{"id":11206,"date":"2017-11-09T10:40:54","date_gmt":"2017-11-09T10:40:54","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=11206"},"modified":"2018-12-12T09:58:26","modified_gmt":"2018-12-12T09:58:26","slug":"amazon-discontinue-sponsored-product-ads-right-rail","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/","title":{"rendered":"Amazon to Discontinue Sponsored Product Ads on the Right Rail"},"content":{"rendered":"<h4>According to CPC Strategy, Amazon have discountinued Sponsored Products Ads that appeared on the right rail. Amazon have not released an official announcement but have confirmed the discontinuation of <strong>Sponsored Products right rail ads<\/strong> to CPC Strategy.<\/h4>\n<p><a href=\"http:\/\/www.repricerexpress.com\/amazon-sponsored-products\/\">Sponsored Products<\/a> are a powerful tool for driving traffic and increasing sales for Amazon sellers.<\/p>\n<p>The discontinuation of Sponsored Products right rail ads will:<\/p>\n<ul>\n<li>Allow Sponsored Product advertisements to blend in more seamlessly with organic listings.<\/li>\n<li>Make the Amazon shopping experience more consistent across mobile and desktop.<\/li>\n<li>Give Sponsored Product ad placements the opportunity to occupy even more space at the top of the SERP.<\/li>\n<li>Increase click volume and click through rates for these ads.<\/li>\n<\/ul>\n<p>H\/t to <a href=\"http:\/\/www.cpcstrategy.com\/blog\">CPC Strategy<\/a><\/p>\n<p>Subscribe to our newsletter for pro tips for selling on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to CPC Strategy, Amazon have discountinued Sponsored Products Ads that appeared on the right rail. Amazon have not released an official announcement but have confirmed the discontinuation of Sponsored Products right rail ads to CPC Strategy. Sponsored Products are a powerful tool for driving traffic and increasing sales for Amazon sellers. The discontinuation of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-11206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Drops Sponsored Product Ads on Right Rail<\/title>\n<meta name=\"description\" content=\"Amazon discontinues right-rail sponsored ads. Understand how this affects your campaigns and explore alternative strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Drops Sponsored Product Ads on Right Rail\" \/>\n<meta property=\"og:description\" content=\"Amazon discontinues right-rail sponsored ads. Understand how this affects your campaigns and explore alternative strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-09T10:40:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-12T09:58:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2015\/05\/amazon-announcement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"Amazon to Discontinue Sponsored Product Ads on the Right Rail\",\"datePublished\":\"2017-11-09T10:40:54+00:00\",\"dateModified\":\"2018-12-12T09:58:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/\"},\"wordCount\":138,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2015\/05\/amazon-announcement.jpg\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/\",\"url\":\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/\",\"name\":\"Amazon Drops Sponsored Product Ads on Right Rail\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/amazon-discontinue-sponsored-product-ads-right-rail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2015\/05\/amazon-announcement.jpg\",\"datePublished\":\"2017-11-09T10:40:54+00:00\",\"dateModified\":\"2018-12-12T09:58:26+00:00\",\"description\":\"Amazon discontinues right-rail sponsored ads. 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