{"id":10063,"date":"2016-01-16T09:55:19","date_gmt":"2016-01-16T09:55:19","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=10063"},"modified":"2024-12-13T10:19:26","modified_gmt":"2024-12-13T10:19:26","slug":"3-expert-ways-use-amazon-sponsored-product-ads","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/","title":{"rendered":"3 Expert Ways to Use Amazon Sponsored Product Ads"},"content":{"rendered":"<h4>We here at <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> have written about Amazon\u2019s recent policy update which outlaws the use of incentivised reviews. For some sellers, it\u2019s made selling online a little tougher, and those merchants who\u2019ve been using incentivised reviews have had to find different ways of improving their product visibility to increase sales. One popular technique that\u2019s showing promise is <a href=\"http:\/\/www.repricerexpress.com\/use-amazon-sponsored-product-ads\/\">Amazon Sponsored Product Ads<\/a>, especially when fully utilised and exploited.<\/h4>\n<h2>The Basics of Amazon Sponsored Ads<\/h2>\n<p>In a nutshell, this is how it works:<\/p>\n<ul>\n<li>Have a professional seller account on Amazon.<\/li>\n<li>Create an ad campaign.<\/li>\n<li>Set a daily budget for how much you\u2019re willing to spend.<\/li>\n<li>Pay only for the ads that are clicked on (either per month, or when you meet the threshold for your credit limit).<\/li>\n<li>Keep tabs on how your campaign is performing and tweak controls to maximise how you spend your money.<\/li>\n<\/ul>\n<p>Seems pretty simple, huh? Well, that\u2019s only the start.<\/p>\n<p>Other factors that can influence how well you perform include the category in which you\u2019re selling, how much your budget consists of and how it\u2019s used, and how intimately acquainted with Amazon you are.<\/p>\n<p>So, let\u2019s take a look at some of the more advanced features that many sellers miss out on.<\/p>\n<h2>Feature 1: Long-tail Keywords<\/h2>\n<p>We see a lot of sellers who aren\u2019t using long-tail keywords the right way.<\/p>\n<p>These are multiple words entered into the search bar, as opposed to just one. Think of when you visit a store\u2019s site and type in something like \u2018water resistant sports watch\u2019 and all the results that pop up, and how many more results you get from just typing in \u2018sports watch\u2019.<\/p>\n<p>It\u2019s tempting to go with the latter because it draws more hits, but you\u2019re losing out on potentially valuable sales. This is because when someone types in \u2018water resistant sports watch\u2019, they\u2019re a lot closer to purchasing that watch than someone just casually browsing for wristwatches.<\/p>\n<p>The casual browser hasn\u2019t learned exactly what kind of watch they need, while the other shopper has. They <em>know<\/em> they want a sports-styled one and that it be water resistant. By appealing to <em>that<\/em> shopper, you can increase your chances of conversion a lot more.<\/p>\n<h2>Feature 2: Automatic and Manual Ad Campaigns<\/h2>\n<p>Not using this feature is a classic mistake of putting all your eggs in one basket, and you\u2019ll want to make full use of both automatic and manual campaigns.<\/p>\n<p>Think of bicycles, for a second. You can ride one in the same gear all the time and it\u2019ll mostly work, but you\u2019ll use a lot more energy going uphill at the expense of taking it easy on the downhills.<\/p>\n<p>The same goes for the type of campaign you run. If you just set it on automatic, sure, you might be pleased with the overall results. But switching to manual every now and then means you can take full advantage of the metaphorical topographical changes.<\/p>\n<p>For example, you might be noticing that certain keywords are drawing useless clicks, clicks you have to pay for. By temporarily switching to a manual campaign, you can eliminate those bad keywords and stop paying for clicks that aren\u2019t leading to conversions.<\/p>\n<p><strong>Related reading:<\/strong> <a href=\"http:\/\/www.repricerexpress.com\/9-tips-seo-keyword-research-amazon-sellers\/\">9 Tips for SEO and Keyword Research for Amazon Sellers<\/a><\/p>\n<h2>Feature 3: The Right Products<\/h2>\n<p>One of the best things you can do is approach advertising on Amazon with a completely open mind and remembering that their search engine algorithm operates differently from others.<\/p>\n<p>It\u2019s like buying a popular album in the UK and being surprised it\u2019s not as well known in America. Don\u2019t get attached to specific products, especially if you\u2019ve had success with them on other platforms.<\/p>\n<p>A good place to start is researching a <a href=\"http:\/\/www.repricerexpress.com\/how-to-use-keepa\/\">product\u2019s selling history<\/a> on Amazon and then highlighting those items with your ad campaign, or picking up those items to stock your inventory with.<\/p>\n<p>If you already have an inventory that consists of strong-selling items on Amazon, the next step is to trial them for a month and gauge how well your campaigns are working. That way, you\u2019ve given yourself plenty of time to see which ads are most effective and which ones need to be shelved for now.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>The neat thing about Sponsored Product Ads is you only pay each time an ad gets clicked. And if you\u2019ve done your homework and find the clicks are leading to conversions, then it\u2019s time to step up your game by pricing them competitively to take advantage with <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>, of course. And the more sales you bring in, the more you can tailor your ad campaign and keep the circle running more strongly. But instead of shelling out money right away, keep it in your pocket for <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15 days by using us for free when you sign up now<\/a>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11085 size-full\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png\" alt=\"Amazon repricing software free trial\" width=\"1280\" height=\"550\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We here at RepricerExpress have written about Amazon\u2019s recent policy update which outlaws the use of incentivised reviews. For some sellers, it\u2019s made selling online a little tougher, and those merchants who\u2019ve been using incentivised reviews have had to find different ways of improving their product visibility to increase sales. One popular technique that\u2019s showing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-10063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Expert Ways to Use Amazon Sponsored Product Ads<\/title>\n<meta name=\"description\" content=\"Learn three expert strategies for using Amazon Sponsored Product Ads. Maximize your ROI and boost product visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Expert Ways to Use Amazon Sponsored Product Ads\" \/>\n<meta property=\"og:description\" content=\"Learn three expert strategies for using Amazon Sponsored Product Ads. Maximize your ROI and boost product visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-16T09:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-13T10:19:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2015\/02\/amazon-webstore-5-steps.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"3 Expert Ways to Use Amazon Sponsored Product Ads\",\"datePublished\":\"2016-01-16T09:55:19+00:00\",\"dateModified\":\"2024-12-13T10:19:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/\"},\"wordCount\":825,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2015\/02\/amazon-webstore-5-steps.png\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/\",\"url\":\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/\",\"name\":\"3 Expert Ways to Use Amazon Sponsored Product Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/3-expert-ways-use-amazon-sponsored-product-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2015\/02\/amazon-webstore-5-steps.png\",\"datePublished\":\"2016-01-16T09:55:19+00:00\",\"dateModified\":\"2024-12-13T10:19:26+00:00\",\"description\":\"Learn three expert strategies for using Amazon Sponsored Product Ads. 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