{"id":10664,"date":"2017-06-08T12:07:15","date_gmt":"2017-06-08T11:07:15","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=10664"},"modified":"2020-05-07T16:56:40","modified_gmt":"2020-05-07T15:56:40","slug":"5-insider-tips-help-grow-amazon-business","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/5-insider-tips-help-grow-amazon-business\/","title":{"rendered":"5 Insider Tips To Help You Grow Your Amazon Business"},"content":{"rendered":"<p><em>Guest post by Lea from <a href=\"https:\/\/www.veeqo.com\/\">Veeqo<\/a><\/em><\/p>\n<p><strong>Working in ecommerce, you naturally pick up a lot of tricks of the trade. And what good is knowledge if you keep it all to yourself? That\u2019s why I\u2019ve put together this post, summarising some insider tips and tricks that I think are worth passing on to you online retailers out there:<\/strong><\/p>\n<ol>\n<li>Sell Internationally<\/li>\n<li>Go Multichannel<\/li>\n<li>Nail your Conversion Strategy<\/li>\n<li>Avoid Oversells<\/li>\n<li>Master your Pricing<\/li>\n<\/ol>\n<p>I hope you can take away something useful from this &#8211; whether it\u2019s a reminder, refresher or something completely new.<\/p>\n<h2>1. Sell Internationally<\/h2>\n<p>Cross-border ecommerce is growing rapidly &#8211; we all know it. And thanks to today\u2019s technology, retailers have access to international markets of their choosing, quite literally, at their fingertips.<\/p>\n<p><b>Sell on international marketplaces<\/b><\/p>\n<p>The easiest way to get started on establishing an international presence for your brand is to sell on international marketplaces. Amazon and eBay have huge networks of international marketplaces for you to access.<\/p>\n<p>You can list on those directly &#8211; <a href=\"https:\/\/services.amazon.co.uk\/services\/global-selling\/overview.html\">Amazon<\/a> and <a href=\"http:\/\/sellercentre.ebay.co.uk\/business\/international-selling\">eBay<\/a> each operate in 10+ countries, which allows you to sell directly on their international marketplaces, i.e. Amazon.fr, ebay.de, \u2026<\/p>\n<p>Or you could choose to serve international customers without actually listing on international marketplaces. You can do this by enabling the international postage option on your eBay and Amazon listings and then utilise <b>Amazon\u2019s Fulfilled By Amazon (FBA)<\/b> or <b>eBay\u2019s Global Shipping Programme (GSP)<\/b> to ship your orders.<\/p>\n<ul>\n<li><a href=\"https:\/\/services.amazon.co.uk\/services\/fulfilment-by-amazon\/features-benefits.html\">Amazon\u2019s FBA<\/a> stores your inventory, processes your orders and ships them anywhere in the EU<\/li>\n<li><a href=\"http:\/\/sellercentre.ebay.co.uk\/business\/global-shipping-programme\">eBay\u2019s GSP<\/a> handles only the shipping process <i>(you post your orders to a UK Shipping Centre, and they take it from there)<\/i>. But this allows you to ship your orders virtually anywhere in the world<\/li>\n<\/ul>\n<p><b>Ship to international destinations from your online store<\/b><\/p>\n<p>As you well know your online store will have much stronger branding and brand recognition than your marketplace store(s). So if you want to expand internationally, it\u2019s important that you set your ecommerce store up to accept international payments and that you are equipped to ship to international destinations.<\/p>\n<p>Here are a few examples of what this could look like:<\/p>\n<ul>\n<li><a href=\"https:\/\/services.amazon.co.uk\/services\/fulfilment-by-amazon\/multi-channel-fulfilment.html\">Fulfillment by Amazon: Multichannel Fulfilment<\/a>. This enables you to utilise the FBA service for your non-Amazon sales channels<\/li>\n<li>Use a <b>multi-courier platform<\/b>, such as <a href=\"https:\/\/www.parcelbright.com\/?utm_medium=website&amp;utm_source=repricerexpressblog\">ParcelBright<\/a>, that gives you access to discounted international shipping rates<\/li>\n<li>Ship your international orders via <a href=\"http:\/\/www.practicalecommerce.com\/5-Quick-Tips-for-Shipping-Internationally\">third-party fulfilment providers<\/a><\/li>\n<\/ul>\n<h2>2. Turn your Business from Single- to Multichannel<\/h2>\n<p>Online retail as an industry is growing at a breath-taking speed. In the UK alone, ecommerce sales <a href=\"https:\/\/www.internetretailer.com\/2017\/01\/17\/uk-e-commerce-sales-grow-nearly-16-2016 \">grew by nearly 16%<\/a> last year. And selling multichannel is a trend that is by now impossible to ignore.