{"id":11877,"date":"2018-05-22T11:22:14","date_gmt":"2018-05-22T10:22:14","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=11877"},"modified":"2020-09-24T12:23:18","modified_gmt":"2020-09-24T11:23:18","slug":"increase-sales-when-you-have-the-amazon-buy-box","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/","title":{"rendered":"How to Increase Sales When You Have the Amazon Buy Box"},"content":{"rendered":"<p><strong>At <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>, we\u2019ve talked before about how you <a href=\"http:\/\/www.repricerexpress.com\/win-amazon-buy-box\/\">can win the Amazon Buy Box<\/a>. But what do you do next once you have it or a share of it? How do you capitalise on it to further increase your sales? We\u2019ll take a look at the steps you can take to make the most out of a well-fought win.<\/strong><\/p>\n<h2>Refine Your Keywords and Listing Description<\/h2>\n<p>You might think that your keywords and description must be pretty good if they\u2019ve earned you a Buy Box. And they have, don\u2019t get us wrong. But one of the worst things you can do is rest on your laurels and not change a thing.<\/p>\n<p>Instead, pretend you have to rewrite things to compete anew. Your aim is to further increase your visibility so you can show off the Buy Box to even <em>more<\/em> buyers, and make it super easy for them to complete a purchase.<\/p>\n<p>For titles, you get 50 characters to include the product\u2019s brand, line, colour, size, material, or any other key feature; make sure to place the most relevant ones first and make sure that it\u2019s readable. For your product description, use bullets for extra readability \u2014 and don\u2019t forget the call-to-action at the end of it.<\/p>\n<h2>Redo Your Product Photos<\/h2>\n<p>You might have the best-written product description and title on the marketplace, but if you don\u2019t have good photos, few people will click further on your page to read just how amazing your offer is. See how many of the following criteria you can meet:<\/p>\n<ul>\n<li>Hi-res images, not something that\u2019s small, like 200KB. Should be at least 1000&#215;1000 pixels for adequate zoom.<\/li>\n<li>Clear lighting, preferably natural light. Learn about the <a href=\"https:\/\/digital-photography-school.com\/understanding-natural-light-part-3-direction-of-light\/\">direction of lighting<\/a> techniques.<\/li>\n<li>White or neutral background.<\/li>\n<li>Multiple angles.<\/li>\n<li>Brand clearly visible, if selling a private label brand.<\/li>\n<li>Relevant product details, if they\u2019re on the product itself.<\/li>\n<li>The image fills at least 4\/5 of the frame.<\/li>\n<li>The product is shown in use, if relevant.<\/li>\n<\/ul>\n<h2>Start Using a Repricer<\/h2>\n<p>Anticipate that your Buy Box is going to result in increased sales, and use a repricer to help you maximise your profits. If you try and cut corners by repricing yourself, chances are almost 100% that you won\u2019t do as good a job as repricing software.<\/p>\n<p>Think of it this way: if you can get a program to take care of pricing rules for you, that frees up your time to better your other metrics so you can further stay ahead of your competitors that way. This becomes a self-fulfilling cycle where you leverage your Buy Box into greater and faster sales.<\/p>\n<h2>Focus On Customer Reviews<\/h2>\n<p>We\u2019ve covered a couple of important areas so far, but another crucial one is customer reviews. This follows in the same vein as the reasoning behind using repricing software: the more you sell, the more reviews you can get. And the more (positive) reviews listed on the product page, the more people will want to buy the product.<\/p>\n<p>If you can focus on getting as many reviews as possible, and having as many of them be at least 4 stars, then you really increase your chances of getting to the top of Amazon\u2019s search results. And by doing <em>that<\/em>, you\u2019ve made it as good as you can of getting more sales.<\/p>\n<p>But while getting plenty of good reviews is important, it\u2019s just as important to act on negative reviews (whether that\u2019s getting them removed or reaching out to the buyer so they can be changed). This can be a rather finicky thing to do, so we recommend going with <a href=\"https:\/\/www.feedbackexpress.com\/\">Amazon feedback software<\/a> to keep things easy, professional, and consistent.<\/p>\n<h2>Differentiate Yourself From the Crowd<\/h2>\n<p>Lastly, do what you can to breed customer loyalty. Shoppers want to feel like they\u2019re buying from a <em>person<\/em>, and they\u2019ll spend more money on the same thing if you make them feel valued. For the majority of products, people can get the same thing from many sources, so it comes down to how special the experience is that\u2019ll keep them coming back.<\/p>\n<p>I recently had to get the timing belt replaced on my car in an emergency situation. The mechanic I ended up going with was so patient and good at explaining things, he\u2019s now my regular mechanic, even though I can find cheaper prices elsewhere. And that\u2019s because he makes me feel like a person and not just a number. Do the same for your buyers and you\u2019ll have a customer for life.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>We\u2019ve just outlined five different ways you can maximise the visibility and efficiency of your Buy Box, but if we had to pick just one of the strategies, it would be to go with <a href=\"http:\/\/www.repricerexpress.com\/\">repricing software<\/a>. Because even if you don\u2019t have a Buy Box, it\u2019s still an excellent option to go head-to-head with your competitors and free up your time for other areas of business. And we don\u2019t know if you heard, but you can start off with <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">a 15-day free trial when you sign up right now<\/a>!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-11085 aligncenter\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png\" alt=\"Free trial\" width=\"1024\" height=\"440\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At RepricerExpress, we\u2019ve talked before about how you can win the Amazon Buy Box. But what do you do next once you have it or a share of it? How do you capitalise on it to further increase your sales? We\u2019ll take a look at the steps you can take to make the most out [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,9],"tags":[],"class_list":["post-11877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Sales When You Have the Amazon Buy Box<\/title>\n<meta name=\"description\" content=\"You&#039;ve won the Amazon Buy Box, the hard part is done. Discover how you can increase sales when you have the Amazon Buy Box. Learn more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Sales When You Have the Amazon Buy Box\" \/>\n<meta property=\"og:description\" content=\"You&#039;ve won the Amazon Buy Box, the hard part is done. Discover how you can increase sales when you have the Amazon Buy Box. Learn more...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-22T10:22:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T11:23:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2018\/03\/businessman-sales-growth-coins.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"How to Increase Sales When You Have the Amazon Buy Box\",\"datePublished\":\"2018-05-22T10:22:14+00:00\",\"dateModified\":\"2020-09-24T11:23:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/\"},\"wordCount\":867,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2018\/03\/businessman-sales-growth-coins.png\",\"articleSection\":[\"Amazon\",\"FBA\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/\",\"url\":\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/\",\"name\":\"How to Increase Sales When You Have the Amazon Buy Box\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/increase-sales-when-you-have-the-amazon-buy-box\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2018\/03\/businessman-sales-growth-coins.png\",\"datePublished\":\"2018-05-22T10:22:14+00:00\",\"dateModified\":\"2020-09-24T11:23:18+00:00\",\"description\":\"You've won the Amazon Buy Box, the hard part is done. 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