{"id":10598,"date":"2017-05-09T11:19:44","date_gmt":"2017-05-09T10:19:44","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=10598"},"modified":"2018-12-12T09:58:43","modified_gmt":"2018-12-12T09:58:43","slug":"need-know-ai-ecommerce","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/need-know-ai-ecommerce\/","title":{"rendered":"What You Need To Know About Artificial Intelligence and Ecommerce"},"content":{"rendered":"

Guest post by Michelle from Heroic Search<\/a><\/em><\/p>\n

Google have got their self-driving car<\/a>, while Elon Musk<\/a> is musing on the fact that we could all be living in some sort of augmented reality not dissimilar to The Matrix. This Artificial Intelligence (AI) thing sounds pretty harebrained, doesn\u2019t it?<\/p>\n

But as you\u2019ll find out in this article, AI is just like every other new thing – scary at first, but perfectly natural once we get used to it.<\/p>\n

And for ecommerce store owners, it\u2019s also pretty frigging awesome. Allowing you to increase conversions and sales, if used correctly.<\/p>\n

Why Hasn\u2019t Your Ecommerce Store Adopted AI Yet?\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/h2>\n

According to Malcolm Gladwell in his mega-successful book The Tipping Point<\/a>, we as humans prefer to wait until someone else takes the lead before we follow. He uses the example of a person in need of help in the street. We can clearly see that the person needs help, but we often shuffle around the incident sheepishly and continue walking.<\/p>\n

Why? We\u2019re waiting for someone else to make the first move.<\/p>\n

When it comes to implementing AI in their ecommerce businesses, you could argue that a lot of business owners are of the same mindset. We look around to see what others are doing before we make our own move.<\/p>\n

Again, why? One of the reasons could be that AI still sounds so otherworldly and even a tad scary.<\/p>\n

However, more and more ecommerce businesses are getting on board with AI, and are using it to improve the customer experience. And Amazon is one giant ecommerce business that is taking the lead.<\/p>\n

How Amazon Is Using AI To Improve The Customer Experience<\/h2>\n

As Forbes so excellently point out<\/a>, fake reviews damage peoples\u2019 trust in your brand. As customers shopping online, we rely on reviews to help us make a better, more informed decision regarding where to put our money.<\/p>\n

Fake reviews are so annoying. Most of us have bought flimsy products in the past on the back of a fake review. Perhaps your customers have, too.<\/p>\n

Fake reviews are sometimes easy to spot: They\u2019ve all been posted on the same day, they all give glowing, 5-star references.<\/p>\n

But some fake reviews are harder to spot – at least for us humans.<\/p>\n

AI – as hard as this can be to admit – is smarter than you or I. It\u2019s able to spot a fake review a mile off.<\/p>\n

Amazon, who have been suffering from a wave of fake reviews for a long time now, have at last found a solution to their problem. And it\u2019s come in the form of AI<\/a>.<\/p>\n

Amazon\u2019s AI-machine learning system has been in the works for a few years now. It can\u2019t delete a fake review altogether, but it can ensure that verified customer purchase reviews are moved to the top.<\/p>\n

And it will be these higher-placed, accurate reviews that go on to shape the star rating of a particular product.<\/p>\n

In other words, the fake reviews will hold less prominence and weight.<\/p>\n

Amazon isn\u2019t just relying on AI to eliminate the effect of fake reviews and improve customer trust, though. They\u2019re also using it to help them navigate drones for faster delivery, and eradicate checkout lines.<\/a><\/p>\n

And then there is Alexa<\/a>, your very own personal assistant who plays the music you want to hear, gives you the latest news headlines as you eat breakfast, and tells you jokes whenever you\u2019re feeling lonely.<\/p>\n

In short, Amazon – who got together with Microsoft and Alphabet to safeguard the future of AI<\/a> so that it doesn\u2019t get out of hand – is unleashing the potential of AI and showing how it can propel ecommerce stores into the future.<\/p>\n

Naturally, you\u2019re not all going to develop your own voice-controlled personal assistants or fly packages to customers with drones. So what else do you need to know about AI and ecommerce? How can your online store use it?<\/p>\n

AI i<\/strong>s the Future of Conversational Commerce<\/h2>\n

Another week, another new term. This week, it\u2019s \u201cconversational commerce.\u201d<\/p>\n

What is it? Conversational commerce is friendly chat apps that talk to your customers as they shop in your online store. Think of them as being the digital version of the helpful store assistant in real life who asks if you need help.<\/p>\n

The difference is that, instead of a human chatting to us, a robot will be keeping us happy instead.<\/p>\n

That\u2019s right. AI is the driving force behind this innovative new frontier that will make the customer experience so much more rewarding. If they can\u2019t find what they\u2019re looking for, they just ask the chat app.<\/p>\n

Shopify is one ecommerce store that is onboard with the emergence of conversational commerce. They\u2019ve already got lots of sweet chat apps that will help your own store to stay on top of the latest trends and keep your customers happy. Platforms that combine their chat apps with awesome responsive themes<\/a> provide a way of offering online shoppers an excellent UX.<\/p>\n

It doesn\u2019t stop there. With the correct ecommerce theme you can have a fully integrated Facebook store along with messenger chat support to further personalize the shopping experience. Your customers will have the opportunity to buy orders directly in the Facebook chat, as well as tracking their order in real time, increasing your sales.<\/p>\n

AI Makes It Easier For Customers To Search Your Store<\/h2>\n

Don\u2019t you hate it when you walk into one of those over-crowded thrift stores and can never find what you want. But have you ever thought that maybe there are customers shopping on your site, who can\u2019t find what they want either?<\/p>\n

Just because your store is online, it doesn\u2019t mean that it\u2019s any easier to search. Google has used AI to improve their search algorithms, so that they are now the undisputed search engine kings.<\/p>\n

And you can do the same.<\/p>\n

As Kissmetrics point out<\/a>, a lot of us don\u2019t think too much about our search feature. There are other important things to focus on, such as our landing page. But customers getturned offf when they can\u2019t find what they want.<\/p>\n

It\u2019s impossible for your team to be there 24\/7, helping your customer find what they\u2019re looking for. But AI can help by understanding exactly what a customer wants and needs, and ensuring they find it in your store.<\/p>\n

AI Improves Personalization<\/h2>\n

Lastly, AI can solve the issues you have pertaining to making sure that the customer experience is much more personal.<\/p>\n

Although personalization isn\u2019t new in our world, AI is helping it to get even better. Instead of trickles of info and data about individual shoppers and their habits, AI will bag you a wealth of info and deep data that personalizes the shopping experience like never before.<\/p>\n

To wrap up, it\u2019s really important that you start using AI sooner rather than later. As forecast by Gartner<\/a>, 85% percent of all interactions between retailers and customers by 2020 will be carried out by AI. This means that your rivals are all geared up to embrace the revolution. Don\u2019t get left behind!<\/p>\n

Subscribe to our newsletter for pro tips for selling on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"

Guest post by Michelle from Heroic Search Google have got their self-driving car, while Elon Musk is musing on the fact that we could all be living in some sort of augmented reality not dissimilar to The Matrix. This Artificial Intelligence (AI) thing sounds pretty harebrained, doesn\u2019t it? But as you\u2019ll find out in this […]<\/p>\n","protected":false},"author":3,"featured_media":10600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-10598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"\nAI in Ecommerce: What Sellers Need to Know<\/title>\n<meta name=\"description\" content=\"Learn how AI is revolutionizing eCommerce. 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