<\/p>\n<p><strong>Multichannel is the future of ecommerce<\/strong><\/p>\n<p>Online marketplaces, like eBay and Amazon, currently represent <a href=\"https:\/\/www.veeqo.com\/blog\/infographic-why-multichannel-retail-is-the-future-of-ecommerce\">30% of the online retail market<\/a>. This is expected to rise to 39% by 2020.<\/p>\n<p>However, it\u2019s been established that shoppers who buy on multiple channels have a 30% higher lifetime value than those who shop on only one channel. When it comes to ecommerce, selling multichannel is a huge opportunity to help you sell more.<\/p>\n<p>There are some amazing ecommerce platforms out there on which you can build your online store &#8211; Shopify, Magento, WooCommerce, BigCommerce\u2026 to name just a few.<\/p>\n<p>Selling your products on multiple sales channels, of course, means that (hopefully) you will be selling much more of your product. At this stage, it makes sense to invest in a software to help you stay on top of your orders and inventory levels, so that you can focus on the exciting stuff: growing your business.<\/p>\n<h2>3. Get Your Conversion Strategy right<\/h2>\n<p>There are many smart people and companies out there who specialise in website conversion and optimisation, and I\u2018ve been fortunate enough to have worked with some of those. So I\u2019m going to highlight a few of the key learnings I picked up along the way.<\/p>\n<p><b>\u2018So what is the fuss all about?!\u2019<\/b><\/p>\n<p>&#8211; you might ask. Conversion strategies essentially help you <a href=\"https:\/\/www.veeqo.com\/blog\/upcoming-webinar-ian-rhodes-5-steps-convert-visitors-customers?utm_content=atv-webinar&amp;utm_medium=website&amp;utm_source=repricerexpressblog\">turn more of your website\/webstore visitors into customers<\/a> &#8211; without having to compromise on your prices.<\/p>\n<p>For a decent conversion strategy to work out you need to have clear goals in mind of what it is you want to achieve. A\/B testing (and listening to your data!) is key if you want to implement your strategy successfully.<\/p>\n<p><b>Tools<\/b><\/p>\n<p>There are some really interesting tools out there, such as <a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a> &#8211; which tracks your visitors\u2019 mouse movement and clicks. This can help you identify why, for example, some of your items don\u2019t sell (maybe visitors can\u2019t find the corresponding page on your site), where people might get stuck or lost on your website, etc.<\/p>\n<p>For more tools check out Growth Marketing Expert Ian Rhodes\u2019 extensive <a href=\"https:\/\/www.irhodes.com\/toolbox\/\">toolbox<\/a>.<\/p>\n<p>Another big player in this field is Yieldify, who provide a clever piece of software for website optimisation and increasing your average order value. Yieldify\u2019s CEO Jay Radia reveals that by paying close attention to your website visitors\u2019 on-site behaviour you can then target them very accurately with on-site messaging &#8211; including the likes of up-sells, cross-sells, limited-time discounts, and so much more &#8211; the possibilities are almost endless.<\/p>\n<h2>4. Avoid Overselling your Stock (but how?)<\/h2>\n<p>A no brainer for any ecommerce retailer, of course. Nonetheless, it happens to way too many online retailers &#8211; especially when business really starts taking off and orders are pouring in. I don\u2019t need to explain to you the <a href=\"https:\/\/www.bigcommerce.com\/blog\/customer-experience-optimization-inventory\/\">pains of oversold stock<\/a>. So, let\u2019s get right down to it.