{"id":11051,"date":"2017-09-27T09:32:20","date_gmt":"2017-09-27T08:32:20","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=11051"},"modified":"2020-09-24T12:23:02","modified_gmt":"2020-09-24T11:23:02","slug":"5-things-look-buying-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/5-things-look-buying-ecommerce-business\/","title":{"rendered":"5 Things to Look For When Buying an Ecommerce Business"},"content":{"rendered":"

Guest post by Jock from Digital Exits<\/a><\/em><\/p>\n

When you make the decision to purchase a business, you could find yourself wrestling with certain aspects of the process.\u00a0 As a website broker<\/a>, I specialise in helping people buy and sell ecommerce businesses and have helped countless entrepreneurs work through the process over the years I\u2019ve been in business. The reasons entrepreneurs decide to buy are incredibly varied.<\/strong><\/p>\n

Some entrepreneurs want to buy an ecommerce business because they love building businesses, are passionate about a product they\u2019re selling, or love serving the industry they\u2019re in, while other entrepreneurs simply do it for the money. The main reasons those entrepreneurs decide to buy an ecommerce business is because they realise it\u2019s a much faster path to seeing success than trying to build the business from scratch. Building the business is definitely the best route to take for most people, especially those that aren\u2019t ready to invest in buying an established business.<\/p>\n

To help you understand why people choose to buy over build, here are a few key reasons.<\/p>\n

To start, an established ecommerce business has already proven itself to be profitable. <\/strong><\/p>\n

The original owner brought in the customers, negotiated deals with suppliers, and has built up the traffic to the store, so buying it means that you benefit from the risks that the previous owner took, without having to deal with those same risks yourself.<\/p>\n

You can also scale your existing business, or enter into a new niche.<\/strong><\/p>\n

\u00a0<\/strong>If you already own a successful ecommerce business in the same industry, you can acquire other successful ecommerce businesses to merge into your own, or to tap into a complementary niche, and use the new business to cross-sell and upsell your existing customers.<\/p>\n

Finally, you\u2019re going to start seeing handsome returns far sooner than you would by building from scratch.<\/strong><\/p>\n

\u00a0<\/strong>Whenever you\u2019re placing a value on an ecommerce business you are selling, you\u2019re typically going to get between 2x to 3x the yearly net profits, which means that you can see an average return on your investment between 33% to 50% each year.<\/p>\n

Buyers that already have experience with ecommerce businesses can purchase a business and then grow it 2x or 3x within the span of a year, which increases that return on investment even further, and makes the business worth significantly more than they paid for it.<\/p>\n

There is one caveat, though: it takes money to make money.<\/strong><\/p>\n

\u00a0<\/strong>When you decide to buy an ecommerce business, your upfront investment could be quite significant, depending on the size of the business you\u2019re wanting to buy.\u00a0 Before you part with a large sum of money, you\u2019re going to need to ensure you\u2019re making a good investment.<\/p>\n

So what, exactly, do you look for when you\u2019re thinking about buying an ecommerce business?<\/p>\n

Here are the top five things to look at whenever you\u2019ve found an ecommerce business that you want to make an offer on.<\/strong><\/p>\n

1. The Store\u2019s Traffic<\/h2>\n

Without traffic, an online business can\u2019t survive.\u00a0 Whenever you\u2019re thinking about buying an ecommerce business, the traffic is one of the first things you should be looking at.<\/p>\n

You\u2019re going to want to dig into the traffic trends and where that traffic is coming from.<\/p>\n

Make sure that you are using a reputable service, like Google Analytics, to see how the traffic is coming into the website.\u00a0 Check for different trends in each source of traffic, and then look at them on a weekly, monthly, and yearly basis.<\/p>\n

What are the trends doing?\u00a0 Is the traffic going down?\u00a0 Has it recently gone up?\u00a0 Are there any spikes that you\u2019ll need an explanation for?\u00a0 Verify that the website hasn\u2019t received any penalties in the major search engines, too.<\/p>\n

Once you\u2019ve gotten a feel for how the traffic is doing, you\u2019ll want to start focusing on each individual traffic source.\u00a0 Evaluate the top traffic sources, which are usually search, social, and referral.<\/p>\n

If the business is performing well in the search results, start digging in to figure out which keywords it\u2019s ranking for, and how those keywords account for the total amount of traffic coming into the store.<\/p>\n

It\u2019s also critical for you to look at the number and quality of links coming into the store.\u00a0 You want to make sure there aren\u2019t any spammy or \u201cblackhat\u201d links that have been built, and that the number of links coming into the store has increased gradually over time.<\/p>\n

Any large spikes in the number of links should have explanations provided, and verified.<\/p>\n

2. Suppliers & Deals<\/h2>\n

Understanding the relationships that the previous owner built with their suppliers is critical.<\/p>\n

When you\u2019re thinking about buying the business, you are going to be stepping into these supplier agreements, so you\u2019re going to need to understand how they were established, what the terms of the deal are, and whether or not those suppliers can be replaced.<\/p>\n

You also want to figure out how reliant on one particular supplier the previous owner was, how long those relationships have been in place, and whether or not you could potentially negotiate better deals.<\/p>\n

If you are looking into acquiring a business that has a low concentration on a single supplier, long-standing, favorable relationships with the suppliers, and there are other suppliers you can utilize in the future, you\u2019re looking at an ideal situation.<\/p>\n

Transferring those existing relationships to you is going to be critical, too.<\/p>\n

