{"id":10087,"date":"2017-06-08T09:45:47","date_gmt":"2017-06-08T08:45:47","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=10087"},"modified":"2024-12-13T10:25:25","modified_gmt":"2024-12-13T10:25:25","slug":"advanced-buy-box-strategies","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/advanced-buy-box-strategies\/","title":{"rendered":"3 Advanced Buy Box Strategies for Amazon Sellers"},"content":{"rendered":"

It\u2019s no secret landing a Buy Box<\/a> can be a shortcut to more sales. And more sales generally means more exposure, which, in turn, tends to lead to more sales. But do you know the most efficient and advanced strategies for getting the Buy Box? Or even how to build the sort of foundation that will open up that path? RepricerExpress<\/a> does, and we\u2019re sharing these three advanced Buy Box strategies with you.<\/strong><\/p>\n

Put Out Or Get Out<\/h2>\n

Unless you\u2019re that 0.01% selling a super-niche or rare item, then the Buy Box is a must. It accounts for about 82% of all Amazon sales (higher for mobile), which means if you don\u2019t have it, you\u2019re battling some really tough odds to land a sale. And if that percentage is any sort of indication, it\u2019s a trend that shows Buy Boxes will be\/are the way of the future.<\/p>\n

1. Be Meticulous on Your Shipping and Handling Times<\/h2>\n

Remember when Amazon Prime<\/a> was first introduced and buyers could receive items in just a couple of days? And they didn\u2019t have to pay extra for it, just a membership fee? Yep, it\u2019s safe to say Prime was a huge success because people like getting their purchases quickly and inexpensively.<\/p>\n

We\u2019re not necessarily saying that participating in Prime is a sure-fire go-to way of getting a Buy Box, but rather it\u2019s more of a by-product. We\u2019ve noticed Amazon tends to reward retailers who offer the shortest shipping time estimate \u2014 which usually, but not always, goes hand-in-hand with Prime.<\/p>\n

Another way you can edge out competitors in the shipping and handling area is to participate in Fulfilment by Amazon (FBA)<\/a>. This way, you don\u2019t have to worry about all the niggly details of getting items ready, especially when some products might take longer to prepare than others. Amazon will tend to all of that \u2014 and quickly \u2014 because it\u2019s like their reputation is more on the line than yours. They\u2019re saying they, Amazon, are promising to send out packages consistently quickly, so they\u2019re putting the stakes up for themselves.<\/p>\n

2. Keeping a Well-Stocked Inventory<\/h2>\n

The relationship between inventory and Buy Box isn\u2019t equally bidirectional. If you have an empty inventory, you will have zero sales. But if you have a full inventory, that doesn\u2019t necessarily mean you\u2019ll have sales. However, you have far more to lose if your shelves are empty than if they\u2019re full.<\/p>\n

Think of it like this: it\u2019s understandable if you run out of an item here and there. But if it becomes a pattern, Amazon will be hesitant to promote you because it increases the risk of a disappointed buyer. Conversely, if buyers are almost always seeing the item they\u2019re searching for as available, Amazon is likelier to put you front and centre \u2014 and possibly give you that Buy Box shortcut to reward you.<\/p>\n