<\/p>\n<p>One approach to solving this problem, if you can afford it, is hiring additional staff to help you manage your workload and take the syncing and updating of stock levels across your different stores off your shoulders. However, this is a fairly dull and mundane task and isn\u2019t the most cost-efficient way to avoid oversells.<\/p>\n<p><b>Make technology your friend<\/b><\/p>\n<p>A far more viable option is to invest in an <a href=\"https:\/\/www.veeqo.com\/?utm_medium=website&amp;utm_source=repricerexpressblog\">inventory management system<\/a>. This is particularly handy for those multichannel retailers among you. These types of software end up saving you hours every day by automating the synchronisation of your inventory levels and streamlining your order management process across all your stores. That way you can focus on growing your business.<\/p>\n<p><b>Best practices<\/b><\/p>\n<p>There\u2019s certainly best practices out there, regardless of whether you\u2019re using a software or not, an important one being <a href=\"https:\/\/www.shopify.com\/blog\/70603013-warning-youre-losing-money-by-not-using-these-8-inventory-management-techniques\">regular auditing of your inventory<\/a>. Whether you do a full annual one, spot checks or cycle counts, it\u2019s important to take stock of your inventory every so often. Using barcode scanners and a software that supports stock takes helps you save a lot of time, especially when your business is of the medium to large variety.<\/p>\n<h2>5. Master your Pricing<b> <\/b><\/h2>\n<p>There are entire volumes of academic journals and endless <a href=\"https:\/\/minewhat.com\/blog\/motivate-shoppers-who-research-online-to-buy\/\">blog posts<\/a> out there about the different types and approaches to pricing strategy, so I won\u2019t go into detail here &#8211; what I\u2019m going to discuss is actionable tips to put into place quickly and easily.<\/p>\n<p><b>Let tech do the work for you<\/b><\/p>\n<p><a href=\"https:\/\/minewhat.com\/blog\/motivate-shoppers-who-research-online-to-buy\/\">50% of online shoppers<\/a> look for pricing info when they\u2019re looking at your online store.<\/p>\n<p>If you sell on marketplaces like Amazon or eBay, and especially if you compete on price, I\u2019m sure you understand the pains of your competitors continually undercutting your prices ever so slightly. So instead of monitoring and updating your pricing manually &#8211; which I\u2019m sure would drive any sane person mad sooner or later &#8211; get your hands on a software that will do the hard work for you like <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">RepricerExpress<\/a>.<\/p>\n<h2>In Summary<b> <\/b><\/h2>\n<p>In this blog post I\u2019ve presented you with five insider tips you can use to sell more and grow your business:<\/p>\n<ol>\n<li>Sell Internationally<\/li>\n<li>Go Multichannel<\/li>\n<li>Nail your Conversion Strategy<\/li>\n<li>Avoid Oversells<\/li>\n<li>Master your Pricing<\/li>\n<\/ol>\n<p>These are by no means the only five options out there, nor are they arranged in any particular order. Every single business is unique, so take and implement from this whatever suits yours. I hope you can take away something useful to gear up your business and take it to the next level.<\/p>\n<p>Happy selling!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest post by Lea from Veeqo Working in ecommerce, you naturally pick up a lot of tricks of the trade. And what good is knowledge if you keep it all to yourself? That\u2019s why I\u2019ve put together this post, summarising some insider tips and tricks that I think are worth passing on to you online [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-10664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Insider Tips To Help You Grow Your Amazon Business<\/title>\n<meta name=\"description\" content=\"Are you an online retailer looking to grow? 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