{"id":12576,"date":"2019-02-25T13:43:12","date_gmt":"2019-02-25T13:43:12","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12576"},"modified":"2024-12-13T12:46:35","modified_gmt":"2024-12-13T12:46:35","slug":"ecommerce-trends-2019","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/ecommerce-trends-2019\/","title":{"rendered":"7 Popular Ecommerce Trends to Boost Sales in 2019"},"content":{"rendered":"

At RepricerExpress<\/a>, we\u2019ve got you covered on all things ecommerce, ranging from the best way to calculate your profit margin to where to source products. In this post, we\u2019ll take a look at some of the top ecommerce seller trends you should consider adding to your arsenal.<\/strong><\/p>\n

1. Offering In-Store Pickup<\/h2>\n

As an ecommerce merchant, you already offer delivery. But if you\u2019ve got a bricks-and-mortar store as well, then you should definitely be thinking hard about adding in-store pickup to your list of features, too. This is especially workable if you\u2019ve only got a few locations, as inventory management issues are a lot simpler to deal with.<\/p>\n

For starters, it can help you save on order fulfilment costs, money that you can funnel towards other areas of your business. And by getting shoppers to physically step foot in your store, it\u2019s easier to help them answer questions, compare products, and have your staff work on cross-selling and upselling.<\/p>\n

2. Online Chat Customer Support<\/h2>\n

Any decent business worth their salt features a chat function on their website where customers can ask staff questions without having to email or pick up the phone. But an ecommerce trend to think about is automating it with AI.<\/p>\n

A chatbot can free up a lot of time for you by \u2018conversing\u2019 with shoppers, using a database of words and phrases. The simpler ones match for keywords and pull up responses that match those keywords, while the more sophisticated ones strive to pass the Turing Test<\/a>. Check out the likes of Meya.AI<\/a>, Reply.AI<\/a> and Morph.AI<\/a> to help increase conversions.<\/p>\n

3. Get a Roster of Influencers<\/h2>\n

Partnering with influencers can be a symbiotic relationship, much the same way algae eat the waste products of coral and the coral uses the carbon dioxide and extra sugar produced by algae. When looking for influencers, make sure to focus on relevance instead of status. It may be tempting to go after an A-list name, but if their brand has little to do with yours, the cost may not be worth the value.<\/p>\n

4. Using Videos as Part of Your Marketing Strategy<\/h2>\n

The rise of YouTube showed the world that people are increasingly interested in videos, and adding them to your marketing plan can be a valuable ecommerce trend to follow.<\/p>\n

Videos are a way for you to<\/a>:<\/p>\n