{"id":12082,"date":"2018-09-25T10:30:58","date_gmt":"2018-09-25T09:30:58","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12082"},"modified":"2025-06-09T09:17:09","modified_gmt":"2025-06-09T08:17:09","slug":"10-amazon-myths-examined","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/","title":{"rendered":"10 Amazon Myths Examined"},"content":{"rendered":"<p><strong>Selling on Amazon, you\u2019ve likely run into a lot of people claiming they\u2019re experts. But how much of what you hear is true, and how much is an old wive\u2019s tale? <a href=\"https:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> is here to sift fact from fiction with ten common Amazon myths.<\/strong><\/p>\n<h2>1. Amazon is \u2018Retail Apocalypse\u2019<\/h2>\n<p>Amazon\u2019s been used as the scapegoat for a number of big retail companies filing Chapter 11 bankruptcies, like Toys R Us, Claire\u2019s, Nine West, Gymboree, and more. But while the marketplace has made things a lot tougher for retailers by presenting a nifty combination of high selection, convenience, and low prices, the companies that have gone under have had unmanageable debt loads from private equity buyouts or ill-timed expansions. Retailers that have been smart have adapted and stuck around.<\/p>\n<h2>2. Amazon Employees are Poorly-Paid<\/h2>\n<p>According to the pay-tracking company Paysa, the average salary at Amazon is $155,320, which puts it in 77th place. But the bulk of Amazon workers aren\u2019t at the corporate level, where the big bucks are to be had, but in the warehouse. There, they\u2019re paid far less, amounting to a median wage of just $28,445. Making matters worse is a lot of their new warehouses are in urban areas where the cost of living is higher than in suburban or rural areas.<\/p>\n<p><strong>Related:<\/strong> <a href=\"http:\/\/www.repricerexpress.com\/amazon-statistics\/\">Amazon Statistics<\/a><\/p>\n<h2>3. It\u2019s Not Fun or Easy Working at Amazon<\/h2>\n<p>If you\u2019re a warehouse worker, then you probably don\u2019t say \u2018fun\u2019 and \u2018Amazon\u2019 in the same sentence. But so far, Amazon has determined that the cost of training new employees isn\u2019t so high that they have to work on their high turnover, adding strength to their workplace reputation as a tough and intense place to be.<\/p>\n<h2>4. There are&#8230;How Many U.S. Prime Members??<\/h2>\n<p>Ever since Prime became a thing in 2005, it\u2019s been tough to judge the exact number of U.S. Prime members. Earlier this year, Jeff Bezos said Amazon had 100 million Prime members worldwide, but that\u2019s globally and not in the U.S. If you ask the Consumer Intelligence Research Partners, they guessed 90 million in the U.S., while Moody\u2019s Investors Service said 85 million was more accurate, with 50 million in the U.S. So, the answer is nobody really knows.<\/p>\n<h2>5. How Much Does Amazon Sell on Its Marketplace?<\/h2>\n<p>It took them 24 years, but Amazon cracked Fortune 500\u2019s top 10 list by sliding into the 8th position. This is because they\u2019ve achieved sales at $135 billion, which could nearly double in just two years.<\/p>\n<h2>6. It\u2019s Primarily Young People Shopping on Amazon<\/h2>\n<p>Amazon\u2019s brand and marketing inherently lends itself to the younger crowd, but there are plenty of older folks shopping there, too. Cowen showed that 90% of people aged 18-55 purchased from Amazon, but the 55+ crowd was close behind with 82% buying from there, too.<\/p>\n<h2>7. Amazon Has the Lowest Prices<\/h2>\n<p>This one\u2019s a bit tough to establish as either truth or myth because of dynamic repricing algorithms that can causes prices to change up to every 15 minutes. It becomes even murkier when you think of their prices in terms of value \u2014 while something might not be the cheapest, it could be in better condition or have free, fast shipping make up for the costs of going elsewhere.<\/p>\n<h2>8. Alexa is on Fire<\/h2>\n<p>It seems like you can\u2019t swing a dead cat without hitting Alexa, but just how popular is she? Almost a third of people have used voice assistants to either find a product or purchase it, while those sales have totalled $2 billion out of a total $2.53 trillion of all retail sales. And with Apple and Google having strong presences, it\u2019s too soon to tell if Alexa really is all that commanding.<\/p>\n<h2>9. Amazon is the King of Marketing<\/h2>\n<p>Forrester found that its clients spent a whopping 45% of their budgets on holiday marketing for Amazon, and with good reason: Amazon managed to get 76% of online holiday shoppers in 2017. When it comes to Amazon\u2019s ad revenue, things are expected to crest $2 billion for the first time in company history. So yeah, we\u2019d say that Amazon is right up there with Google and Facebook in terms of marketing power.<\/p>\n<h2>10. They\u2019re Dominant in Ecommerce Sales<\/h2>\n<p>When it comes to U.S. retail sales, Amazon only got a 4% share of the pie. But if you narrow it down to ecommerce sales, their portion got a whole lot huger with Amazon taking 44% of all ecommerce sales in the U.S. If they continue to grow at their current pace, they\u2019ll catch up to Walmart in just two or three years\u2019 time.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>When it comes to point seven, you can see firsthand just how much of an impact dynamic repricing makes on your bottom line. There\u2019s no reason for you to set your prices and forget about them, especially when <a href=\"https:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> is available to take you to the next level. To start seeing a difference right away, <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\" data-wplink-edit=\"true\">hop on board and kick things off with a 15-day free trial<\/a>.<\/p>\n<p><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11085 size-large aligncenter\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png\" alt=\"Free trial\" width=\"1024\" height=\"440\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling on Amazon, you\u2019ve likely run into a lot of people claiming they\u2019re experts. But how much of what you hear is true, and how much is an old wive\u2019s tale? RepricerExpress is here to sift fact from fiction with ten common Amazon myths. 1. Amazon is \u2018Retail Apocalypse\u2019 Amazon\u2019s been used as the scapegoat [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-12082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Amazon Myths Examined<\/title>\n<meta name=\"description\" content=\"Discover the truth behind 10 common Amazon myths with RepricerExpress. Learn how to navigate the platform effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Amazon Myths Examined\" \/>\n<meta property=\"og:description\" content=\"Discover the truth behind 10 common Amazon myths with RepricerExpress. Learn how to navigate the platform effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-25T09:30:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-09T08:17:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2018\/06\/repricing-myths.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"10 Amazon Myths Examined\",\"datePublished\":\"2018-09-25T09:30:58+00:00\",\"dateModified\":\"2025-06-09T08:17:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/\"},\"wordCount\":839,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2018\/06\/repricing-myths.jpg\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/\",\"url\":\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/\",\"name\":\"10 Amazon Myths Examined\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/10-amazon-myths-examined\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2018\/06\/repricing-myths.jpg\",\"datePublished\":\"2018-09-25T09:30:58+00:00\",\"dateModified\":\"2025-06-09T08:17:09+00:00\",\"description\":\"Discover the truth behind 10 common Amazon myths with RepricerExpress. 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