{"id":11070,"date":"2020-09-07T14:21:05","date_gmt":"2020-09-07T13:21:05","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=11070"},"modified":"2022-02-07T16:34:43","modified_gmt":"2022-02-07T16:34:43","slug":"q4-amazon-ad-strategy","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/q4-amazon-ad-strategy\/","title":{"rendered":"What\u2019s Your Q4 Amazon Ad Strategy?"},"content":{"rendered":"<p><strong>There\u2019s no traditional definition of a fiscal year because every business will create its own, so we\u2019ll keep things in a more abstract sense so you can use tips for any quarter of the year. And whether you already have a plan for it or are gathering data to launch a business for the future, <a href=\"https:\/\/www.repricer.com\/?gclid=CjwKCAiAo4OQBhBBEiwA5KWu_y4zpviiQonsPN49EzN0k7CT1GOPNconsd9kYYnyJOnq_j_PtqIstxoCFT8QAvD_BwE\">Repricer<\/a>\u00a0has some good techniques you can use for your Amazon ad strategy when looking to maximise your ROI.<\/strong><\/p>\n<h2>Why Have an Amazon Ad Strategy?<\/h2>\n<p>Put bluntly, it\u2019s almost impossible to succeed in selling \u2014 especially selling online \u2014 if you don\u2019t have any sort of ad campaign. With brick-and-mortar stores or service-based companies, you might be able to get by on word-of-mouth. But that just won\u2019t cut it online and with retail shops. Shoppers will <em>not<\/em> go out of their way to find you and your products, so you\u2019ll have to bring it to them.<\/p>\n<h2>And Why Have a Q4 Strategy, Too?<\/h2>\n<p>There are some ad campaigns you can tinker with, like using A\/B testing to figure out what works best in email deals. But when it comes to a Q4-specific strategy, there\u2019s no time for testing. Because it\u2019s a fixed period of time, you\u2019ve got to have a plan that allows you to hit the ground running with maximum success.<\/p>\n<p>And here are some things you should be looking at.<\/p>\n<h2>1. Use Data From Previous Q4s<\/h2>\n<p>This doesn\u2019t have to necessarily apply to veteran sellers, as newbies can mine data that\u2019s product-specific to get a general sense of what works and what doesn\u2019t. But for veteran sellers, here are some things you should be analysing:<\/p>\n<ul>\n<li>Product performance<\/li>\n<li>How various campaigns performed<\/li>\n<li>Which keywords generated the most buzz<\/li>\n<li>Which ad groups saw the most action<\/li>\n<\/ul>\n<p>As much as it might pain you, look as closely at the weak performances as the strong ones. This will tell you what you might want to avoid next Q4 and what you might be able to use instead.<\/p>\n<h2>2. Get Your Inventory Into Shape<\/h2>\n<p>Dealing with overstock is for another post altogether, but usually, it\u2019s something you want to avoid. That being said, look at which items didn\u2019t sell as well and which ones did. Are they bigger items taking up more physical space and therefore costing you more in storage fees? Or were they items you could easily pair with other products to move them in different ways?<\/p>\n<p>Running out of inventory is a worse situation to be facing. It means you didn\u2019t order appropriately or maybe underpriced your products. Either way, it can impact your organic rank in quite a poor way and lead to reduced visibility during key selling times. And if your Q4 includes a huge selling day like Amazon Prime Day or Black Friday, then you\u2019re going to need to take a hard look at <em>why<\/em> you ran out \u2014 and how to avoid that in the future.<\/p>\n<h2>3. Test Drive Your Ad Strategy for Q4<\/h2>\n<p>In the beginning, we said that you have to be able to hit the ground running with your ad strategy in Q4 because there\u2019s no time for mistakes. But that doesn\u2019t mean that you have <em>no<\/em> time for testing, as Q3 is the perfect time to do so.<\/p>\n<p>Use the previous quarter as a chance to see what ads, bids and keywords work particularly well for you. And if your Q3 includes big selling days, even better! You\u2019ll have a golden opportunity to roll out ad strategies that you can mimic for the next quarter.<\/p>\n<h2>4. Exploit Content for as Much as You Can<\/h2>\n<p>You don\u2019t have the luxury of kinaesthetics the way brick-and-mortar retailers do, so you\u2019re going to have to lean on content heavily. And to that extent, you\u2019ve got things like video, Enhanced Brand Content pages, and Storefront features to help you along. But when you use these tools, make sure you\u2019ve got the following in place:<\/p>\n<ul>\n<li>Maximum optimisation for maximum exposure<\/li>\n<li>Visually appealing images<\/li>\n<li>Good spelling and grammar<\/li>\n<li>Consistently written headlines and descriptions<\/li>\n<\/ul>\n<h2>Bonus: Lightning Deals<\/h2>\n<p>This can be a very powerful tool in your toolbox. If you\u2019re good at creating buzz and feel confident in your Q4 ad strategy, then put out a <a href=\"https:\/\/www.amazon.co.uk\/gp\/help\/customer\/display.html?nodeId=201894830\" target=\"_blank\" rel=\"noopener noreferrer\">lightning deal<\/a> to move inventory that would otherwise be a bit harder to sell. Just use them sparingly and strategically and don\u2019t overdo them, otherwise, they may cut into your profit margin.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>One theme that should be underlining <strong>all<\/strong> of your ad strategy decisions is repricing. Having aggressive pricing strategies in place will help you move products at optimum rates and help you work towards peak efficiency. But it only works if you use <a href=\"https:\/\/www.repricer.com\/?gclid=CjwKCAiAo4OQBhBBEiwA5KWu_y4zpviiQonsPN49EzN0k7CT1GOPNconsd9kYYnyJOnq_j_PtqIstxoCFT8QAvD_BwE\">Repricer<\/a>! And when you <a href=\"https:\/\/www.repricer.com\/?gclid=CjwKCAiAo4OQBhBBEiwA5KWu_y4zpviiQonsPN49EzN0k7CT1GOPNconsd9kYYnyJOnq_j_PtqIstxoCFT8QAvD_BwE\">sign up today, you start things off with a 15-day free trial<\/a> so you can, like your Q4 strategy, hit the ground running.<\/p>\n<p><a href=\"https:\/\/www.repricer.com\/?gclid=CjwKCAiAo4OQBhBBEiwA5KWu_y4zpviiQonsPN49EzN0k7CT1GOPNconsd9kYYnyJOnq_j_PtqIstxoCFT8QAvD_BwE\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14630 size-full\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1.png\" alt=\"Start Free 14-Day Trial of Repricer.com\" width=\"1280\" height=\"550\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1.png 1280w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2022\/02\/repricerexpress-to-repricer-blog-cta-start-trial-1-1200x516.png 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related:<\/strong>\u00a0<a href=\"http:\/\/www.repricerexpress.com\/use-amazon-sponsored-product-ads\/\">How to Use Amazon Sponsored Product Ads<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no traditional definition of a fiscal year because every business will create its own, so we\u2019ll keep things in a more abstract sense so you can use tips for any quarter of the year. And whether you already have a plan for it or are gathering data to launch a business for the future, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-11070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s Your Q4 Amazon Ad Strategy?<\/title>\n<meta name=\"description\" content=\"Q4 is going to be the biggest Amazon Q4 ever. Learn more about what your Q4 Amazon Ad Strategy should be. Learn more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/q4-amazon-ad-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s Your Q4 Amazon Ad Strategy?\" \/>\n<meta property=\"og:description\" content=\"Q4 is going to be the biggest Amazon Q4 ever. Learn more about what your Q4 Amazon Ad Strategy should be. 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