{"id":12499,"date":"2019-02-04T10:54:34","date_gmt":"2019-02-04T10:54:34","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12499"},"modified":"2024-12-12T15:56:15","modified_gmt":"2024-12-12T15:56:15","slug":"amazon-a10-algorithm-updates","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-a10-algorithm-updates\/","title":{"rendered":"How to Deal with Amazon A10 Algorithm Updates and Changes"},"content":{"rendered":"

Mastering and getting ahead of Amazon\u2019s search ranking algorithm is one of the top things you can do when selling in the marketplace. When you understand how it works, you can apply strategies to maximise traffic and sales. RepricerExpress<\/a> takes a look at the new changes and updates to Amazon A10, the latest iteration of its algorithm.<\/strong><\/p>\n

It\u2019s Very Similar to A9<\/h2>\n

Amazon A9<\/a> and A10 are very similar, with the biggest difference being factors are weighted differently in A10.<\/p>\n

A buyer\u2019s search holds more relevance than it did before, meaning that shoppers are now trafficked more directly to what they\u2019re looking for instead of what others think they should be looking for.<\/p>\n

One effect of this is internal sponsored links don\u2019t hold as much importance as they used to \u2014 things like pay-per-click (PPC) campaigns are weighted lower, as Amazon\u2019s realised users look beyond what sellers have paid to promote.<\/p>\n

PPC Campaigns Still Matter<\/h2>\n

\"Amazon<\/a><\/p>\n

Although nobody but Amazon knows exactly how the A10 algorithm works, one trend seems clear. One thing you may notice about how your Amazon PPC campaigns<\/a> operate now is there could be an initial spike to create excitement around the product, but then it\u2019ll level out shortly thereafter so its organic sales performance dictates its visibility.<\/p>\n

To adapt, consider running your campaigns with a similar weightiness. Instead of investing, for example, 5% of your budget to Sponsored Ads<\/a>, consider dropping it to 3% and using the other money to boost the product\u2019s sellability in other ways. Look at PPC campaigns as a way of fostering long-term growth instead of short-term hype, and you should be able to adapt to bigger wins overall.<\/p>\n

But Selling History, Feedback and Authority Matter More<\/h2>\n

On our sister site FeedbackExpress, we\u2019ve frequently touted the importance of getting reviews on Amazon legally<\/a>. It turns out that\u2019s even more important with A10, as the updated algorithm places more weight on a seller\u2019s authority. Components like how long you\u2019ve been selling, what you product return history is like (and how you handle returns), and the amount of positive feedback you have can tilt the scales in your favour.<\/p>\n

Having a broad inventory also helps, which tends to go hand-in-hand with a large number of positive reviews. Amazon figures that if you have plenty of products, you offer plenty of value to customers. And if you\u2019re the type of seller who has a large and varied inventory, then you\u2019ve likely gotten to that point by having plenty of great feedback \u2014 and you\u2019ve also probably been selling for a little while, too.<\/p>\n

Focus on Impressions<\/h2>\n

Impressions have to do with how many times your products are viewed, whether that\u2019s on Amazon, affiliate sites or partner sites. The more times it\u2019s viewed, the higher your product ranks. However, it\u2019s also important to keep in mind category and product relevance.<\/p>\n

Although it might be tempting to put bath bombs in electronics (a highly popular category), it won\u2019t really benefit you. A much better practice would be to focus on using the best keywords and search terms to increase impressions in a sincere way.<\/p>\n

Speaking of Keywords<\/h2>\n

A9 seemed to weigh keywords based on the order they were in (product title, back-end keywords, bullet points, description), but that seems to have changed with A10. Now the weighting difference appears to be that simply using the best keywords to optimise conversion is the most important use of them.<\/p>\n

Instead of an old practice like cramming the product title full of all the best-performing keywords<\/a>, try writing it in an engaging way that captures a buyer\u2019s attention and makes them likelier to purchase the item. This is especially the case if a product title will read awkwardly and clunkily \u2014 still use the keywords, but reserve them for the bullet points and description instead.<\/p>\n

Other Factors That are Weighted Differently<\/h2>\n