{"id":10789,"date":"2017-07-02T11:19:08","date_gmt":"2017-07-02T10:19:08","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=10789"},"modified":"2024-12-13T10:21:31","modified_gmt":"2024-12-13T10:21:31","slug":"5-tips-using-amazon-seller-central","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/5-tips-using-amazon-seller-central\/","title":{"rendered":"5 Tips for Using Amazon Seller Central"},"content":{"rendered":"<h4>No matter if you\u2019re already established on Amazon or just starting to sell online, <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> has these five great tips for you to use to get yourself even further ahead. Knowing the system you\u2019re using inside and out is key to making it work for you as best and most efficiently as possible.<\/h4>\n<h2>Tip 1: Knowing How Amazon\u2019s Search Algorithm Works<\/h2>\n<p>Every search engine has its own algorithm. And every search engine usually tweaks their algorithm in different ways. Knowing how Amazon\u2019s works, especially in comparison to Google\u2019s, will help you get ahead. Amazon uses the <a href=\"https:\/\/www.a9.com\/\">A9 algorithm<\/a>, which means these are the most important things to focus on:<\/p>\n<ul>\n<li>How closely matched a search term is to the product title and description. A good product title will be reflected in the description, and vice-versa.<\/li>\n<li>How pleased customers are with you. Build up those positive reviews and bump yourself to the front of the line.<\/li>\n<li>How well something can convert into a sale, which encompasses things like competitive pricing, positive reviews and average customer rating.<\/li>\n<\/ul>\n<p><strong>Related:<\/strong> <a href=\"http:\/\/www.repricerexpress.com\/rank-your-products-higher-on-amazon\/\">21 Ways to Rank Your Products Higher on Amazon<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Tip 2: Get Your Relevance as Optimised as Possible<\/h2>\n<p>Amazon allows you 80 characters in the title, and you\u2019ll want to use just as many as it takes to get the perfect title. Keyword stuffing is frowned down upon, but you\u2019ll want to ensure you\u2019ve got as many keywords as possible to most accurately convey to buyers what it is you\u2019re selling.<\/p>\n<p>You\u2019ll also want to list the product features in easy-to-read bullet points. Again, use relevant keywords here, but expand on them <em>slightly<\/em> so they\u2019re reader-friendly. You\u2019ll get a little more room to write when it comes to your product specs (list all the ones provided by the manufacturer) and description, and especially in the search terms, where you\u2019re allowed up to 250 characters.<\/p>\n<p>&nbsp;<\/p>\n<h2>Tip 3: Know What Kind of Seller You Are<\/h2>\n<p>Amazon charges monthly fees to sell on its platform. If you\u2019re a small seller (i.e. fewer than 40 items a month), then it\u2019s no sense paying $39.99\/month for a Professional account. Likewise, stick with one Seller Central account unless you\u2019re planning on selling to different continents or regions. Amazon\u2019s unified accounts for North America (Canada, U.S., Mexico) and Europe (UK, Germany, Italy, France, Spain), but you will need to set up individual accounts if you plan on selling in places like India or Japan.<\/p>\n<p>&nbsp;<\/p>\n<h2>Tip 4: Have All Your Business Info Ready to Go<\/h2>\n<p>There are several pieces of information you\u2019ll need when it comes to first selling online.<\/p>\n<ul>\n<li>Business name<\/li>\n<li>Real name and registered business address (if you have the latter; if not, your actual address)<\/li>\n<li>Contact information for Amazon and for your buyers \u2014 it\u2019s recommended to keep them separate<\/li>\n<li>Your \u2018Shop From\u2019 location<\/li>\n<li>A valid bank account so you can receive payments<\/li>\n<li>Setting up two-step authentication for extra security<\/li>\n<li>An awesome repricer so you can hit the ground running when it comes to sales (this isn\u2019t mandatory, but we couldn\u2019t resist giving you an early head\u2019s up about <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Tip 5: Always Review the Little Things<\/h2>\n<p>Last but not least, it\u2019s an excellent idea to make the little things some of the most important things. This includes:<\/p>\n<ul>\n<li>Hi-res photos that can be zoomed in on easily (it\u2019s also a good idea to show items how they\u2019d be used in real life so buyers can easily imagine themselves in those scenarios)<\/li>\n<li>Competitive pricing that does <strong>not<\/strong> result in a race to the bottom<\/li>\n<li>Focusing on attaining as many 5-star reviews as possible, with the 4-star level your \u2018basement\u2019<\/li>\n<li>Keeping a high sales rank that\u2019s consistent over time and doesn\u2019t wildly spike around too much<\/li>\n<\/ul>\n<h4>It can be all too easy to lapse into bad habits if you\u2019ve gotten comfortable with selling on Amazon, so use this as a chance to review your practices. And if you\u2019re just starting out, then start out on the best foot possible. The more things you do right from the beginning, the more they\u2019ll cement into excellent habits down the road. And one of those things includes using <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>. When you <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">sign up right now, you\u2019ll start things off right with the first 15 days totally free<\/a>.<\/h4>\n<p>Subscribe to our newsletter for pro tips for selling on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter if you\u2019re already established on Amazon or just starting to sell online, RepricerExpress has these five great tips for you to use to get yourself even further ahead. Knowing the system you\u2019re using inside and out is key to making it work for you as best and most efficiently as possible. Tip 1: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-10789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for Using Amazon Seller Central<\/title>\n<meta name=\"description\" content=\"Discover five tips for using Amazon Seller Central with RepricerExpress. 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