{"id":11910,"date":"2017-05-29T15:19:46","date_gmt":"2017-05-29T14:19:46","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=11910"},"modified":"2024-12-13T10:45:07","modified_gmt":"2024-12-13T10:45:07","slug":"automate-your-ecommerce-business-processes","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/automate-your-ecommerce-business-processes\/","title":{"rendered":"How to Automate Your Ecommerce Business Processes"},"content":{"rendered":"

Guest post by Ashley from Heroic Search<\/em><\/p>\n

As the proud owner of an online store, you\u2019re privy to a few things that others don\u2019t know:<\/p>\n

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  1. The internet is one of the most powerful sales channels in history.<\/li>\n
  2. Making your mark in the ecommerce world is harder than it looks.<\/li>\n
  3. The more process you automate, the higher your chances of success.<\/li>\n<\/ol>\n

    This is why you need to know how to fully-automate your online store. Find out how.<\/p>\n

    The Best Strategies are Organised and Well Thought-Out<\/h2>\n

    When you made your way into ecommerce, you knew that you wanted to make money selling products online. What you didn\u2019t inherently know was how to do it. So, you started your journey with research. From the books and articles you read, the videos you watched, and the courses you took, you learned everything you needed to know to launch an online store.<\/p>\n

    Now, here you are, your brain loaded with information that you didn\u2019t know could fit in one place. It\u2019s hard to keep your thoughts organised. All business owners experience this. It\u2019s why we write business and marketing strategies — so we can keep track of our processes.<\/p>\n

    Did you ever think about writing an automation strategy? If not, now is time. Creating an inclusive strategy will help you stay on track.<\/p>\n

    What Should an Automation Strategy Include?<\/h2>\n

    An automation strategy needs to include more than just a list of the processes you want to automate based on the software you want to try. Rather, you need to include data, analytics, and testing for each customer journey touchpoint<\/a>:<\/p>\n

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    1. Discovery<\/li>\n
    2. Social Media<\/li>\n
    3. Email Marketing<\/li>\n
    4. Product Pages<\/li>\n
    5. Customer Service<\/li>\n
    6. Shopping Cart\/Checkout<\/li>\n
    7. Email Follow-up, Tracking and Delivery<\/li>\n<\/ol>\n

      Modern technology enables you to automate many, if not most processes of an ecommerce business. Writing a plan to automate your processes should include each of these touchpoints.<\/p>\n

      1. Discovery Automation<\/h3>\n

      Discovery stage touchpoints happen when a prospect discovers your brand; in ecommerce, they happen primarily via word of mouth or online content. Obviously, word-of-mouth discovery is essentially automated — the only role you play in this is delivering exceptional customer experience. Online content, on the other hand, is something you can partially automate.<\/p>\n

      The first part of your plan should include the product and brand discovery touchpoints for your particular business. It should include processes you would like to automate and the content marketing automation tools<\/a> that can help you.<\/p>\n

      2. Social Media Automation<\/h3>\n

      Social media may fall into the discovery automation category, but there is so much involved here, that it gets a category of its own. Social media automation tools<\/a> will help you automate the following processes:<\/p>\n