{"id":12046,"date":"2018-08-13T15:50:29","date_gmt":"2018-08-13T14:50:29","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=12046"},"modified":"2024-12-13T10:24:40","modified_gmt":"2024-12-13T10:24:40","slug":"7-top-email-tips-for-ecommerce-sellers","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/7-top-email-tips-for-ecommerce-sellers\/","title":{"rendered":"7 Top Email Tips for Ecommerce Sellers"},"content":{"rendered":"<p><strong>Emails are a key function of ecommerce, being one of the main ways you communicate with and motivate buyers. Not only are they a way to let shoppers know of upcoming specials and deals, but they\u2019re also a way to increase your customer base and build loyalty. If you\u2019re not in the know about these seven email tips specifically for online sellers, then this post has you covered.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>1. Include Your Store Info in Every Email<\/h2>\n<p>If you\u2019ve got a brick-and-mortar store, then you need to be including the following information to make it as easy as possible for people to make their way to you:<\/p>\n<ul>\n<li>All the locations you have, with their closest one labelled \u2018Your Local Store\u2019 (instead of \u2018Nearby Locations\u2019 or \u2018Nearby Stores\u2019 for personalisation).<\/li>\n<li>Hours of operation.<\/li>\n<li>Phone number and email.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>2. Write an Eye-Catching Subject Line and Preview Text<\/h2>\n<p>The subject line is your first, and strongest, chance to grab your reader\u2019s attention so it should be informative and enticing, but not spammy-sounding. You can also add in the recipient\u2019s first name or include the word \u2018thanks\u2019 to further increase the chances of your email getting opened.<\/p>\n<p>When it comes to preview text, those first few words that appear before the email\u2019s been opened, optimising it can also be a difference-maker if the email gets opened or sent to the trash. Optimise the text to make it exciting enough they can\u2019t resist clicking on it.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Validate the Reply-To Email Address<\/h2>\n<p>As a rule, I delete emails if the address is something like \u2018info@email.com\u2019 or \u2018do-not-reply@email.com\u2019. Why? It tells me that it came from a mass list where some bot sent it according to a pre-arranged schedule. But if I see an actual name in the address and \u2018from\u2019 field, I\u2019m much more likely to read it because I think a real live, person sent it. The former makes me feel like a number, while the latter makes me feel like a valued person.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Work on Building a Big Emailing List \u2014 Regularly<\/h2>\n<p>Having a big email list already doesn\u2019t mean you can take it easy because there are plenty of people like me who regularly unsubscribe from lists. And there are even more people who aren\u2019t even on your list.<\/p>\n<p>The best way to build a list (or make it bigger) is to prove to people they\u2019ll get something out of it. Usually something free, whether it\u2019s an ebook or gift with their purchase. You\u2019re asking people for their personal information, so you have to be prepared to make a sacrifice on your end.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Segment Your List<\/h2>\n<p>No matter if you\u2019ve just built up a list or already have a big one, segmenting is right up there in importance. This means dividing up your list based on audience type, whether that\u2019s by age, gender, geographic location, previous buying history, or anything else that can help make your emails more precise and targeted. And then once you\u2019ve segmented your list, craft email templates you can use to appeal to each demographic.<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Convince them of the Value and Need for Your Product<\/h2>\n<p>It seems a self-obvious thing to say, but in today\u2019s world, consumers have more choice than ever before. And if you\u2019re not really convincing in your email about the value and necessity of your product, why would buyers ever part with their money when they\u2019ve got all the choice in the world?<\/p>\n<p>To establish value, show (don\u2019t tell) how it will meet their fashion, function, fun, or comfort interests by way of an engaging story or photo series. Then, prove why they <em>need<\/em> that item in their life and why they can\u2019t go without.<\/p>\n<p>&nbsp;<\/p>\n<h2>7. Finish Off With a Call to Action<\/h2>\n<p>It\u2019s all well and fine to write the best email in the history of emails, but if you don\u2019t actually <em>tell<\/em> buyers what you want them to do, your email is all for nought. Here are some things you can do to make your CTA stand out:<\/p>\n<ul>\n<li>Be clear, concise, and straightforward.<\/li>\n<li>Write in the present tense.<\/li>\n<li>Be descriptive (this will also help your visually-impaired users).<\/li>\n<li>Use only one CTA so there\u2019s no confusion.<\/li>\n<li>Tell people exactly what you want them to do (e.g. \u2018Click here to save 50% on your next order\u2019).<\/li>\n<li>Make the CTA button big enough so people can easily see it.<\/li>\n<li>Put the CTA button in a colour that\u2019ll stand out, both on its own and from the rest of the email.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Now that you have the email tips you need to be successful at it, go out and practice their effectiveness in the real world. And after you see the results of your efforts lead to more users and higher sales, leverage that into <em>more<\/em> success by using <a href=\"https:\/\/www.feedbackexpress.com\/\">FeedbackExpress<\/a>. We\u2019ll handle all the work you don\u2019t feel like taking on, like providing email templates proven to increase feedback, filter messages, source the world for ecommerce news that\u2019ll help you stay on top, and make sure your plants are watered when you\u2019re away. Okay, so we can\u2019t actually do the last one, but everything else is possible. To get your <a href=\"https:\/\/app.feedbackexpress.com\/registration.aspx\">free 30-day trial, all you have to do is register<\/a>.<\/p>\n<p><a href=\"https:\/\/www.feedbackexpress.com\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11402 size-full\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/04\/feedbackexpress-cta-more-reviews-increase-rating.png\" alt=\"Improve Your Amazon Seller Rating\" width=\"640\" height=\"275\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/04\/feedbackexpress-cta-more-reviews-increase-rating.png 640w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/04\/feedbackexpress-cta-more-reviews-increase-rating-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/04\/feedbackexpress-cta-more-reviews-increase-rating-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/04\/feedbackexpress-cta-more-reviews-increase-rating-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/04\/feedbackexpress-cta-more-reviews-increase-rating-600x258.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emails are a key function of ecommerce, being one of the main ways you communicate with and motivate buyers. Not only are they a way to let shoppers know of upcoming specials and deals, but they\u2019re also a way to increase your customer base and build loyalty. If you\u2019re not in the know about these [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8],"tags":[],"class_list":["post-12046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Top Email Tips for Ecommerce Sellers<\/title>\n<meta name=\"description\" content=\"Learn seven top email tips for eCommerce sellers with RepricerExpress. Enhance your marketing strategy and increase sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/7-top-email-tips-for-ecommerce-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Top Email Tips for Ecommerce Sellers\" \/>\n<meta property=\"og:description\" content=\"Learn seven top email tips for eCommerce sellers with RepricerExpress. 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