{"id":10610,"date":"2017-05-25T09:11:30","date_gmt":"2017-05-25T08:11:30","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=10610"},"modified":"2025-11-07T08:16:13","modified_gmt":"2025-11-07T08:16:13","slug":"4-reasons-integrate-web-store-amazon-storefront-retail-outlets","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/4-reasons-integrate-web-store-amazon-storefront-retail-outlets\/","title":{"rendered":"Integrate Your Web Store, Amazon Storefront and Retail Outlets"},"content":{"rendered":"\t\t
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Guest blog post by Primaseller<\/a><\/em><\/p>

The basis of multichannel retail is that it helps you sell across channels, thus increasing the volume of sales you make. In theory, it sounds like a great idea and it is! When the time comes for implementation, though, a lot of retailers struggle with the concept itself as well as finding a way of implementing it without shaking up too many aspects of their existing business.<\/strong><\/p>

In this article, we address why all your stores need to be integrated, and a few issues that can arise with multichannel retail, specifically when you try and integrate Amazon, your web store, and your retail store. We also tell you how you can solve some of these problems with simple, elegant solutions.<\/p>

1. All Your Channels Draw From The Same Inventory<\/h2>

For all your channels of sale, be they marketplaces, online stores or physical ones, the multichannel concept<\/a> is that inventory is a single entity. Each of these channels of sale draw from it when a sale is made. This doesn\u2019t mean that all of your inventory is physically in one place- just that it is treated that way.<\/p>

For example, if you have 200 units of a certain product in your store, 300 units of it in a warehouse and another 200 units in an Amazon fulfilment centre, your inventory quantity for that product is 700 units. If you suddenly find that you have run out of stock for that product in your online store, you can have some inventory from your retail outlet shipped in order to fulfil orders placed online.<\/p>

What, then, do you need to maintain inventory levels seamlessly in such a scenario? An excellent inventory management software! Ideally, such a software product should dynamically keep track of sales and inventory, raise alerts when inventory levels fall below a certain level and show you a breakup of which channels are generating most sales for each of your products.<\/p>

2. All Your Channels Reflect The Same Brand<\/h2>

It doesn\u2019t matter how few or how many channels you sell through. They\u2019re all an extension of a single retailer, you. By integrating all of your stores and marketplaces with an AI-powered multichannel selling tool like EasyChannel<\/a>, you can ensure that customers have a seamless experience across all of these channels. There are several aspects to consider here, some of which are listed below:<\/p>