{"id":11146,"date":"2018-10-29T10:11:42","date_gmt":"2018-10-29T10:11:42","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=11146"},"modified":"2021-01-28T14:39:41","modified_gmt":"2021-01-28T14:39:41","slug":"ready-black-friday-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/","title":{"rendered":"Are You Ready For Black Friday\/Cyber Monday 2020?"},"content":{"rendered":"<p><strong>In the spirit of the upcoming holidays, <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> wants to see if you\u2019re ready for Black Friday\/Cyber Monday (BFCM) 2020!<\/strong><\/p>\n<h2>Every Day, It\u2019s A Gettin\u2019 Closer<\/h2>\n<p>Although BFCM is a few months away, now is the time to prep your site and get ready for the rush \u2014 and what a rush it\u2019ll be.<\/p>\n<p>CNBC\u00a0reported that <strong>online sales increased 23.6% on Black Friday<\/strong> with retail pulling in $6.22 billion.<\/p>\n<p>But to see an increase in your sales, you can\u2019t just put an \u2018Open\u2019 sign in the window and expect the orders to come rolling in.<\/p>\n<p>You\u2019re going to have to make a detailed plan on how you can take advantage of the biggest shopping days of the year.<\/p>\n<p><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11155 size-full aligncenter\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta.png\" alt=\"Kev Blackburn CTA\" width=\"637\" height=\"275\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta.png 637w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-300x130.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-400x173.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-600x259.png 600w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/a><\/p>\n<h2>Where the Shoppers Are Coming From<\/h2>\n<p>There\u2019s a popular saying in the web development community: mobile first. It refers to how devs design sites, starting with the smallest devices and working their way bigger. And that\u2019s because <strong>half of web visits last year were sourced to mobile devices<\/strong>, like smartphones and tablets.<\/p>\n<p>So one of the top things to think about when planning your holiday strategy is to appeal to small-device shoppers.<\/p>\n<p>Keep some of these tips in mind:<\/p>\n<ul>\n<li>Economise your headlines. While you want to get as many keywords in there as possible, remember that screen space is valuable real estate on mobile devices and you don\u2019t have room for filler words.<\/li>\n<li>Include SMS marketing in your campaign. There are third-party services that allow you to integrate text messages into your marketing strategy, enabling you to reach more users in more ways.<\/li>\n<li>Test out QR codes in your marketing emails. Instead of an onslaught of text in emails, a QR code offers your shoppers a quicker, more visually friendly way of accessing your deals.<\/li>\n<li>Reach shoppers on mobile-friendly social media platforms, like Instagram, Twitter, Facebook and Pinterest.<\/li>\n<li>Use a service that compresses photo but keeps them at a high quality so when users tap on an image to view it, it still looks good.<\/li>\n<\/ul>\n<p>That being said, mobile users accounted for 50% of shoppers last year, which leaves the other 50% using more traditional devices, like laptops and desktops. Don\u2019t forget to include them in your planning, too!<\/p>\n<h2>Know What Kind of Seller You Are, And Individualise Accordingly<\/h2>\n<p>Big box stores tend to be synonymous with super low prices, while small businesses might not always afford to follow suit.<\/p>\n<p>So don\u2019t.<\/p>\n<p>If you wanted to be associated with a big box name, you wouldn\u2019t have made the choice to sell on Amazon. You\u2019re doing this for a reason, and BFCM is a chance to show off your special individuality. Here are some ways you can differentiate yourself from the faceless corporations:<\/p>\n<ul>\n<li>Show ways you give back to the community, like advertising X% donation to X organisation with every purchase of X product.<\/li>\n<li>Personalise your emails to your shoppers. One of the biggest reasons consumers choose small businesses is because they want to feel like a person, not a dollar. Convey that feeling by adding individual flair to emails and texts.<\/li>\n<li>Package your items in a creative, unique way. Maybe this means attaching a postcard inside with bulleted information points on it, or maybe it means using colourful wrap on the boxes.<\/li>\n<\/ul>\n<h2>Keep This Checklist Close and Handy<\/h2>\n<p>Last but not least, these are some really important questions you should be asking yourself to make sure you\u2019re prepared for BFCM.<\/p>\n<ul>\n<li>Have I looked at the data from last year (at the very least) and years before to make a decent prediction about this year\u2019s numbers?<\/li>\n<li>What\u2019s the status of my inventory? Do I have enough products to see me through to the new year?<\/li>\n<li>What\u2019s the status of my <em>suppliers\u2019<\/em> inventory? Do they have enough in stock to meet my needs?<\/li>\n<li>Is there an in-person event I can attend to spread hype about my brand\/store?<\/li>\n<li>Do I have enough help to handle the increased load? Or do I need to hire people? Who do I need to hire? And where will I look for that help?<\/li>\n<li>What kind of pricing strategies do my competitors employ? Am I comparing myself to competitors who sell similar items, competitors who sell to\/from the same locations as myself, or a combination of the two?<\/li>\n<li>What fulfilment method am I going with?<\/li>\n<li>Do I know when the last deliverable dates before Christmas are for my audiences?<\/li>\n<li>Have I come up with a marketing and advertising strategy that\u2019s been thoroughly researched?<\/li>\n<li>How am I allocating my time each day?<\/li>\n<\/ul>\n<h2>Save Time and Increase Profits &#8211; Win, Win<\/h2>\n<p>The more BFCMs you sell through, the more experience you\u2019ll gain. But if there\u2019s one area in which you don\u2019t need to be a veteran to do well, it\u2019s repricing. By using <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>, you\u2019ll increase your chances of succeeding this BFCM by using pricing rules that can maximise your profit margin. With just over a month to go, <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">sign up now and enjoy your first 15 days on us<\/a>.<\/p>\n<p><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img decoding=\"async\" class=\"wp-image-11085 size-large aligncenter\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png\" alt=\"Free trial\" width=\"1024\" height=\"440\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the spirit of the upcoming holidays, RepricerExpress wants to see if you\u2019re ready for Black Friday\/Cyber Monday (BFCM) 2020! Every Day, It\u2019s A Gettin\u2019 Closer Although BFCM is a few months away, now is the time to prep your site and get ready for the rush \u2014 and what a rush it\u2019ll be. CNBC\u00a0reported [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8],"tags":[],"class_list":["post-11146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Ready For Black Friday\/Cyber Monday 2020?<\/title>\n<meta name=\"description\" content=\"Get ready for the biggest Black Friday\/Cyber Monday in history. Check out this post to learn more about how to increase your sales and profits in Q4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Ready For Black Friday\/Cyber Monday 2020?\" \/>\n<meta property=\"og:description\" content=\"Get ready for the biggest Black Friday\/Cyber Monday in history. Check out this post to learn more about how to increase your sales and profits in Q4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-29T10:11:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-28T14:39:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/09\/black-friday-text.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"Are You Ready For Black Friday\/Cyber Monday 2020?\",\"datePublished\":\"2018-10-29T10:11:42+00:00\",\"dateModified\":\"2021-01-28T14:39:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/\"},\"wordCount\":855,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/09\/black-friday-text.png\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/\",\"url\":\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/\",\"name\":\"Are You Ready For Black Friday\/Cyber Monday 2020?\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ready-black-friday-cyber-monday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/09\/black-friday-text.png\",\"datePublished\":\"2018-10-29T10:11:42+00:00\",\"dateModified\":\"2021-01-28T14:39:41+00:00\",\"description\":\"Get ready for the biggest Black Friday\/Cyber Monday in history. 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