You aren\u2019t going to want to find yourself in a situation where the business you\u2019ve purchased doesn\u2019t transfer the same deals they previously had over to you, or you\u2019re forced to renegotiate contracts because you are the new owner.<\/p>\n

Make sure that any terms and deals that have been negotiated in the past are going to carry over when you purchase the business.<\/p>\n

3. Accounting<\/h2>\n

Any time you\u2019re thinking about buying a business, you need to spend a large amount of time looking through the business\u2019 accounting.<\/p>\n

Verifying the revenues and other accounting figures the previous owner has told you is key to successfully acquiring a business and not uncovering problems down the road.<\/p>\n

As an investor, it\u2019s your job to request all of the various monthly reports, from finances to the shopping cart, and ensure that you\u2019re receiving at least 12 months worth of data.\u00a0 Cross check this information with the information provided by the payment processor and bank statements to make sure there isn\u2019t anything being hidden or undisclosed.<\/p>\n

You will also need to dig into the expenses of the business.<\/p>\n

Request every possible expense report you can think of, from inventory purchases, to their hosting and software subscriptions, any employee wages, advertising costs, and reports showing the fees that their payment processor charges.<\/p>\n

Be extremely thorough in your research, and make sure you\u2019re looking for any potentially hidden costs.\u00a0 You don\u2019t want to purchase a business only to find out that they hid a $1,000 per month SEO contract from you in an effort to pad their numbers.<\/p>\n

4. Customers<\/h2>\n

When you own an ecommerce business, keeping your customers engaged and taking great care of them is paramount to your sustained success.<\/p>\n

Whenever you\u2019re thinking about buying an ecommerce business, make sure that you\u2019re digging through the customer list, figuring out how engaged they are with the business, and how well they are being taken care of.<\/p>\n

You could look at everything from how many visitors come back to the store more than one time, how many repeat customers the store has, and how many positive reviews the store has generated.<\/p>\n

You\u2019re looking for signs of good customer engagement and happy customers.<\/p>\n

When it comes to servicing those customers, spend time digging through the customer support logs and support ticket requests.\u00a0 Look at how many requests are submitted, how quickly they were responded to, and the feedback left by the customer after the ticket was fulfilled.<\/p>\n

If there is a large number of chargebacks or refunds, you can figure that there are probably huge customer support issues that are going to need to be addressed, too.<\/p>\n

5. Your Skills<\/h2>\n

Arguably, one of the most important things you should be looking into, if you\u2019re thinking about buying a successful business, is how capable are you of maintaining the success, and even capitalizing on it into the future?<\/p>\n

One of the most important business rules you can follow is: don\u2019t buy a business that you don\u2019t know how to manage.<\/p>\n

While you\u2019re examining the business, find out what systems and processes are in place, what parts of the business are well-documented, along with what the owner typically does in the business from week to week.<\/p>\n

If you can personally manage the business, great.\u00a0 If not, can you outsource those parts of the process to someone that does know what they\u2019re doing?<\/p>\n

Does the current owner manage the customer service, stock inventory, write for the blog, manage the store\u2019s social media, send out the email newsletter, and handle everything else?<\/p>\n

If they do, how many hours per week are they devoting to the business?\u00a0 What skills are you going to need to pick up where they\u2019ve left off?\u00a0 Can the current owner teach you these skills?\u00a0 If not, is there someplace you can learn them?\u00a0 How much will it cost you to outsource those tasks?<\/p>\n

Ask about anything and everything that you see going on with the store.<\/p>\n

How often does the owner update their blog?\u00a0 How many products are they adding to their inventory each month?\u00a0 How many are they removing?\u00a0 How many suppliers do they have, and how much stock do they currently have?\u00a0 How often do they replace their stock?<\/p>\n

How responsive is their live chat?\u00a0 Do they have someone helping them with the customer support aspects?\u00a0 Are they managing their advertising, or is someone else?<\/p>\n

These are all questions you\u2019ll need the answers to, and be able to figure out whether you\u2019re capable of stepping into that role once you buy the business.<\/p>\n

In Conclusion…<\/h2>\n

At the end of the day, buying an established, successful ecommerce business can be incredibly profitable and enjoyable for you, and substantially easier than building the business from scratch by yourself.<\/p>\n

You\u2019re going to find out that purchasing an established business requires a large amount of trust.<\/p>\n

If you are going through each of the areas that I\u2019ve broken down for you here, and you start to see inconsistencies between what the previous owner is telling you and what your research is showing you, you\u2019ll want to move forward with caution.<\/p>\n

On the other hand, if everything is matching between what the owner says and what you see, and the seller is remaining transparent with you during the process, you could be setting yourself up for a very successful acquisition.<\/p>\n

Both new, and veteran entrepreneurs should consider purchasing an established ecommerce business.\u00a0 You could capitalize on the previous owner\u2019s success in ways that they were not able to do, by bringing your own unique set of skills to the table.<\/p>\n

Building on the success that they\u2019ve found and taking their business to the next level can give you a huge return on your investment, and provide you years of fun and adventure at the same time.<\/p>\n

\"Free<\/a><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Guest post by Jock from Digital Exits When you make the decision to purchase a business, you could find yourself wrestling with certain aspects of the process.\u00a0 As a website broker, I specialise in helping people buy and sell ecommerce businesses and have helped countless entrepreneurs work through the process over the years I\u2019ve been […]<\/p>\n","protected":false},"author":3,"featured_media":10925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-11051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"\n5 Things to Look For When Buying an Ecommerce Business<\/title>\n<meta name=\"description\" content=\"Thinking of buying an ecommerce business? Then this is the post for you. 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