{"id":11458,"date":"2019-05-21T09:08:16","date_gmt":"2019-05-21T08:08:16","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=11458"},"modified":"2020-09-24T12:23:11","modified_gmt":"2020-09-24T11:23:11","slug":"amazon-extended-ad-network","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-extended-ad-network\/","title":{"rendered":"Amazon Extended Ad Network for Sponsored Products"},"content":{"rendered":"

In case you missed it, back in January 2018, Amazon introduced a new beta program for Sponsored Products called the “Amazon Extended Ad Network”. RepricerExpress<\/a> will take a look at the relevant bits and outline which sellers from whom it could work.<\/strong><\/p>\n

What\u2019s Involved With Amazon\u2019s Extended Ad Network<\/h2>\n

In a nutshell, this program will allow you to widen your network net when it comes to targeting users. You\u2019ll be able to show ads to more buyers, as the Extended Ad Network will feature ads on more websites than just the ones featuring Sponsored Products ads.<\/p>\n

For a long time, the breadth and reach of Amazon\u2019s Sponsored Products were limited in their scope but this program seems to be the latest step the marketplace is taking to go head-to-head with the advertising done by Facebook and Google. Amazon still has quite a ways to go, but this latest action shows it\u2019s definitely gaining ground on the giants. And just as with everything else Amazon has done, we expect that this will also look and feel quite different from the rest of the stuff that\u2019s already out there.<\/p>\n

What You Can Expect<\/h2>\n

\"Sponsored<\/p>\n

The biggest difference you\u2019ll notice right away is all the new places your Sponsored Products ads will appear. Right now, those ads only appear on Amazon, in different locations on the marketplace. But with the Extended Ad Network, you\u2019ll be able to place your ads on sites independent<\/em> of Amazon (along with those sites\u2019 mobile, desktop and app versions).<\/p>\n

Although the program was already rolled out in beta earlier in 2017, that version didn\u2019t last long, presumably because Amazon still needed to work out a few kinks. This time, the program seems to be more ready for widespread use. However, one thing that isn\u2019t available to the masses is which sites are partnering up with Amazon. They\u2019ve said they don\u2019t have a site exclusion list, but haven\u2019t actually put out in black-and-white where your ads will appear. It\u2019s probably a safe assumption that they\u2019ll use your algorithm to pair ads with relevant websites, and it\u2019s also probably a safe assumption that you\u2019ll be given this information in the future.<\/p>\n

Another current feature that may (probably will) change in the future is the type<\/em> of campaign. Right now, only auto Sponsored Products campaigns are allowed. As you know, there\u2019s also a manual version sellers can use, too. But not yet when it comes to the Extended Ad Network. The downside is that you have less control over the clicks, but Amazon has promised that they won\u2019t exceed your max default bid. And the upside<\/em> of this is that because it\u2019s in beta, you likely won\u2019t face much competition.<\/p>\n

Interested in Joining? Here\u2019s How<\/h2>\n

Unfortunately, you have to have been selected by Amazon to join. They sent out emails to sellers at the beginning of December. If you were one of the lucky ones to get one, all you have to do is click on the link they included. This gives your consent to enrol in the program so you can test-drive an auto campaign into the Extended Ad Network. And if you find, after a while, that you don\u2019t like it, it\u2019s really straightforward to opt-out. All you have to do is toggle off this option in your Campaign Settings under Campaign Manager.<\/p>\n

Seller Questions<\/h2>\n