{"id":11952,"date":"2018-06-25T11:10:30","date_gmt":"2018-06-25T10:10:30","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=11952"},"modified":"2019-09-30T11:12:11","modified_gmt":"2019-09-30T10:12:11","slug":"promote-your-amazon-listings","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/","title":{"rendered":"How to Promote Your Amazon Listings and Sell More Products"},"content":{"rendered":"<p><strong>Unless you\u2019re a seller who\u2019s in the stage of restricting selling so you don\u2019t grow too fast, this post is for you. We\u2019ll talk about different ways you can promote your listings and stand out from the crowd on Amazon, and how each way can help you land more sales. And remember to check out the rest of <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> for more ways you can rock on.<\/strong><\/p>\n<h2>1. Up Your SEO Game<\/h2>\n<p>This is arguably the most important thing you can do to promote your listings. By optimising them for SEO, you\u2019re giving your listings the best chance possible of getting seen. But remember, Amazon\u2019s A10 algorithm operates by its own set of rules, so here are the key things to evaluate in your listings:<\/p>\n<ul>\n<li><strong>Reviews:<\/strong> The more reviews you have \u2014 and they should be valid (i.e. not faked) and positive \u2014 then the higher you tend to rank on searches. Amazon\u2019s already put incentivised reviews on the naughty list, so it\u2019s more important than ever to work on getting legitimate feedback. If this is something you\u2019re struggling with or just don\u2019t want to deal with, then take a look at <a href=\"https:\/\/www.feedbackexpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FeedbackExpress<\/a>.<\/li>\n<li><strong>Metrics:<\/strong> Metrics, like your seller health and order defect rate, affect how you rank in searches. If you start to lag in those key areas, then Amazon won\u2019t want to promote your listings because they figure it\u2019ll lead to customer disappointment \u2014 and customer satisfaction is their top priority.<\/li>\n<li><strong>Keywords:<\/strong> You can use tools like <a href=\"https:\/\/adwords.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Keyword Planner<\/a> or Scope to help you figure out which search terms are most widely used, and then track that against what your top-ranked competitors are doing to see how you measure up.<\/li>\n<li><strong>Content:<\/strong> When you write your product description, focus on the emotion of the story to connect with your audience more strongly. Show, don\u2019t tell, them how the item can fit in their lives and why they <em>need<\/em> it.<\/li>\n<\/ul>\n<h2>2. Get a Little Help From Your Sponsored Product Ads Friends<\/h2>\n<p>Sometimes great SEO isn\u2019t a guarantee that your listings will be seen by the right people. To help increase visibility, consider working Sponsored Products Ads into your marketing strategy so your listings rank where you need them to.<\/p>\n<p>The smart thing about this is you only pay if people click on them, which can be a win-win. If they don\u2019t click, you save money (but should evaluate your campaign to see why). And if they <em>do<\/em> click, then you\u2019ve gotten one step closer a sale.<\/p>\n<h2>3. Partner up with Influencers<\/h2>\n<p>Influencers can be worth their weight in gold for a couple of different reasons. One, they might have far more followers than you do, so your listing will reach a wider audience. Two, their followers might run in different circles than yours, so you\u2019re casting a wider net.<\/p>\n<h2>4. Promote Your Amazon Listings on Social Media Platforms<\/h2>\n<p>Whether you\u2019re a fan of social media or are in disdain of it, there\u2019s no denying its power over the masses. People spend hours each day on various platforms sharing content, and if you don\u2019t promote your listings on them, you\u2019re missing out on a valuable opportunity to gain more sales.<\/p>\n<p>But don\u2019t just put up your listings the way you would on Amazon, because that\u2019ll come off as too ad-ish. Instead, employ these practices:<\/p>\n<ul>\n<li>Promote a contest surrounding a product. A contest or giveaway is a great way to promote your listings because it creates buzz and excitement.<\/li>\n<li>Give people promo or coupon codes they can use on your listings. If I\u2019m on a social media site and I see an ad, I\u2019ll probably skip over it. But if I see a product I\u2019m semi-interested in <em>and<\/em> a discount on it, I\u2019m much more likely to have a longer, second look.<\/li>\n<li>Indirectly promote your listings by sharing related videos or articles. Like the above point, I make a concerted effort to not click on ads. Articles and videos are a different story, though. I\u2019ll almost always click on an interesting story related to my hobbies \u2014 if you can do that to your buyers, you can get your product to stick in their minds long after the video is over.<\/li>\n<\/ul>\n<p><strong>Bonus Tip:<\/strong> Use lightning deals to capitalise on impulse purchases. This is a highly effective tool that should be used very strategically, as it can lead to higher sales but sometimes at a cost of your overall profit.<\/p>\n<h2>5. Keep Your Listings Competitively Priced 24\/7<\/h2>\n<p>We almost forgot about another way you can increase your sales: repricing competitively. But instead of wasting time coming up with your own rules and manually implementing them, let <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> automate that part of your life. If things like higher profits and Buy Boxes are missing from your life, <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">sign up now \u2014 and kick things off with a 15-day free trial<\/a>.<\/p>\n<p><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11155 size-full aligncenter\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta.png\" alt=\"Kev Blackburn CTA\" width=\"637\" height=\"275\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta.png 637w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-300x130.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-400x173.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-600x259.png 600w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unless you\u2019re a seller who\u2019s in the stage of restricting selling so you don\u2019t grow too fast, this post is for you. We\u2019ll talk about different ways you can promote your listings and stand out from the crowd on Amazon, and how each way can help you land more sales. And remember to check out [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-11952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Promote Your Amazon Listings and Sell More Products<\/title>\n<meta name=\"description\" content=\"Want more sales? Discover how to promote your Amazon listings and sell more products with five top tips from Amazon experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Amazon Listings and Sell More Products\" \/>\n<meta property=\"og:description\" content=\"Want more sales? Discover how to promote your Amazon listings and sell more products with five top tips from Amazon experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-25T10:10:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-30T10:12:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2018\/06\/promotion-amazon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"How to Promote Your Amazon Listings and Sell More Products\",\"datePublished\":\"2018-06-25T10:10:30+00:00\",\"dateModified\":\"2019-09-30T10:12:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/\"},\"wordCount\":833,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2018\/06\/promotion-amazon.jpg\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/\",\"url\":\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/\",\"name\":\"How to Promote Your Amazon Listings and Sell More Products\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/promote-your-amazon-listings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2018\/06\/promotion-amazon.jpg\",\"datePublished\":\"2018-06-25T10:10:30+00:00\",\"dateModified\":\"2019-09-30T10:12:11+00:00\",\"description\":\"Want more sales? 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