{"id":10040,"date":"2016-11-21T11:50:29","date_gmt":"2016-11-21T11:50:29","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=10040"},"modified":"2024-12-13T12:46:17","modified_gmt":"2024-12-13T12:46:17","slug":"ecommerce-guide-black-friday-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/ecommerce-guide-black-friday-cyber-monday\/","title":{"rendered":"Ecommerce Guide to Black Friday and Cyber Monday"},"content":{"rendered":"

Black Friday and Cyber Monday: two days that hold so much meaning for online sellers. They represent two of the biggest buying days in the calendar year, and a golden opportunity to really boost sales and visibility. But do you know how to make the most out of them? Read on to learn some useful strategies from RepricerExpress<\/a>.<\/strong><\/p>\n

Black Friday<\/h2>\n

Black Friday is sort of like Easter in that it doesn\u2019t fall on the same date each year. It\u2019s always the day after American Thanksgiving, which itself is always the fourth Thursday of November. This year, Black Friday<\/a> will take place on 25 November.<\/p>\n

It got its name from shops gearing up to move from the \u2018red\u2019 to the \u2018black\u2019 and for 84 years now, it\u2019s signalled the start of the Christmas shopping season. Even as the economy went up and down, Black Friday was still a constant with billions being spent.<\/p>\n

Cyber Monday<\/h2>\n

Cyber Monday is, by far, the newest addition to the holiday shopping calendar. It only came around in 2005 when sellers started noticing a spike on Mondays from consumers who either didn\u2019t want to bother with the crowds or didn\u2019t have the time to go shopping. It didn\u2019t take long before merchants twigged onto this new \u2018holiday\u2019 and started gearing sales just for it.<\/p>\n

But despite the two days having different start times, there\u2019s still a lot more that sets them apart.<\/p>\n

Pricing v. Brand<\/h3>\n

Apart from loyalty or experience, shoppers buy based on either price or brand name. When it comes to the cost, merchants would do well to heavily advertise their promotions and specials on Cyber Monday<\/a> when the majority of shoppers favour that over a brand. It\u2019s also not quite a two-way relationship, as the same can\u2019t be 100% said with Black Friday and brand names.<\/p>\n

Location of Store<\/h3>\n

As we mentioned above, Cyber Monday got its start with shoppers who didn\u2019t pick up items on Black Friday because they couldn\u2019t or wouldn\u2019t, so you\u2019ll see more consumers buying things online on Cyber Monday. The opposite is very much true for Black Friday: people turn out in droves at brick-and-mortar stores, with store openings going as early as the afternoon before (not to mention the stampedes and near-riots<\/a>).<\/p>\n

Demographics<\/h3>\n

There isn\u2019t a huge difference in genders here, but you might notice women shopping more on Cyber Monday rather than on Black Friday. But if you look at age and living conditions, that\u2019s when you\u2019ll notice some differences. Black Friday usually attracts more of the younger, under-24 crowd, and they tend to live at home and work either low-wage jobs or none at all. Cyber Monday shoppers tend to be above 30, with well-paying jobs and independent living situations.<\/p>\n

Some Marketing Tips and Tricks You Should Use<\/h2>\n

We\u2019ll always advocate trying to gear up for as many shopping holidays as you can manage, as that tends to lead to increased profit, better name\/brand recognition, and long-term stability. But if you could only pick one, gun to our head, we\u2019d have to give the edge to Cyber Monday because of its stronger association to online shopping. Regardless of which one \u2014 or both \u2014 you decide to market for, here\u2019s what you should be practising:<\/p>\n