{"id":12534,"date":"2019-02-19T15:40:59","date_gmt":"2019-02-19T15:40:59","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12534"},"modified":"2020-09-24T12:23:34","modified_gmt":"2020-09-24T11:23:34","slug":"scale-your-ecommerce-business-globally","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/scale-your-ecommerce-business-globally\/","title":{"rendered":"5 Things You Must Do to Scale Your Ecommerce Business Globally"},"content":{"rendered":"

Ready for worldwide domination? You should be. International ecommerce is the new gold rush, with Amazon sellers in a prime position to take advantage of technological evolutions and changes in customer shopping behaviour. <\/strong><\/p>\n

Yet while international consumer markets are growing rapidly, just 1% of the 30 million American companies<\/a> actually sell internationally. Couple that with the fact that\u00a0China<\/a> alone was responsible for $5.635 trillion ecommerce sales in 2019.<\/p>\n

As last reported at the end of 2015 (the last time it publicly announced figures), the American multinational ecommerce company Amazon had 304 million<\/a> active customer accounts and the figure has grown year-on-year since. This suggests that the door is wide open for you to scale and claim victory.<\/p>\n

And just in-case you thought world domination would be scary and tricky, we\u2019re here to show that it\u2019s much easier than you might have anticipated. Let\u2019s take a look at the steps you need to take in order to scale your ecommerce business globally.<\/p>\n

1. Sign Up To Amazon Global Selling<\/h2>\n

For Amazon sellers, going global can be really simple. There\u2019s no guarantee that simply signing up to the Amazon Global Selling<\/a> will bring you lots of success, but it\u2019s a crucial first step.<\/p>\n

Sign up, explore what\u2019s on offer and start selling to marketplaces all around the world.<\/p>\n

Amazon will also fulfill your orders for you via Easy Ship or FBA if you\u2019d prefer. Alternatively, you can go your own way by setting up international shipping options<\/a>. To this end, you\u2019ll need to choose a fulfillment partner who has a warehouse either in your target country or near it.<\/p>\n

However, many Amazon sellers will prefer to take advantage of FBA, as it\u2019s just more convenient. Not just this, but the FBA Export program allows you to test waters in different regions to see if your products are even popular. Moreover, FBA Export also takes care of any returns.<\/p>\n

2. Investigate Other Global Marketplaces<\/h2>\n

Amazon is home to millions of customers and there are numerous countries you can sell to.<\/p>\n

That said,\u00a0FBA<\/a> limits the number of countries you can sell to, as well as the type of products you can sell. As such, you might want to broaden your horizons by experimenting with other global marketplaces too, such as AliExpress. Like Amazon, other online marketplaces will help you learn more about international markets and International selling, and they allow you to dip your toe in the water before surging full-steam ahead.<\/p>\n

3. Do Your Research<\/h2>\n

Before you start selling your products in specific countries, you, first of all, need to make sure there\u2019s even a demand for them.<\/p>\n

There are a few ways you can test international markets. Google Trends is a totally free tool that allows you to gauge interest from specific countries regarding your products. You can pop a search term in – this should be your product – and check out the search volume in a specific country. For example, you might find that wireless headphones are super popular in Indonesia but not so popular in Japan. Who knows?<\/p>\n

You can also check your Google Analytics or your\u00a0Amazon Stores Insights<\/a> to find out where your traffic has been coming from. If you\u2019ve had an influx of traffic from, say, Australia, but you haven\u2019t yet properly launched over there, now might be the time to do so.<\/p>\n

Meanwhile, a tool like\u00a0Customer Research International<\/a> will prove invaluable if you want to carry out international focus group research to gauge the level of consumer interest from different countries.<\/p>\n

Not just this, but you\u2019ll need to use your research to work out strategies for each country. There are big market differences between each country, which is why it\u2019s important that you put together a strong localized launch plan. Keep a close eye on demographics, markets and metrics to help you put together a strategy that targets each country individually.<\/p>\n

4. Add the Right Payment Methods<\/h2>\n

While debit and credit cards remain the\u00a0most popular payment methods with online shoppers in the U.S., Chinese shoppers prefer to pay via AliPay, UnionPay and WeChat Pay. This means you need to diversify your payment methods and add your new customers\u2019 preferences. Expand your payment methods and you will expand your sales.<\/p>\n

It\u2019s also important that you pay attention to the likes of Samsung Pay, Android Pay and Apple Pay, which have all been generating a lot of interest around mobile payments at the point of sale. To this end, make sure to add a\u00a0POS card reader<\/a> to your website, too.<\/p>\n

It\u2019s all about giving your customers what they want, and when it comes to payment methods, customers are super wary. If they can\u2019t see their preferred method, they\u2019re highly likely to abandon their carts. After all, who\u2019s going to trust a payment gateway they haven\u2019t heard before and a store they\u2019ve never dealt with before?<\/p>\n

5. Optimise Your Website For Mobile<\/h2>\n

If you have a website, it\u2019s absolutely crucial that you optimize your ecommerce store for mobile devices, as international mobile users will make up a fair chunk of your customers and sales. As well as using a responsive framework like\u00a0Bootstrap<\/a> that automatically adjusts your website according to the device it\u2019s being displayed on, you need to take care of the whole user experience.<\/p>\n

This means making your fonts and buttons larger, making sure the checkout process is easy to follow, and improving your site speed.<\/p>\n

Consider creating a mobile app, too, as it can help to create more loyal customers and nudge them along your sales funnel. In-app mobile purchases are convenient to the end user, and they are now the\u00a0biggest source of mobile app revenue<\/a>.<\/p>\n

Conclusion<\/h2>\n

These are the five essential steps you need to take when scaling your ecommerce business globally. Make sure you carry out lots of research into your global audience and their tastes, as well as what they expect to see in terms of payment gateways. Optimise your website for mobile and use Amazon\u2019s FBA to take care of your shipping. Before long, you\u2019ll be a global superstar.<\/p>\n

\"Free<\/p>\n","protected":false},"excerpt":{"rendered":"

Ready for worldwide domination? You should be. International ecommerce is the new gold rush, with Amazon sellers in a prime position to take advantage of technological evolutions and changes in customer shopping behaviour. Yet while international consumer markets are growing rapidly, just 1% of the 30 million American companies actually sell internationally. Couple that with […]<\/p>\n","protected":false},"author":3,"featured_media":11794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,7,8,9],"tags":[],"class_list":["post-12534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-fba","category-news","category-tips"],"yoast_head":"\nScale Ecommerce Globally: 5 Must-Do Tips<\/title>\n<meta name=\"description\" content=\"Discover the five essential steps you need to take when scaling your ecommerce business globally. 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