about advanced marketing strategies for Amazon to stay ahead of your competiton.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-19T10:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T11:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/03\/advanced-marketing-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"12 Advanced Marketing Strategies for Amazon Sellers\",\"datePublished\":\"2019-03-19T10:44:54+00:00\",\"dateModified\":\"2020-09-24T11:23:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/\"},\"wordCount\":1175,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/03\/advanced-marketing-strategy.jpg\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/\",\"url\":\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/\",\"name\":\"12 Advanced Marketing Strategies for Amazon Sellers\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/advanced-marketing-strategies-amazon-sellers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2019\/03\/advanced-marketing-strategy.jpg\",\"datePublished\":\"2019-03-19T10:44:54+00:00\",\"dateModified\":\"2020-09-24T11:23:36+00:00\",\"description\":\"Competition on Amazon has never been more intense. 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