{"id":10790,"date":"2017-07-13T11:29:51","date_gmt":"2017-07-13T10:29:51","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=10790"},"modified":"2024-12-12T17:18:29","modified_gmt":"2024-12-12T17:18:29","slug":"battle-marketplaces-amazon-vs-walmart","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/battle-marketplaces-amazon-vs-walmart\/","title":{"rendered":"Selling on Walmart vs Amazon: Battle of the Marketplace"},"content":{"rendered":"

Selling online, you know one of the biggest mistakes you can make is putting all your eggs in one basket. And with the emergence of the Walmart Marketplace as a new player in the game, many online merchants are wondering if it\u2019s a valid area to branch out in. RepricerExpress<\/a> takes a look at what\u2019s involved and who it\u2019s right for. Let’s take a look at selling on Walmart vs Amazon.<\/strong><\/p>\n

Walmart: A Behemoth In Its Own Right<\/h2>\n

To say Walmart is huge would be a massive understatement. Their employee count outnumbers a bunch of this world\u2019s populations. In fact, if Walmart was a country, they\u2019d be in the low 20s in terms of economic measurement. Their website receives 80-some odd million unique visitors each month<\/a>, and they\u2019re partnered up with thousands of suppliers and sellers.<\/p>\n

\"Statista:<\/p>\n

Pretty big selling audience, eh?<\/p>\n

It seemed to be more a question of \u2018when\u2019 rather than \u2018if\u2019 they would enter the online marketplace world and compete with the likes of Amazon. And even though their market cap of $229 billion<\/a> is about half of Amazon\u2019s market cap of $467 billion<\/a>, Walmart has a brick-and-mortar store within 10 miles of 90% of Americans. They\u2019re everywhere<\/em>.<\/p>\n

Amazon: Still King of the World<\/h2>\n

Amazon still reigns supreme when it comes to buying and selling online. They receive about 183-some odd million unique visitors each month<\/a> and are the top-ranked website (in terms of visitors) in the U.S.<\/p>\n

They\u2019re also in a comfortable-enough position to change their marketing strategies seemingly on a whim to compete with other companies \u2014 when Walmart made two-day shipping free on orders that topped $35, Amazon quickly responded by lowering their two-day free shipping threshold to $25 (for non-Prime members), and enticing more buyers to sign up for Prime by reducing membership by 45% for low-income shoppers.<\/p>\n

How Selling on the Walmart Marketplace Works<\/h2>\n

The process is very similar to Amazon\u2019s, with one key difference: you simply register with Amazon, while you have to apply with Walmart.<\/p>\n