{"id":12549,"date":"2019-02-18T10:04:32","date_gmt":"2019-02-18T10:04:32","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12549"},"modified":"2020-04-15T14:15:05","modified_gmt":"2020-04-15T13:15:05","slug":"how-to-be-successful-on-amazon-seller-central-with-fba","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/","title":{"rendered":"How to Be Successful on Amazon Seller Central with FBA"},"content":{"rendered":"<p><b>Not have to deal with picking, packing and shipping once an order is placed? Sounds like a dream! When you use FBA with Amazon Seller Central, that dream becomes a reality. But before you start, see what tips <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> has for you so you can be successful.<\/b><\/p>\n<h2>1. Master Your Metrics<\/h2>\n<p>The first step in acing something is understanding the fundamental areas that matter. That\u2019s where your metrics come in. They\u2019re quantitative measurements of your performance as a seller, and apply even if you\u2019re using a relatively hands-off approach like FBA. The metrics that tend to matter most to you are:<\/p>\n<ul>\n<li><strong>Order Defect Rate:<\/strong> This metric measures the percentage of your orders in which you got either negative feedback, an A-to-z Guarantee claim, or a chargeback. If you can keep this metric to &lt;1%, then you\u2019re doing well.<\/li>\n<li><strong>Late Shipment Rate:<\/strong> If you haven\u2019t made the jump to FBA, then the Late Shipment Rate metric is something to pay close attention to. It monitors the ratio of shipments not confirmed by the expected ship date to the ones that are, and you should have this number be &lt;4%.<\/li>\n<li><strong>Pre-fulfillment Cancel Rate:<\/strong> Any time you cancel an order before shipment, it counts against you. Doing things like keeping a well-stocked inventory and having the customer cancel an order instead of you doing it can help keep this metric at the target of &lt;2.5%.<\/li>\n<\/ul>\n<h2>2. Good Customer Support and Communication<\/h2>\n<p>If you\u2019re not on the FBA train, then you\u2019ll have to handle all the customer support and communication yourself. This includes things like responding to questions within 24 hours, troubleshooting issues and responding to messages on the go.<\/p>\n<p>Taking on this necessary task when you\u2019ve already got a plateful can feel like a heavy load on your shoulders. That\u2019s where FBA in your Seller Central account steps in because they\u2019ll handle that for you. All you have to do is focus on the other areas of your business to keep drawing in traffic and conversions.<\/p>\n<h2>3. Leverage FBA into a Buy Box<\/h2>\n<p>It\u2019s technically possible to get a Buy Box when you\u2019re not using FBA, but you\u2019ll almost always have to do so by really cutting your prices. If you\u2019re not careful, you could gain a hard-to-shake reputation as a cheap seller or, worse, lose in a race to the bottom.<\/p>\n<p>Of course, what\u2019s in it for Amazon is that they make money when you sign up for FBA. But when you consider that the Buy Box greatly increases your chances of a sale, having one and seeing those sales roll in will instantly make you feel a lot better.<\/p>\n<h2>4. Increase Your Conversion Rate<\/h2>\n<p>Online selling is so competitive, you need to do everything in your power to get that extra percentage point in your conversions.<\/p>\n<p>Using FBA can help with perks like:<\/p>\n<ul>\n<li>Winning the Buy Box<\/li>\n<li>Amazon Prime eligibility<\/li>\n<li>Super Saver Shipping<\/li>\n<\/ul>\n<p>All these features instantly make a product listing more attractive to buyers, as they see they\u2019ll get their package in lightning speed. And all this can greatly increase your chances of boosting your conversion rate.<\/p>\n<h2>5. Get Protection Under the Amazon Name<\/h2>\n<p>When I\u2019m shopping on Amazon and deciding between two final products, often times, what makes me go with one is if Amazon has a hand in the fulfilment process. I know that my purchase will arrive well-packaged and it\u2019ll usually be there before the shipment date offered. Knowing that I don\u2019t have to wait weeks for an item or worry that it\u2019ll be broken when it arrives on my doorstep offer a lot of peace of mind \u2014 and for a lot of buyers, too.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>If you\u2019re already using FBA with your Seller Central account, the next step to take is having the most efficient and competitive pricing you can. <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> will do that for you by making it simple and clear to input your pricing rules, then carrying them out at the right times. To gain that extra edge, <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">sign up now and enjoy a free 15-day trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not have to deal with picking, packing and shipping once an order is placed? Sounds like a dream! When you use FBA with Amazon Seller Central, that dream becomes a reality. But before you start, see what tips RepricerExpress has for you so you can be successful. 1. Master Your Metrics The first step in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-12549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Be Successful on Amazon Seller Central with FBA<\/title>\n<meta name=\"description\" content=\"Learn how to sell successfully on Amazon Seller Central with FBA. 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Discover five expert tips to boost your sales and profits today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-18T10:04:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-15T13:15:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/09\/5-stars-trophy-laptop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"How to Be Successful on Amazon Seller Central with FBA\",\"datePublished\":\"2019-02-18T10:04:32+00:00\",\"dateModified\":\"2020-04-15T13:15:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/\"},\"wordCount\":699,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/09\/5-stars-trophy-laptop.png\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/\",\"url\":\"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/\",\"name\":\"How to Be Successful on Amazon Seller Central with FBA\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/how-to-be-successful-on-amazon-seller-central-with-fba\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/09\/5-stars-trophy-laptop.png\",\"datePublished\":\"2019-02-18T10:04:32+00:00\",\"dateModified\":\"2020-04-15T13:15:05+00:00\",\"description\":\"Learn how to sell successfully on Amazon Seller Central with FBA. 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